30-34 New Oxford Street London WC1A 1AP Data via plota.co.uk

2026/3858/A - Advertisement Consent REGISTERED
Signs & adverts

Proposal

Display of 3 x externally illuminated fascia signs to New Oxford Street elevation, 1 x externally illuminated fascia sign to Museum Street elevation, 2 x externally illuminated projecting signs, and advertisement letterings on awning. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
7 Sept 2026
✓
Validated
8 Sept 2026
Decision
Expected by 3 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 29 Oct 2026, from Camden's recent signs and adverts.

The consultation period closed on 8 Sept 2026.

Documents

View the documents on the council's website ↗

Licence at this address

  • Licence Chubby Bunny Premises licence · in force · elsewhere in the building Hours not given on the register

Licensed hours are what the licence permits, not opening times.

Site constraints 10

Bloomsbury conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Basements · Commercial, Business, and Service (Use Class E) to residential (Use Class C3) (in CAZ). Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Camden AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
30 listed buildings within 150 m of the postcode pin
Nearest: 42-47, Museum Street, Grade II, about 20 m from the postcode pin · 2 Grade I, 2 Grade II*, 26 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 30 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project about 797 m away: Thames Tideway Tunnel
The site is about 797 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 575 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Registered park or garden about 210 m away: Bloomsbury Square; Inside the Camden built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

6 Oct 2026Pending

108 New Oxford Street London Camden WC1A 1HD

Installation of 1 x internally illuminated (letter only) fascia sign and 2 x bra...

2026/3987/A
23 Sept 2026Pending

Pavement o/s 29-31 New Oxford Street London WC1A 1BA

Installation of communications kiosk with defibrillator and digital display with...

2026/4058/P
9 Sept 2026Pending

Prospect House 100 New Oxford Street London Camden WC1A 1HB

New fascia signage with internal illumination, new projecting signage with exter...

2026/3812/A
25 Aug 2026Approved

63-69 New Oxford Street London WC1A 1DG

Display of 2 x externally illuminated (trough-lit) fascia signs (items 1 & 3), 1...

2026/3640/A

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22 Oct 2026Pending

16 Moor Street London W1D 5AP

Display of internally illuminated fascia sign measuring 3.31m X 0.31m, 2.32m X 0...

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22 Oct 2026Pending

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Internal alterations to the basement and ground floor level retail unit, and sho...

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21 Oct 2026Pending

33 Neal Street London WC2H 9PR

Installation of externally iluminated fascia lettering sign and non-illuminated ...

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Important details

Council
Camden
Application type
Advertisement Consent
Postcode
WC1A 1AP
Received
7 Sept 2026
Validated
8 Sept 2026
Ward
Bloomsbury
Case officer
Show
Decision level
Delegated
Applicant
Show
Agent
Studio 3A Ltd.

Decision outlook

Day 51 of the 56-day target. Camden usually decides signs and adverts by day 51.

Day 515 days to the 56-day target
59%decided within 8 weeks
87%approved
8%go to committee

Plota live figures for signs and adverts decided by Camden in the last twelve months, from validation. Camden decision record →

Consultation & key dates

Comments by
8 Sept 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2024 Approved
32-34 New Oxford Street London Camden WC1A 1AP
Installation of a retractable awning canopy above the shopfront ((New Oxford Street eleva…
2024/4316/P
2024 Approved
32-34 New Oxford Street London Camden WC1A 1AP
Display of four non-illuminated fascia signs and two non-illuminated projecting signs.
2024/4351/A
2024 Approved
135-149 Shaftesbury Avenue London WC2H 8AH
Part demolition, restoration and refurbishment of the existing Grade II listed building…
2024/1005/L
2024 Approved
32 Coptic Street London WC1A 1NP
Moving existing garage door forwards to fit within existing timber frame surround
2024/2944/P
2024 Approved
232 Shaftesbury Avenue London WC2H 8EG
External alterations in connection with installation of replacement signage (retrospectiv…
2024/5233/L
2024 Approved
232 Shaftesbury Avenue London WC2H 8EG
Display of externally illuminated (trough-lit) fascia sign (retrospective).
2024/4967/A
2024 Approved
St Georges Church Bloomsbury Way London Camden WC1A 2SA
Removal of two panels of railings, and the installation of two new gates on the south por…
2024/3566/P
2024 Withdrawn
St Georges Church Bloomsbury Way London Camden WC1A 2SA
Removal of two panels of railings, and the installation of two new gates on the south por…
2024/3604/L
2024 Approved
Shop And Premises At Ground Floor 234 Shaftesbury Avenue London Camden WC2H 8EG
Replacement of signage to shopfront
2024/1151/L
2024 Approved
Shop And Premises At Ground Floor 234 Shaftesbury Avenue London Camden WC2H 8EG
Display of replacement signage, including 1x fascia sign and 1 x projecting sign
2024/1181/A
2024 Approved
The Cocktail Club 224 A Shaftesbury Avenue London WC2H 8EB
8 Tables, 16 Chairs and 2 Barriers Monday to Saturday 14:00-22:00 Sunday 14:00-21:00 Rene…
2024/1990/PVL
2023 Withdrawn
Princes Circus Drinking Fountain Princes Circus Shaftesbury Avenue London WC2
Removal of condition 5 (connection to the water mains) of listed building consent ref 202…
2023/4072/L
2022 Withdrawn
43 Great Russell Street London Camden WC1B 3PD
Alterations to roof top plant, window to first floor and internal altertions including ne…
2022/5624/L
2024
Menya Ramen House 29 Museum Street London WC1A 1LH
2 Tables and 8 Chairs Monday to Sunday 12:00 - 21:00 New Application
2024/1414/PVL
2023 Approved
32 Coptic Street London WC1A 1NP
Installation of replacement garage door
2023/1639/P
2023 Approved
40-41 Ruskin House, Offices And Premises At Basement 2nd Floor And Mezzanine Floor 2 Museum Street London Camden WC1A 1LT
Internal works at basement level
2023/5142/L
2023 Approved
Museum Tavern 49 Great Russell Street London WC1B 3BA
6 Tables and 12 Chairs on Museum Street 2 Tables and 4 Chairs on Great Russell Street Mon…
2023/4010/TC
2024 Approved
Plough 27 Museum Street London WC1A 1LH
3 Tables and 6 Chairs on Little Russell Street 6 Tables, 12 Chairs and 3 Umbrellas on Mus…
2024/0271/TC
2023 Approved
Flat 9 Queen Alexandra Mansions 3 Grape Street London Camden WC2H 8DX
Installation of safety balustrade and gate to the roof to allow access to roof for mainte…
2023/3712/L
2023 Approved
Flat 9 Queen Alexandra Mansions 3 Grape Street London Camden WC2H 8DX
Installation of safety balustrade to the roof and gate to close maintenance access route.
2023/1751/P
2017 Approved
Unit 3 10 Bloomsbury Way LONDON WC1A 2SL
Display of 2 x externally illuminated projecting signs, 3x internally illuminated fascia…
2017/6681/A
2018 Withdrawn
Restaurant and Premises, 10 Bloomsbury Way London WC1A 2SL
Installation of extraction unit and external vent to front elevation
2018/1338/INVALID
2017 Approved
29 Museum Street London WC1A 1LH
Internal alterations and refurbishment of 2nd and 3rd floor offices.
2017/6677/L
2017 Approved
Ruskins Cafe 41 Museum Street London WC1A 1LT
8 tables, 16 Chairs, 2 umbrellas and 4 Barriers (previously 4 tables and 11 chairs) Monda…
2017/6583/TC
2018 Approved
The Plough 27 Museum Street London WC1A 1LH
3 Tables and 6 Chairs on Little Russell Street 5 Tables and 10 Chairs on Museum Street Mo…
2018/0203/TC
Camden
Planning Authority Score
3.1/10
Poor
#231 of 296 councils
Relevant to this application:
Other decisions

Camden is slower than most councils at deciding householder applications, ranking #242 out of 296. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Camden decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #149 of 296
88%
Householder approved
Below avg (90%) #215 of 296
49%
Decided in 8 weeks
Below avg (63%) #242 of 296
41%
Extended time limit
Below avg (41%) #158 of 296
90%
Minor dwellings approved
467 decided (1-9 homes)
80%
Major dwellings approved
10 decided (10+ homes)
93%
Change of use approved
46 decided
1,973
Total decisions
234 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings