184 Kensington High Street, London, W8 7RG Data via plota.co.uk

CA/25/05755 - Advertisement consent Approved

Proposal

Installation of internally illuminated fascia sign, projecting sign, and Vinyl Graphics applied to glazing. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
6 Oct 2025
✓
Approved
18 Mar 2026

Approved on 18 Mar 2026 · Last checked 23 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 12

Kensington conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Kensington High Street
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
4 listed buildings within 150 m
Nearest: 2-16 and 20-28 (even) Stafford Terrace, Grade II, 45 m away · 1 Grade II*, 3 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 4 with distances
Historic England ↗
Also on the record
Registered park or garden 151 m away: Holland Park; National infrastructure project 1674 m away: Thames Tideway Tunnel; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 4 (good), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area301 m² (3,240 sq ft)
Energy ratingD (asset rating 91)
UseB1 Offices and Workshop businesses
HeatingAir Conditioning

From the energy performance certificate lodged in February 2015, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
W8 7RG
Received
6 Oct 2025
Validated
6 Oct 2025
Ward
Campden
Case officer
Show
Target decision
1 Dec 2025
Decision
Granted
Decision date
18 Mar 2026
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 163 days from validation, 94 days slower than Kensington and Chelsea's median of 69 for advertisement consent. Approved, as 90% of advertisement consent here are.

41%decided within 8 weeks
90%approved
225decided in the last year

Plota live figures for advertisement consent decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
4 Nov 2025

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2018 Approved
Provision/ display of non-illuminated shop fascia sign and internally illuminated project…
CA/18/04911
Within ~100m

Nearby activity

2025 Approved
225 Kensington High Street, London, W8 6SA
Installation of 2no internally illuminated fascia signs and 1no internally illuminated lo…
CA/25/06440
2025 Withdrawn
24 Stafford Terrace, London, W8 7BH
Like for like replacement of front steps stonework***Withdrawn***
LB/25/06000
2025 Refused
Outside 209 Kensington High Street, London, W8 6BD
Removal of existing BT ST6 unit, and deployment of replacement BT Street Hub 3 unit with…
CA/25/05306
2025 Refused
Outside 209 Kensington High Street, London, W8 6BD
Removal of existing BT ST6 unit, and deployment of replacement BT Street Hub 3 unit with…
PP/25/05305
2025
225-227 Kensington High Street, London, W8 6SA
Variation of condition 2 (compliance with approved drawings) of planning permission Ref…
PP/25/06144
2025 Approved
Flat B, 9 Stafford Terrace, London, W8 7BJ
Internal alterations to listed apartment.
LB/25/03623
2025 Approved
199 Kensington High Street, London, W8 6BA
Verification Order required to confirm the numbering and description of the commercial un…
SNN/25/05037
2025 Approved
24 Stafford Terrace, London, W8 7BH
Concealment of internal Air Conditioning Units and Grilles within built-in furniture
LB/25/03487
2025 Approved
24 Stafford Terrace, London, W8 7BH
Replacement of selected existing glazing with slimline double glazing
LB/25/03489
2025 Approved
24 Stafford Terrace, London, W8 7BH
Replacement of selected existing glazing with slimline double glazing.
PP/25/03488
2025 Approved
211-213 Kensington High Street, London, W8 6BD
Refurbishment of shopfronts alongside door replacement for existing door to residential u…
PP/25/02418
2024 Approved
Flat 3, 209 Kensington High Street, London, W8 6BD
Creation of new 2-bed apartment within new mansard roof, to match that approved on adjoin…
PP/24/08086
2025 Withdrawn
Flat C, Davis Court, Argyll Road, London, W8 7BQ
Installation of air conditioning outdoor unit and new access door on second-floor terrace
PP/25/01946
2025 Approved
9 Abingdon Road, London, W8 6AH
Extension, replacing temporary timber lean to structure and extend 2250mm beyond ground f…
PP/25/00675
2024 Approved
199 Kensington High Street, London, W8 6BA
Change of use from (Sui Generis including HMO and Use Class E) to mixed use (Use Class E…
PP/24/08394
2025 Approved
Huwaylan House 207 Kensington High Street, London W8 6BA
Verification Order required to confirm the change of numbering of the residential units…
SNN/25/01018
2024 Approved
Flat A, 11 Stafford Terrace, London, W8 7BJ
Removal of the rear garden decking, timber bridge and steps. Installation of a steel fram…
LB/24/08255
2024 Approved
Flat A, 11 Stafford Terrace, London, W8 7BJ
Removal of rear garden decking, timber bridge and steps; installation of steel frame, mes…
PP/24/08254
2024 Approved
166 Kensington High Street, London, W8 7RQ
DOCUMENTS AND DRAWINGS ARE NOT AVAILABLE ELECTRONICALLY FOR THIS APPLICATION. PLEASE CONT…
PP/24/07591
2024 Withdrawn
24 Stafford Terrace, London, W8 7BH
****Withdrawn by applicants**** Replacement of external glazing.
LB/24/07161
2020 Withdrawn
Flat E, 11 Stafford Terrace, LONDON, W8 7BJ
Installation of internal door on half landing between 2nd and 3rd floors to create secure…
LB/20/04266
2020 Approved
197 Kensington High Street, London, W8 6BA
Verification Order required to confirm the description of the newly developed units at 19…
SNN/20/06051
2020 Approved
18 Stafford Terrace, LONDON, W8 7BH
Repair works including repair of flat lead and pitched slate covered roofs, overhaul of c…
PP/20/03947
2020 Approved
18 Stafford Terrace, LONDON, W8 7BH
Repair works including repair of flat lead and pitched slate covered roofs, overhaul of c…
LB/20/03948
2020 Approved
190-192 Kensington High Street, LONDON, W8 7RG
Rear elevation acoustic louvre required to serve plant equipment.
PP/20/04402
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.