50 Oxford Street London W1D 1BG Data via plota.co.uk

25/08047/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of a non-illuminated vinyl graphics applied to the window area (Hanway Street side elevation) measuring 7.44m x 2.49m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
5 Nov 2025
✓
Validated
7 Nov 2025
✗
Refused
19 Feb 2026
✗
Appeal dismissed
8 Jun 2026

Refused on 19 Feb 2026 · Delegated Decision · Last checked 10 Oct 2026

Documents 6

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 19 Feb 2026 View ↗ PDF DELEGATED REPORT Report · 19 Feb 2026 View ↗

Plans & drawings 1

PDF EXISTING AND PROPSOED DRAWINGS Drawing · 7 Nov 2025 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 20 Nov 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 7 Nov 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 7 Nov 2025 View ↗

All documents on the council site ↗

Site constraints 12

Hanway Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2B.1 Parliament Hill oak tree to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
24 listed buildings within 150 m
Nearest: Evelyn House, Grade II, 26 m away · 4 Grade II*, 19 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 24 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 993 m away: Thames Tideway Tunnel
The site is 993 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 226 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 2

Last sold for £700,000 in April 2017. Other property, freehold.

27 April 2017£700,000Recorded as a transfer outside a standard sale
3 September 2015£10,500,000Leasehold. Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area222 m² (2,390 sq ft)
Energy ratingB (asset rating 38)
UseRetail/Financial and Professional Services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in May 2025, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 1BG
Received
5 Nov 2025
Validated
7 Nov 2025
Ward
West End
Case officer
Show
Target decision
2 Jan 2026
Decision
Application Refused
Decision date
19 Feb 2026
Decision level
Delegated Decision
Appeal
Dismissed · 8 Jun 2026 · Written Representations · Inspectorate case 6008016 ↗
Applicant
Show
Freehold owner
Show

How this decision compares

Decided in 104 days from validation, 62 days slower than Westminster's median of 42 for signs and adverts. Refused, as 17% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 10 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14461481
Planning Portal ref
PP-14461481
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2016 Approved
Display of two internally illuminated (letters only) fascia signs measuring 0.70m x 5.98m…
16/10105/ADV
2016 Approved
Alterations to shopfronts on the Oxford Street and Hanway Street elevations.
16/05643/FULL
Within ~100m

Nearby activity

2025
16 Soho Square London W1D 3QH
Removal of the existing fifth storey and replacement with a two-storey upward extension t…
25/07401/FULL
2025
Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London
Display of a temporary scaffold shroud with advertisment. Linked with 25/07091/ADV
25/07092/LBC
2025
Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London
Display of non illuminated scaffolding shroud measuring 10m x 26m. Linked with 25/07092/L…
25/07091/ADV
2025
36 - 38 Hanway Street London W1T 1UP
External alterations including replacement windows and replacement roof coverings and oth…
25/07080/FULL
2025
17 Gresse Street London W1T 1QL
Installation of PV panels at roof level including guard rails and other associated works.
25/07050/FULL
2025 Approved
Bus Stop Outside 22 Oxford Street London W1C 2DZ
Display of double sided internally illuminated sequential content display with automatic…
25/05291/ADV
2025
13 Soho Square London W1D 3QF
Demolition of the existing rear extension and erection of replacement new extension with…
25/05508/LBC
2025
13 Soho Square London W1D 3QF
Demolition of the existing rear extension and erection of replacement new extension with…
25/05507/FULL
2025
Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London
Erection of a single storey roof extension with plant screen and associated landscaping…
25/02973/LBC
2025
1 Dean Street London W1D 3RB
Variation of condition 1 of planning permission dated 4th June 2024 (RN:24/01091/FULL) fo…
25/02917/FULL
2024 Refused
22 Hanway Street London W1T 1UQ
Change of use of first floor bar (Sui Generis) to residential use (Class C3) to provide a…
2024/5078/P
2024
13 Soho Square London W1D 3QF
Use of the property as offices and recording studios (Class E(g)).
24/03768/CLOPUD
2024 Approved
1 Dean Street London W1D 3RB
External alterations including the creation of a roof terrace at seventh floor level, rec…
24/01091/FULL
2023 Approved
11 Soho Square London W1D 3QE
Use of the building as a private members club (sui generis) with external alterations inc…
23/05567/FULL
2023 Approved
Basement And Ground Floor 27 Oxford Street London W1D 2DP
Alterations to the shopfront.
23/08326/FULL
2023 Approved
64-66 Oxford Street London W1D 1BL
Display of an internally illuminated fascia sign measuring 105.8cm x 651.3cm; and an exte…
23/08221/ADV
2024
27 Oxford Street London W1D 2DP
Display of an internally illuminated fascia sign measuring 92cm x 260cm; and an internall…
24/00038/ADV
2023 Approved
47 - 49 Oxford Street London W1D 2EB
Display of an internally illuminated (letters only) projecting sign measuring 60cm x 60cm…
23/08245/ADV
2023 Approved
Development Site At 12-13 Rathbone Place, 1-6 Gresse Street And 7 - 15 Gresse Street London W1T 1LL
Use of the building as a office (Class E(g)) and associated external alterations.
23/07314/FULL
2023 Approved
French Protestant Church 8-9 Soho Square London W1D 3QD
Removal and replacement of chimney including works to party wall between 2-4 Dean Street/…
23/00373/LBC
2018 Refused
Pavement At Junction Of Soho Street And Oxford Street London W1C 2DZ
Installation of an integrated pole and cabinet for mobile communications use on pavement…
18/09581/TELCOM
2018 Approved
Third Floor 51 Oxford Street London
Use of third floor as an escape room (Class D2).
18/07532/FULL
2018 Approved
79 Oxford Street London W1D 2ES
Display of a double-sided advertisement display panel consisting of 2 back-to-back 84" LE…
18/08687/ADV
2018 Approved
73 Oxford Street London W1D 2EP
Display of an internally illuminated (letters only) projecting sign measuring 0.3m x 0.9m…
18/06691/ADV
2018 Approved
French Protestant Church 8-9 Soho Square London W1D 3QD
External alterations including alterations to front basement windows, installation of pla…
18/04373/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.