13-15 Bridge Road, Wembley, HA9 9AB Data via plota.co.uk

26/2558 - Advertisement consent Registered

Proposal

Installation of internally illuminated fascia signage and projecting sign to shop front Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
2 Oct 2026
✓
Validated
12 Oct 2026
Decision
Expected by 7 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 7 Dec 2026, from Brent's recent signs and adverts.

Comments are open until 16 Nov 2026

Comment on this application ↗

Site constraints 7

Article 4 direction
Article 4 for Town Centres - Wembley Park. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Brent AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Wembley Park
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Inside the Brent built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Tree preservation order 29 m away: Bridge Road Sports Ground, Wembley.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 14 October 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Brent
Application type
Advertisement consent
Postcode
HA9 9AB
Received
2 Oct 2026
Validated
12 Oct 2026
Ward
Barnhill
Case officer
Show
Target decision
7 Dec 2026
Decision level
Delegated Team Manager
Applicant
Show

Decision outlook

Day 16 of the 56-day target. Brent usually decides signs and adverts by day 56.

Day 1640 days to the 56-day target
79%decided within 8 weeks
69%approved
52decided in the last year

Plota live figures for signs and adverts decided by Brent in the last twelve months, from validation. Brent decision record →

Public comments

No public comments yet.

Last counted 27 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PLP-00010440
Comments by
16 Nov 2026
Env. assessment
No
Brent
Planning Authority Score
5.7/10
Average
#113 of 296 councils
Relevant to this application:
Other decisions

Brent is faster than most councils at deciding householder applications, ranking #91 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (85%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Brent decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #269 of 296
85%
Householder approved
Below avg (90%) #247 of 296
73%
Decided in 8 weeks
Above avg (63%) #91 of 296
28%
Extended time limit
Below avg (41%) #42 of 296
53%
Minor dwellings approved
73 decided (1-9 homes)
85%
Major dwellings approved
13 decided (10+ homes)
54%
Change of use approved
193 decided
1,963
Total decisions
431 refused in the year to March 2026