29-31 Brompton Road, London, SW3 1ED Data via plota.co.uk

CA/25/03747 - Advertisement consent Approved

Proposal

Installation of 1no. suspended illuminated Logo (behind glass, on first floor). Installation of 2no. illuminated blades signs on the fascia. Hoarding of vinyl. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
10 Jul 2025
✓
Approved
4 Sept 2025

Approved on 4 Sept 2025 · Last checked 24 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 10

Hans Town conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Knightsbridge
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
6 listed buildings within 150 m of the postcode pin
Nearest: 39-41, Brompton Road, Grade II, about 25 m from the postcode pin · 6 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 6 with distances
Historic England ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
National infrastructure project about 1302 m away: Thames Tideway Tunnel; Registered park or garden about 142 m away: Hyde Park; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW3 1ED
Received
10 Jul 2025
Validated
10 Jul 2025
Ward
Brompton and Hans Town
Case officer
Show
Target decision
4 Sept 2025
Decision
Granted
Decision date
4 Sept 2025
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 56 days from validation, 13 days faster than Kensington and Chelsea's median of 69 for advertisement consent. Approved, as 90% of advertisement consent here are.

41%decided within 8 weeks
90%approved
225decided in the last year

Plota live figures for advertisement consent decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
5 Aug 2025

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Withdrawn
Store fit-out at basement, ground and first floors; structural works to include the insta…
PP/25/03768
Within ~100m

Nearby activity

2025
Flat 4, Lincoln House, Basil Street, London, SW3 1AN
Installation of and replacement to heating system of radiators and associated pipework
LB/26/00109
2025 Approved
Flat 23, Lincoln House, Basil Street, London, SW3 1AN
Alterations to existing heating system and associated pipework.
LB/25/05510
2025 Approved
5 Sloane Street, London, SW1X 9LA
Installation of non-illuminated fascia signs; non-illuminated logo at entrance door and f…
CA/25/04696
2025
151 Knightsbridge London SW1X 7PA
Display of 4 x ground level lamppost features attached to the 4 lampposts.
25/08258/ADV
2025
9 Knightsbridge Green London SW1X 7QL
Display of one internally illuminated fascia sign measuring 0.6m x 3m and one externally…
25/08020/ADV
2025
4a & 5 Sloane Street, London, SW1X 9LA
Installation of three non-illuminated fascia signs and two internally illuminated fascia…
LB/25/06514
2025
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Alterations to shopfront including installation of patterned aluminium panels in front of…
25/07934/FULL
2025
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Display of one internally illuminated fascia sign measuring 1.2m x 52.07m and internally…
25/07933/ADV
2025 Approved
6 Sloane Street, London, SW1X 9LE
Removal and replacement of existing entrance door and fascia fronting Sloane Street, remo…
PP/25/05115
2025
Flat 37, Lincoln House, Basil Street, London, SW3 1AW
Installation of heating system and radiators with associated pipework; installation of ai…
LB/25/06336
2025 Refused
14 - 18 Brompton Road London SW1X 7QN
Alterations to existing shopfront windows and doors and installation of wall mounted ligh…
25/04484/FULL
2025
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Display of two no-illuminated signs to entrance columns each measuring 90.0m x 0.55m; int…
25/07528/ADV
2025 Approved
Flat 21, Lincoln House, Basil Street, London, SW3 1AN
Internal works to connect property to existing centralised heating interface unit
LB/25/04737
2025 Approved
203 Sloane Street, London, SW1X 9QX
Installation of new shopfront at ground and first floor levels
PP/25/04506
2025 Approved
6A-6B Sloane Street, London, SW1X 9LE
Installation of 1no illuminated fascia sign (backlit lettering) and 1no awning with non-i…
CA/25/04519
2025 Approved
203-206 Sloane Street, London, SW1X 9QX
Verification Order required to confirm the numbering and description of the commercial un…
SNN/25/05296
2025 Approved
14 - 18 Brompton Road London SW1X 7QN
Display of non-illuminated metal sign measuring 0.8m x 0.1m.
25/04485/ADV
2025
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Change from souvenir shop to a cafe, including installation of new shopfront glazing at g…
25/06736/FULL
2025 Approved
12-14 Basil Street, London, SW3 1AJ
Installation of rooftop plant equipment
PP/25/02447
2025
Flat 58, Lincoln House, Basil Street, London, SW3 1AW
Replacement of 3no. windows to match existing at 5th floor rear elevation
LB/25/05122
2019 Approved
8 Sloane Street, LONDON, SW1X 9LE
Replacement of fifth floor railings to rear elevation
PP/19/07197
2019 Approved
53 Brompton Road, LONDON, SW3 1DP
Installation of shopfront to match Watches of Switzerland shopfront with new Rolex signag…
CA/19/06038
2019 Approved
53 Brompton Road, LONDON, SW3 1DP
Installation of shopfront to match Watches of Switzerland shopfront with new Rolex signag…
PP/19/06037
2019 Approved
100 Knightsbridge London SW1X 7LJ
Display of Christmas lights and decorations in southern courtyard gardens and 7 plane tre…
19/07853/ADV
2019 Approved
8 Sloane Street, London, SW1X 9LE
New overdoor internally illuminated signage and new facade cladding with illuminated join…
CA/19/03940
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.