Ballard Business Park Cuxton Road Strood Rochester Medway ME2 2NY Data via plota.co.uk

MC/26/1634 - Advertisement Consent Registered

Proposal

Replacement of a free standing Externally Illuminated Advertising Display with a Digital LED Advertising Display which is internally illuminated Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
27 Aug 2026
Decision
Expected by 22 Oct 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision around 20 Oct 2026, from Medway's recent advertisement consent.

Site constraints 2

Also on the record
Inside the Rochester built-up area; the 1970s provisional farmland map had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Medway
Application type
Advertisement Consent
Postcode
ME2 2NY
Received
27 Aug 2026
Validated
27 Aug 2026
Ward
Cuxton, Halling & Riverside
Applicant
Show

Decision outlook

Day 18 of the 56-day target. Medway usually decides advertisement consent by day 54.

Day 1838 days to the 56-day target
100%decided within 8 weeks
95%approved
21decided in the last year

Plota live figures for advertisement consent decided by Medway in the last twelve months, from validation. Medway decision record →

Public comments

No public comments yet.

Last counted 6 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15163840
Env. assessment
No
Medway
Planning Authority Score
9.2/10
Excellent
#3 of 296 councils
Relevant to this application:
Other decisions

Medway is one of the fastest councils in England for householder decisions, ranking #8 out of 296. Only 19% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Medway decision statistics
Based on MHCLG data, the year to March 2026
91%
Overall approval rate
Above avg (87%) #99 of 296
96%
Householder approved
Above avg (90%) #53 of 296
94%
Decided in 8 weeks
Above avg (63%) #8 of 296
19%
Extended time limit
Below avg (41%) #16 of 296
79%
Minor dwellings approved
106 decided (1-9 homes)
78%
Major dwellings approved
27 decided (10+ homes)
75%
Change of use approved
67 decided
999
Total decisions
88 refused in the year to March 2026