13 Borough Pavement, Birkenhead, Wirral, CH41 2XX Data via plota.co.uk

ADV/26/01223 - Advertisement Consent Approved

Proposal

2no. new illuminated fascia signs in existing location, 1no. new illuminated projecting sign. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
24 Aug 2026
✓
Approved
8 Oct 2026

Approved on 8 Oct 2026 · Delegated · Last checked 19 Oct 2026

Documents 8

Plans & drawings 3

PDF Commenter’s name hidden Show OneApp Attachments - Public · 24 Aug 2026 View ↗
PDF Commenter’s name hidden Show OneApp Attachments - Public · 24 Aug 2026 View ↗
PDF Commenter’s name hidden Show OneApp Attachments - Public · 24 Aug 2026 View ↗

Application forms 2

PDF Commenter’s name hidden Show OneApp Attachments - Public · 24 Aug 2026 View ↗
PDF Commenter’s name hidden Show OneApp Attachments - Public · 24 Aug 2026 View ↗

Other documents 1

PDF Commenter’s name hidden Show OneApp Attachments - Public · 24 Aug 2026 View ↗

All documents on the council site ↗

Site constraints 5

5 listed buildings within 150 m
Nearest: Roman Catholic Church of St Werburgh, Grade II, 55 m away · 5 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 5 with distances
Historic England ↗
Also on the record
National infrastructure project: Mersey Tidal Power Project, at pre-application; Conservation area 55 m away: Hamilton Square Conservation Area; Heritage at risk 60 m away: Clifton Park, Birkenhead; Inside the Birkenhead built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 17 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Wirral
Application type
Advertisement Consent
Postcode
CH41 2XX
Received
24 Aug 2026
Validated
24 Aug 2026
Ward
Birkenhead & Tranmere
Case officer
Show
Target decision
19 Oct 2026
Decision
Conditional Approval
Decision date
8 Oct 2026
Decision level
Delegated
Applicant
Show
Agent
Cube PSL

How this decision compares

Decided in 45 days from validation, 8 days faster than Wirral's median of 53 for signs and adverts. Approved, as 94% of signs and adverts here are.

62%decided within 8 weeks
94%approved
54decided in the last year

Plota live figures for signs and adverts decided by Wirral in the last twelve months, from validation. Wirral decision record →

Consultation & key dates

Comments by
26 Sept 2026
Statutory expiry
19 Oct 2026
Wirral
Planning Authority Score
3.3/10
Poor
#227 of 296 councils
Relevant to this application:
Other decisions

Wirral is slower than most councils at deciding householder applications, ranking #200 out of 296. Householder applications are slightly more likely to be approved here (90%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Wirral decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #164 of 296
90%
Householder approved
Above avg (90%) #198 of 296
57%
Decided in 8 weeks
Below avg (63%) #200 of 296
45%
Extended time limit
Above avg (41%) #197 of 296
62%
Minor dwellings approved
47 decided (1-9 homes)
86%
Major dwellings approved
7 decided (10+ homes)
77%
Change of use approved
61 decided
909
Total decisions
112 refused in the year to March 2026