13 Borough Pavement, Birkenhead, Wirral, CH41 2XX Data via plota.co.uk

Pending ADV/26/01223 - Advertisement Consent
Signs & adverts
Council
Wirral 3.3/10
Date received
5 Sept 2026
Postcode
CH41 2XX
Type
Advertisement Consent

Description

2no. new illuminated fascia signs in existing location, 1no. new illuminated projecting sign. Data via plota.co.uk

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Last checked

Decision outlook

Plota predicts a decision around 29 Oct 2026, from recent advertisement consent across the UK.

Day 9 of the 56-day target. Councils usually decide advertisement consent by day 54.

Day 947 days to the 56-day target
70%decided within 8 weeks
87%approved
5,741decided in the last year

Plota live figures for advertisement consent decided across the UK in the last twelve months, from validation; too few recent advertisement consent in Wirral to go on. Wirral decision record →

Site constraints 1

Also on the record
Inside the Birkenhead built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

8 Jul 2026Pending

T J HUGHES, 33 - 35 Borough Pavement, Birkenhead, Wirral, CH41 2XX

This proposal seeks full planning permission for works to the building’s façades...

DPP4/26/00904

Nearby new applications

27 Aug 2026Pending

34-38 Conway Street, Birkenhead, Wirral, CH41 6JD

Application for planning permission on a retrospective basis for the subdivision...

APP/26/00645
21 Aug 2026

THE CROWN HOTEL, 128 Conway Street, Birkenhead, Wirral, CH41 6JE

Installation of 3no. externally illuminated fascia signs, 1no. externally illumi...

ADV/26/01074
20 Aug 2026

Future Yard, 75 Argyle Street, Birkenhead, Wirral, CH41 6AB

Erection of entrance canopy and shelter to Future Yard's venue main entrance and...

APP/26/01108
18 Aug 2026

Future Yard, 75 Argyle Street, Birkenhead, Wirral, CH41 6AB

Application to discharge Condition 6 of planning permission ref: APP/25/00668

DIS/26/01156
8 Aug 2026Pending

35 Hamilton Square, Birkenhead, Wirral, CH41 5BP

Installation of electric storage, downflow and panel heaters.

LBC/26/00993
16 Jul 2026Pending

THE GUILD HALL, 128 Oliver Street, Birkenhead, Wirral, CH41 6HG

Change of use of the current vacant building to form a residential use comprisin...

APP/26/00239

Historical activity at this location

13 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Existing window frames and aluminium stall riser to shopfront to be re-sprayed white RAL…
LDP/25/01152
2025 Approved
2no. new non-illuminated fascia signs in existing location, 1no. new non-illuminated proj…
ADV/25/01063
Within ~100m

Nearby activity

2023 Approved
13 - 15 St Werburghs Square, Birkenhead, Wirral, CH41 2XZ
Non-Material Amendment to Planning Permission APP/22/00673: Aluminium coping cap to the e…
DPP4/23/00786
2023 Approved
13 - 15 St Werburghs Square, Birkenhead, Wirral, CH41 2XZ
Non-Material Amendment to Planning Permission APP/22/00673: Aluminium coping cap to the e…
NMA/23/00786
2022 Approved
27-29 Borough Pavement , Birkenhead, CH41 2XX
Installation of two internally illuminated fascia signs and one internally illuminated pr…
ADV/22/02196
2022 Approved
27-29 Borough Pavement , Birkenhead, CH41 2XX
Shopfront alterations
APP/22/02197
2022 Approved
13 - 15 St Werburghs Square, Birkenhead, Wirral, CH41 2XZ
Installation of an electrical substation and block paving alongside the construction of a…
APP/22/00673
2022 Approved
Thorntons, 38 Borough Pavement, Birkenhead, Wirral, CH41 2XX
Installaton of replacement shopfront
APP/22/00644
2022 Approved
13 - 15 St Werburghs Square, Birkenhead, Wirral, CH41 2XZ
Prior approval for demolition of vacant retail unit and external staircase
DEM/22/00473
2021 Approved
Scope, 4 Borough Pavement, Birkenhead, Wirral, CH41 2XX
DISCHARGE OF CONDITIONS OF PLANNING PERMISSION APP/20/01138 (PLOTS A/H) Conditions 7, 12…
DIS/21/01643
2019 Approved
0305-0040, Borough Road, O/s Lloyds Bank, Wirral, Ch41 2xx,
Installation of double sided digital display advertising unit within bus stop, to replace…
ADV/19/00314
2016 Approved
W H Smith, 37 Borough Pavement, Birkenhead, Wirral, CH41 2XX
1no internally illuminated fascia sign and 1no projecting sign
ADV/16/00866
2016 Approved
Marks and Spencer, 39 BOROUGH PAVEMENT, BIRKENHEAD, CH41 2YE
New external signage
ADV/16/00318
Wirral
Planning Authority Score
3.3/10
Poor
#227 of 296 councils
Relevant to this application:
Other decisions

Wirral is slower than most councils at deciding householder applications, ranking #200 out of 296. Householder applications are slightly more likely to be approved here (90%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Wirral decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #164 of 296
90%
Householder approved
Above avg (90%) #198 of 296
57%
Decided in 8 weeks
Below avg (63%) #200 of 296
45%
Extended time limit
Above avg (41%) #197 of 296
62%
Minor dwellings approved
47 decided (1-9 homes)
86%
Major dwellings approved
7 decided (10+ homes)
77%
Change of use approved
61 decided
909
Total decisions
112 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings