110 Buckingham Palace Road London SW1W 9NE Data via plota.co.uk

25/06460/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of an non-illuminated 'A' board sign measuring 0.58m x 1m on the pavement area. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
10 Sept 2025
✓
Validated
21 Oct 2025
✗
Refused
16 Feb 2026
Appeal
Not lodged

Refused on 16 Feb 2026 · Delegated Decision · Last checked 12 Oct 2026

Documents 16

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 16 Feb 2026 View ↗ PDF DELEGATED REPORT Report · 16 Feb 2026 View ↗

Plans & drawings 4

PDF A BOARD PLAN Drawing · 21 Oct 2025 View ↗ PDF VINYL REPLACEMENT TO A-FRAMES Drawing · 16 Oct 2025 View ↗ PDF LAYOUT Drawing · 16 Sept 2025 View ↗ PDF LOCATION PLAN Drawing · 10 Sept 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 10 Sept 2025 View ↗ PDF FEECALCULATION Background Papers · 10 Sept 2025 View ↗

Other documents 8

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 5 Nov 2025 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 5 Nov 2025 View ↗ PDF INVALID APPLICATION RETURNED LETTER Background Papers · 23 Oct 2025 View ↗ PDF 2ND INVALID LETTER Background Papers · 13 Oct 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 16 Sept 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 16 Sept 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 10 Sept 2025 View ↗ IMG A BOARD Photo · 10 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 12

Belgravia conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
In flood zones plus climate change
Inside the extent flood zones 2 and 3 could reach with climate change: the Central allowance for the 2080s on rivers, the Upper End allowance for sea level rise to 2125. From the sea. Defences are not counted.
The Environment Agency flood map for planning. Councils use it to decide when a flood risk assessment and the sequential test are needed. It is indicative and does not show whether a particular property will flood.
Flood map ↗
Archaeological priority area: City of Westminster APA 3.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 410 m away: Thames Tideway Tunnel
The site is 410 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 11 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
10 listed buildings within 150 m
Nearest: 126-158, Buckingham Palace Road, Grade II, 18 m away · 10 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 10 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Registered park or garden 203 m away: The Grosvenor Estate: Chester Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1W 9NE
Received
10 Sept 2025
Validated
21 Oct 2025
Ward
Knightsbridge & Belgravia
Case officer
Show
Target decision
16 Dec 2025
Decision
Application Refused
Decision date
16 Feb 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 118 days from validation, 76 days slower than Westminster's median of 42 for signs and adverts. Refused, as 17% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 12 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14316482
Planning Portal ref
PP-14316482
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Installation of one new air source heat pump.
25/01739/FULL
2024 Approved
Installation of one air source heat pump at roof level.
24/04754/FULL
Within ~100m

Nearby activity

2025
12A Eccleston Street London SW1W 9LT
Installation of two wall mounted condenser units between rear lower ground and ground flo…
25/07412/FULL
2025 Approved
144 - 146 Buckingham Palace Road London SW1W 9TR
Installation of internal wall mounted AC unit and new pipework to first floor and one uni…
25/05072/LBC
2025 Approved
144 - 146 Buckingham Palace Road London SW1W 9TR
Installation of air conditioning unit at main roof level.
25/05071/FULL
2025 Approved
The Garden House 6 Eccleston Place London SW1W 9NE
External alterations, including installation of condenser units, lighting and replacement…
25/05406/LBC
2025 Approved
41A St John's Wood High Street London NW8 7NJ
Erection of a third floor rear extension, including two roof lights and replacement of re…
25/05067/FULL
2025
Unit 5 Colonnade Walk 151 Buckingham Palace Road London SW1W 9SZ
Installation of an additional frameless glass door to match the existing glass doors in t…
25/06589/FULL
2025 Approved
134 - 136 Buckingham Palace Road London SW1W 9SA
Internal refurbishment works to second, third and fourth floors including new partitions…
25/06122/LBC
2025
Eccleston Street Post Office 6 Eccleston Street London SW1W 9LS
Change of use from Class E (Commercial) to a mixed use of public house on the lower groun…
25/06468/FULL
2025 Approved
33 Eccleston Street London SW1W 9NS
Display of cross street lighting swags made of static LED lights measuring 12m x 2m along…
25/03218/ADV
2025 Approved
144 - 146 Buckingham Palace Road London SW1W 9TR
Internal works to ground and first floors comprising new floor finishes, new floor boxes…
25/02989/LBC
2025 Approved
14 Eccleston Street London SW1W 9LT
Variation of Condition 1 of planning permission dated 25 October 2024 (RN: 24/05169/FULL)…
25/01940/FULL
2025
128 Buckingham Palace Road London
Internal alterations including relocation of existing floor boxes; Installation of new pe…
25/01450/LBC
2025
142 Buckingham Palace Road London SW1W 9TR
Removal of timber stud partition and replacement kitchen at lower ground floor; replaceme…
25/00935/LBC
2024 Approved
11A Eccleston Street London SW1W 9LX
Installation of one air conditioning units at rear elevation.
24/06968/FULL
2024
Radstock House 3 Eccleston Street London SW1W 9LZ
Refurbishment of building, replacement of all existing windows at first, second and third…
24/08110/FULL
2024
Buckingham Palace Road Garden Eccleston Place London SW1W 9NE
T100 - Platanus x hispanica (London Plane): RVL - Remove faulted limb(s) - Massaria branc…
24/07774/TCA
2024 Approved
Basement And Ground Floor 20 Eccleston Street London SW1W 9LT
Installation of internally illuminated fascia sign 0.20m x 0.64m and hanging sign 0.50m x…
24/06036/ADV
2024 Approved
Basement Front 142 Buckingham Palace Road London SW1W 9TR
Internal alterations including installation of a stud partition wall, a sink unit using e…
24/04160/LBC
2024
9 Eccleston Street London SW1W 9LX
Installation of two air source heat pump units to rear flat roof at first floor (also 7 E…
24/06085/FULL
2024
14 Eccleston Street London SW1W 9LT
Use of the lower ground and ground floors of 14 Eccleston Street as a restaurant with anc…
24/05169/FULL
2018 Approved
Retail Unit 2 98 Buckingham Palace Road London SW1W 0SS
Use of an area of the public highway measuring 8.9 m x 0.9 m to place five tables; 10 cha…
18/03621/TCH
2018 Approved
9 Eccleston Street London SW1W 9LX
Retention of replacement entrance door.
18/02911/FULL
2018 Approved
9 Eccleston Street London SW1W 9LX
Display of logo and lettering on a retractable awning.
18/03152/ADV
2018 Refused
Chantrey House 4 Eccleston Street London SW1W 9LL
Display of one externally illuminated projecting sign measuring 0.75m x 0.75m and one non…
18/01965/ADV
2018 Approved
123 Buckingham Palace Road London SW1W 9SH
Display of a double-sided advertisement panel consisting of 2 back-to-back LED screens ea…
18/01379/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use