Queen Elizabeth II Conference Centre Broad Sanctuary London SW1P 3EE Data via plota.co.uk

26/05824/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of 'Elf on the Shelf' sculptures to form a cross-BID Christmas trail taking place from Monday 16th November until Monday 28th December 2026. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
25 Aug 2026
✓
Approved
2 Oct 2026

Approved on 2 Oct 2026 · Delegated Decision · Last checked 4 Oct 2026

Documents 9

Decision & officer reports 2

PDF DELEGATED REPORT Report · 2 Oct 2026 View ↗ PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 2 Oct 2026 View ↗

Plans & drawings 3

PDF LOCATION PLAN Location Plan · 25 Aug 2026 View ↗ PDF ELF ON A SHELF TRAIL LOCATIONS QEII LAWN Drawing · 25 Aug 2026 View ↗ PDF 24_02527_ADV-SITE_MAP-8170412 Drawing · 25 Aug 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 25 Aug 2026 View ↗

Other documents 3

PDF ECNSLT-INTERNAL CONSULTS Background Papers · 7 Sept 2026 View ↗ PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 7 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 28 Aug 2026 View ↗

All documents on the council site ↗

Licence at this address

Licensed hours are what the licence permits, not opening times.

Site constraints 14

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Westminster Abbey And Parliament Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.1
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 174 m away: Thames Tideway Tunnel
The site is 174 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 586 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
26 listed buildings within 150 m
Nearest: The Institution of Civil Engineers, Grade II, 9 m away · 2 Grade I, 4 Grade II*, 20 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 26 with distances
Historic England ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Registered park or garden 73 m away: St James's Park
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Also on the record
Scheduled monument 210 m away: The Chapter House and Pyx Chamber in the abbey cloisters, Westminster Abbey; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Metropolitan Open Land 94 m away.
Not affected
Not green belt

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area26,977 m² (290,378 sq ft)
Energy ratingC (asset rating 62)
UseD2 General Assembly and Leisure plus Night Clubs and Theatres
HeatingAir Conditioning

From the energy performance certificate lodged in April 2020, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1P 3EE
Received
25 Aug 2026
Validated
25 Aug 2026
Ward
St James's
Case officer
Show
Target decision
20 Oct 2026
Decision
Application Permitted
Decision date
2 Oct 2026
Decision level
Delegated Decision
Applicant
Show
Agent
London Heritage Quarter
Freehold owner
Show

How this decision compares

Decided in 38 days from validation, about the council's usual 40 days. Approved, as 83% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,132decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 4 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15181089
Planning Portal ref
PP-15181089
Env. assessment
No

Historical activity at this location

41 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2024 Approved
Temporary display of a non-illuminated guard sculpture (on a plinth) measuring 2.26 m x 1…
24/02527/ADV
2022 Approved
1 x London plane: reduction of lateral branches by 1-2 m to suitable branch junctions, in…
22/06187/TCA
2022 Approved
1 x London plane: crown lift by 3m.
22/06185/TCA
2021 Approved
Display of illuminated Christmas 'walk-in' bauble installation measuring 10m circumferenc…
21/05132/ADV
2020 Approved
Detailed samples of facing materials, including glazing, and elevations and roof plans an…
20/05917/ADFULL
2020 Approved
Display of an externally illuminated 9ft Christmas bauble stack with three 35w floodlight…
20/05093/ADV
2020 Approved
Request for a Screening Opinion as to whether Environmental Impact Assessment is required…
20/00948/EIASCR
2019 Approved
Removal of six existing antennas to be replaced with 12 antennas and associated ancillary…
19/07172/FULL
2019 Approved
Replacement of existing external lift at north-eastern corner of building, including inst…
19/09483/FULL
2019 Approved
Display of an externally illuminated 9ft Christmas bauble stack with three 35w floodlight…
19/07791/ADV
2019 Approved
Replacement of 3 existing antennas, 3 dishes and 1 cabinet with 6 new antennas, 4 dishes…
19/05925/FULL
2019 Approved
1 x London plane: remove epicormic growth from trunk at about 2.5m high, crown lift fine…
19/00473/TCA
2016 Approved
Installation of upgrade to existing telecommunications equipment at roof level.
16/09119/TELCOM
2016 Refused
Installation of internally illuminated LED screen cabinet measuring 5.00m X 5.19m x 2.5m…
16/08364/ADV
2016 Approved
Installation of air conditioning units at 6th floor level with associated screening and i…
16/05496/FULL
2016 Approved
Display of non-illuminated black granite plaque measuring 9280mm x 50mm on raised blockwo…
16/05890/ADV
Within ~100m

Nearby activity

2025
8 - 10 Great George Street London SW1P 3AE
Excavation of an additional basement level and associated works.
25/08009/FULL
2024
2 - 6 Old Queen Street London SW1H 9HP
Display of two non illuminated A Boards measuring 0.463m X 0.91m
24/06370/ADV
2024
9 Storey's Gate London SW1P 3AT
Removal of existing kitchen extract duct from rear elevation and installation of new duct…
24/06091/FULL
2024
12 Great George Street London SW1P 3AE
Internal alterations and refurbishment to levels 2, 3 and 4
24/05035/LBC
2024 Withdrawn
9 Storey's Gate London SW1P 3AT
Replacement kitchen extract to roof level.
24/03164/FULL
2024 Approved
1 Great George Street London SW1P 3AA
Renewal and relocation of external WC extract plant and Kitchen Chiller Room Plant Replac…
24/01093/LBC
2024 Approved
1 Great George Street London SW1P 3AA
Renewal and relocation of external WC extract plant and Kitchen Chiller Room Plant Replac…
24/01092/FULL
2024 Approved
12 Great George Street London SW1P 3AE
Display of two non illuminated fascia signs measuring 0.05m x 0.811m, 0.103m x 2.14m (lin…
24/02943/ADV
2024 Approved
Supreme Court Of The United Kingdom Parliament Square London SW1P 3BD
Temporary display of non-illuminated post box sculpture (on a plinth) measuring 1.6 m x 1…
24/02542/ADV
2024
1 Horse Guards Road London SW1A 2HQ
Internal alterations to partition between rooms GE23 and GE24.
24/03342/LBC
2024
12 Great George Street London SW1P 3AE
Internal refurbishment to ground and first floors of Nos. 11 and 12; repainting of front…
24/02930/LBC
2023 Approved
1 Great George Street London SW1P 3AA
Renewal of lead covering and glass to main dome above central staircase, renewal of roofl…
23/07658/LBC
2023 Approved
1 Great George Street London SW1P 3AA
Renewal of lead covering and glass to main dome above central staircase, renewal of roofl…
23/07657/FULL
2023 Approved
1 Great George Street London SW1P 3AA
Preliminary opening-up and investigation works to main dome at roof level.
23/05420/LBC
2022 Approved
8 Storey's Gate London SW1P 3AT
Remedial repairs to the front (Storey's Gate) and side (Lewisham Street) elevations inclu…
22/08484/LBC
2022
1 Great George Street London SW1P 3AA
Installation of access hatches to allow regular monitoring and inspection of the fibrous…
22/04221/LBC
2022 Approved
1 Great George Street London SW1P 3AA
Internal alteration and refurbishment of lower ground floor cafe.
22/02044/LBC
2022 Approved
2-4 Old Queen Street London SW1H 9HP
Variation of Condition 2 of planning permission dated 29 June 2021 (RN: 21/02601/FULL) fo…
22/01517/FULL
2022 Approved
Supreme Court Of The United Kingdom Parliament Square London SW1P 3BD
Facade gommage cleaning to the Portland Stone elevations of The Supreme Court building.
22/00200/LBC
2021 Approved
Westminster Central Hall Storey's Gate London SW1H 9NH
Use of an area of the public highway measuring 2.5m x 10.0m for the placing of three tabl…
21/05531/TCH
2016 Approved
Parliament Square London SW1P 3JX
Display of Dream Jar Sculpture measuring 800mm-1000mm by 1279mm-1840mm with three plaques…
16/02953/ADV
2016 Approved
Queen Elizabeth Conference Centre Broad Sanctuary London SW1P 3EE
The removal and replacement of 3no. existing antennas at rooftop level for 6no. new anten…
16/01745/FULL
2016 Approved
1 Great George Street London SW1P 3AE
Non-illuminated temporary scaffold banner facing Great George Street and new sign above e…
16/01378/ADV
2016 Approved
1 Great George Street London SW1P 3AE
External and internal works comprising repairs, maintenance and alterations to the buildi…
16/00720/LBC
2016 Approved
1 Great George Street London SW1P 3AE
External and internal works comprising repairs, maintenance and alterations to the buildi…
16/00719/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.