Mercure Hotel 130-134 Southampton Row London WC1B 5AF Data via plota.co.uk

2026/4616/A - Advertisement Consent New application
Signs & advertsCommercial premises

Proposal

Display of internally illuminated fascia sign on Cosmo Place elevation at first floor level. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
22 Oct 2026
✓
Validated
28 Oct 2026
Decision
Expected by 23 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 15 Dec 2026 and 26 Dec 2026, from Camden's recent signs and adverts.

The consultation period closed on 22 Oct 2026.

Documents

View the documents on the council's website ↗

Site constraints 13

Bloomsbury conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Basements. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Camden AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
26 listed buildings within 150 m of the postcode pin
Nearest: 9, Cosmo Place, Grade II, about 31 m from the postcode pin · 2 Grade II*, 23 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 26 with distances
Historic England ↗
Also on the record
National infrastructure project about 1076 m away: Thames Tideway Tunnel; Registered park or garden about 110 m away: Russell Square; Wider setting of protected view 5A.2 Greenwich Park Wolfe statue to St Paul's Cathedral; Heritage at risk about 56 m away: Church of St George the Martyr, Queen Square, Holborn; Inside the Camden built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Designated open space about 48 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

14 Jul 2026Approved

T/A Swiss Butter 114 - 118 Southampton Row London, WC1B 5AA

3 Tables & 6 Chairs Monday to Sunday 08:00 - 22:00 Renewal

2026/2947/PVL
11 Jun 2026Approved

NYX Hotel London Holborn 50 60 Southampton Row London WC1B 4AR

6 Tables, 24 Chairs and 6 Barriers Monday to Saturday 08:00 - 23:00 Sunday 08:00...

2026/2418/PVL

Nearby new applications

30 Oct 2026Pending

50-51 Russell Square London WC1B 4JP

Details pursuant to Condition 7(b) (Brickwork) of planning permission ref. 2023/...

2026/4810/P
27 Oct 2026Pending

6 Coram Street London WC1N 1HA

Replacement fire exit serving all upper levels, installation of external compres...

2026/2921/P
22 Oct 2026Pending

4 Bloomsbury Place London WC1A 2QA

Details pursuant to Condition 4 (Cycle Parking) of planning permission ref. 2025...

2026/4652/P
21 Oct 2026Pending

18 Museum Street London WC1A 1JN

Replacement of entrance doors and change of window frame colour at ground floor ...

2026/4541/P
21 Oct 2026Pending

Kimpton Fitzroy Hotel 1-8 Russell Square London WC1B 5BE

Works at roof level including extending the mansard roof upwards to form a raise...

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21 Oct 2026Pending

Kimpton Fitzroy Hotel 1-8 Russell Square London WC1B 5BE

Works at roof level including extending the mansard roof upwards to form a raise...

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Important details

Council
Camden
Application type
Advertisement Consent
Postcode
WC1B 5AF
Received
22 Oct 2026
Validated
28 Oct 2026
Ward
Holborn and Covent Garden
Case officer
Show
Applicant
Show
Agent
Lakeside Signs Limited
Freehold owner
Show

Decision outlook

Day 9 of the 56-day target. Camden usually decides signs and adverts by day 52.

Day 947 days to the 56-day target
58%decided within 8 weeks
87%approved
8%go to committee

Plota live figures for signs and adverts decided by Camden in the last twelve months, from validation. Camden decision record →

Consultation & key dates

Comments by
22 Oct 2026

Historical activity at this location

28 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2023 Approved
Confirmation of the lawful implementation of planning permission 2018/3876/P dated 28/02/…
2023/4329/P
2022 Approved
Replacement of front entrance door and installation of new wheelchair access ramp.
2022/3988/P
2022
Installation of 8 condenser units and associated acoustic enclosure at first floor level…
2022/3622/P
Within ~100m

Nearby activity

2024 Approved
1no. telephone kiosk outside 148 Southampton Row London WC1B 5AG
Installation of 1x street cabinet to house electrical supply to kiosk.
2024/4474/P
2024 Approved
St Giles College London Central 154 Southampton Row London WC1B 5JX
Conversion from 9 x teaching classrooms to 6 x student bedroom and 1 x kitchen on the 4th…
2024/4318/P
2024 Approved
55-56 Russell Square London WC1B 4HP
REAR GARDEN: 1 x Lime (T1) - Reduce 1.5m back to previous pruning points while retaining…
2024/3909/T
2024 Approved
Offices And Premises At Lower Ground To Ground Floors 57-58 Russell Square London WC1B 4HS
Installation of x1 platform lift in the front external lightwell.
2024/2234/L
2024 Approved
Offices And Premises At Lower Ground To Ground Floors 57-58 Russell Square London WC1B 4HS
Installation of x1 platform lift in the front external lightwell.
2024/2177/P
2024 Approved
Imperial Hotel 61-66 Russell Square London WC1B 5BB
Erection of a decorative scaffold shroud wrap printed onto PVC comprising a 1:1 image of…
2024/3260/A
2024 Approved
26 Flat Basement And Ground Floor Old Gloucester Street London Camden WC1N 3AN
Minor repairs and redecoration.
2024/3070/L
2023 Withdrawn
25 Old Gloucester Street London WC1N 3AF
Extension of basement to accommodate additional cultural centre accommodation (use class…
2023/4299/P
2023 Approved
25 Old Gloucester Street London WC1N 3AF
Extension of basement to accommodate additional cultural centre accommodation (use class…
2023/4384/P
2024 Approved
1no. telephone kiosk outside 148 148 Southampton Row London WC1B 5AG
Change of use from disused telephone kiosk (Sui Generis) to retail (Class E)
2024/1849/P
2024 Approved
114-118 Southampton Row London WC1B 5AA
Proposed halo illuminated fascia sign and internally illuminated projecting sign
2024/1425/A
2024 Approved
114-118 Southampton Row London WC1B 5AA
Proposed replacement shopfront and internally illuminated adverts
2024/0784/P
2023 Approved
25 Old Gloucester Street London Camden WC1N 3AF
Extension of basement to accommodate additional cultural centre accommodation and convers…
2023/4902/L
2023 Approved
25 Old Gloucester Street London WC1N 3AF
Extension of basement to accommodate additional cultural centre accommodation, and conver…
2023/4901/L
2024 Approved
59-60 Russell Square London Camden WC1B 4HP
Internal alterations to remove a partition wall and insert a glazed draft lobby.
2024/0752/L
2023 Approved
Imperial Hotel 61-66 Russell Square London WC1B 5BB
Removal of the timber structure and pergola at first floor covering plant at roof level…
2023/4092/P
2023 Approved
57 - 58 Russell Square London WC1B 4HS
REAR GARDEN: 2 x London Planes (T1 & T2) - Reduce back from building of 97-107 Cranfield…
2023/5447/T
2023 Approved
Imperial Hotel 61 - 66 Russell Square London WC1B 5BA
Erection of two storey building to include plant room and back of house hotel functions…
2023/5263/P
2024 Withdrawn
57-58 Russell Square London Camden WC1B 4HS
Installation of x1 platform lift in the front external lightwell.
2024/0423/INVALID
2023 Approved
13 Cosmo Place London WC1N 3AP
Installation of two air conditioning units on rear first floor roof (retrospective)
2023/0294/P
2016 Approved
Cafe Nero 108 Southampton Row London WC1B 4BL
3 Tables, 9 Chairs and 2 Barriers Monday to sunday 08:00 - 19:00 New application
2016/2341/TC
2016 Refused
St George The Martry Church Queen Square London WC1N 3AH
5 Tables and 10 benches ( 5 full picnic tables) on Cosmo Place Monday- Saturday 08:00 to…
2016/0888/TC
2016 Approved
Bedford Hotel 83-95 Southampton Row London WC1B 4HD
Change of use from ancillary hotel cafe/ restaurant (Class C1) to independent Class A1 (S…
2016/1370/P
2016 Approved
Cranfield House 97-107 Southampton Row London WC1B 4HH
SOUTH-WEST CORNER OF GARDEN: 1 x Ash - Fell and replace with different species in differe…
2016/1634/T
2016 Approved
The Queens Larder 1 Queen Square Holborn WC1N 3AR
4 Picnic Benches : 24 chairs Renewal application Monday to Sunday: 11:00 to 23:00
2016/0294/TC
Camden
Planning Authority Score
3.1/10
Poor
#231 of 296 councils
Relevant to this application:
Other decisions

Camden is slower than most councils at deciding householder applications, ranking #242 out of 296. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Camden decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #149 of 296
88%
Householder approved
Below avg (90%) #215 of 296
49%
Decided in 8 weeks
Below avg (63%) #242 of 296
41%
Extended time limit
Below avg (41%) #158 of 296
90%
Minor dwellings approved
467 decided (1-9 homes)
80%
Major dwellings approved
10 decided (10+ homes)
93%
Change of use approved
46 decided
1,973
Total decisions
234 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.