Blk 319 To 327 Odds, Chiswick High Road, Chiswick, London, W4 4HH Data via plota.co.uk

P/2025/3406 - Advertisement Application Approved
Signs & adverts

Proposal

Three front and one side, internally illuminated fascia signs to the unit. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
12 Nov 2025
✓
Approved
24 Dec 2025

Approved on 24 Dec 2025 · Last checked 9 Oct 2026

Documents 7

Decision & officer reports 2

PDF Delegated Report P-Delegated Report · 24 Dec 2025 View ↗ PDF DECTP5A P-Decision Notice · 24 Dec 2025 View ↗

Plans & drawings 4

PDF LU 319 Chiswick Existing Elevations.pdf P-Existing Elevation · 12 Nov 2025 View ↗ PDF LU 319 Chiswick Proposed Elevations.pdf P-Proposed Elevation · 12 Nov 2025 View ↗ PDF LU 319 Chiswick Sign Side.pdf P-All in one Plans Proposed · 12 Nov 2025 View ↗ PDF LU 319 Chiswick Signs Front.pdf P-All in one Plans Proposed · 12 Nov 2025 View ↗

Application forms 1

PDF ApplicationFormRedacted.pdf P-Planning Application Form · 12 Nov 2025 View ↗

All documents on the council site ↗

Site constraints 12

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
2 Article 4 directions
Change of use or development that would result in new dwellings (Class MA/ZA) · Dwellinghouses (C3) to small HMOs (C4) - borough-wide Article 4 Direction. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Hounslow AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Local nature reserve 139 m away: Gunnersbury Triangle
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Town centre: Chiswick
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
National infrastructure project 934 m away: Thames Tideway Tunnel
The site is 934 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Conservation area 25 m away: Turnham Green; 2 listed buildings within 150 m; Inside the Hounslow built-up area; Public transport access: PTAL 5 (very good), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area421 m² (4,532 sq ft)
Energy ratingB (asset rating 32)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in June 2025, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

2 Nov 2026Pending

103 Chiswick High Road, Chiswick, London, W4 2ED

Installation of two external fascia signs and one projecting sign.

P/2026/3096
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Important details

Council
Hounslow
Application type
Advertisement Application
Postcode
W4 4HH
Received
12 Nov 2025
Validated
12 Nov 2025
Ward
Chiswick Gunnersbury
Case officer
Show
Decision
GRANT
Decision date
24 Dec 2025
Applicant
Show

How this decision compares

Decided in 42 days from validation, 14 days faster than Hounslow's median of 56 for signs and adverts. Approved, as 71% of signs and adverts here are.

68%decided within 8 weeks
71%approved
103decided in the last year

Plota live figures for signs and adverts decided by Hounslow in the last twelve months, from validation. Hounslow decision record →

Consultation & key dates

Consultation
17 Nov 2025
Comments by
17 Nov 2025
Statutory expiry
7 Jan 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
Noble House, Flat 12, Kings Place, Chiswick, London, W4 4BA
Installation of a external condenser unit to the south elevation.
P/2025/3365
2025 Approved
299-303, Chiswick High Road, Chiswick, W4 4HH
Retrospective permission for the change of use of the existing food takeaway business and…
P/2025/1945
2025 Approved
1a Arlington Gardens, Sutton Lane North, Chiswick, London, W4 4HB
Retrospective permission for the installation of a air source heat pump to the house.
P/2025/1730
2024 Approved
Chiswick Terrace, Acton Lane, Chiswick, London, W4 5LY
Erection of a six storey building to create an 85 bed residential specialist care facilit…
P/2024/4316
2025 Refused
299-303 Chiswick High Road, Chiswick, W4 4HH
Retrospective permission for the change of use of the existing food takeaway business and…
P/2025/0823
2025 Approved
7 Arlington Gardens, Chiswick, London, W4 4EZ
Works to tree in a Conservation Area- 1 X Sycamore tree crown reduction up to 8m to previ…
P/2025/0500
2025 Approved
Arlington Park House Sutton Lane North, Chiswick, London, W4 4HD
Works to four trees within TPO 78: 2 x Plane - Reduce in height by 1m and side width by 1…
P/2025/0133
2024 Approved
7 Arlington Gardens, Chiswick, London, W4 4EZ
Works to tree within a conservation area: Sycamore - Reduce crown by 3-4m in rear garden
P/2024/4080
2024 Refused
299-303 Chiswick High Road,Chiswick,W4 4HH
The amalgamation of basement and ground floor levels of 299 and 301 - 303 Chiswick High R…
P/2024/3481
2024 Approved
9 Arlington Gardens,Chiswick,W4 4EZ
Works to tree in a Conservation Area- 1 X Sycamore, reduce crown by 3 metres.
P/2024/3465
2024 Refused
303 Flat First Floor,Chiswick High Road,Chiswick,London,W4 4HH
Change of use from the existing self-contained flat on the first floor into a House in Mu…
P/2024/3016
2024 Withdrawn
Second Floor Flat, 303 Chiswick High Road, Chiswick, London, W4 4HH
Change of use of the second floor flat a House in Multiple Occupation
P/2024/3204
2024 Refused
299-303 Chiswick High Road,Chiswick,W4 4HH
Conversion of the existing basement and ground floor level of 299 - 303 Chiswick High Roa…
P/2024/2150
2024 Approved
454-458 Chiswick High Road, Chiswick, London, W4 5TT
Installation of seven cycle parking racks with an associated awning and rear stairwell ac…
P/2024/2185
2024 Refused
299-303 CHISWICK HIGH ROAD, CHISWICK, W4 4HH
Erection of a roof extension across the second floor roof of the main building to provide…
P/2024/0094
2024 Withdrawn
454-458 Chiswick High Road, Chiswick, London, W4 5TT
Installation of cycle racks, awning, and cycle ramps at the rear of the property. Install…
P/2024/1798
2024 Refused
303 CHISWICK HIGH ROAD, CHISWICK, LONDON, W4 4HH
Retrospective permission for the installation of five external air conditioning units on…
P/2024/0280
2023 Refused
462A-464A CHISWICK HIGH ROAD, CHISWICK, W4 5TT
Erection of a second floor rear outrigger and a mansard roof extensions to allow one addi…
P/2023/3364
2023 Refused
462A-464A CHISWICK HIGH ROAD, CHISWICK, W4 5TT
Erection of second floor rear outrigger and a mansard roof extensions to allow two additi…
P/2023/3363
2023 Approved
299 CHISWICK HIGH ROAD, CHISWICK, W4 4HH
External alterations to shopfront, including varnished timber frame windows and door with…
P/2023/3251
2016 Approved
305- 307 CHISWICK HIGH ROAD CHISWICK LONDON W4 4HH
Works to Sycamore tree (5 Day tree)
P/2016/2202
2016 Refused
444 CHISWICK HIGH ROAD CHISWICK LONDON W4 5TT
Erection of an additional storey to create an additional self contained residential flat
P/2016/0840
2016 Withdrawn
OUTSIDE 316 CHISWICK HIGH ROAD CHISWICK LONDON W4 4HH
Double-sided freestanding forum structure, featuring 2 x Digital 84" screen positioned ba…
P/2016/1367
2016 Approved
GROUND FLOOR RESTAURANT 472 CHISWICK HIGH ROAD CHISWICK LONDON W4 5TT
Erection of a single storey rear extension to the restaurant
P/2016/0412
2016 Approved
CHURCH VIEW HOUSE SUTTON LANE NORTH CHISWICK LONDON W4 4HD
Raising the ridge and roof level of the original rear projection with the addition of fou…
P/2016/0328
Hounslow
Planning Authority Score
2.1/10
Poor
#268 of 296 councils
Relevant to this application:
Other decisions

Hounslow is slower than most councils at deciding householder applications, ranking #203 out of 296. 47% of applications have the time limit extended, above the 41% national average. Hounslow is also one of the strictest councils - it refuses more householder applications than almost any other, with only 75% approved vs 90% nationally.

One of the strictest councils
only 75% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Hounslow decision statistics
Based on MHCLG data, the year to March 2026
71%
Overall approval rate
Below avg (87%) #294 of 296
75%
Householder approved
Below avg (90%) #293 of 296
56%
Decided in 8 weeks
Below avg (63%) #203 of 296
47%
Extended time limit
Above avg (41%) #208 of 296
38%
Minor dwellings approved
82 decided (1-9 homes)
93%
Major dwellings approved
14 decided (10+ homes)
29%
Change of use approved
72 decided
1,191
Total decisions
340 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.