Crown Reach 145 Grosvenor Road London SW1V 3JY Data via plota.co.uk

26/05716/ADV - Advert Application (ADV) Pending

Proposal

Display of two non illuminated freestanding monolith sign (totem sign) measuring 0.8m X 2.5m Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
20 Aug 2026
Decision
Expected by 15 Oct 2026

As of 4 Sept 2026, the council is no longer showing this application on their planning portal. It may have been withdrawn or re-listed under a different reference. We've stopped checking it for updates.

Site constraints 8

Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Article 4 direction
Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 3.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Conservation area 30 m away: Pimlico; Inside the City of Westminster built-up area; Priority habitat 30 m away: No main habitat but additional habitats present.
Not affected
Not green belt · No listed building at the site · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advert Application (ADV)
Postcode
SW1V 3JY
Received
20 Aug 2026
Validated
20 Aug 2026
Ward
Pimlico South
Case officer
Show
Target decision
15 Oct 2026
Applicant
Show
Agent
D&G Block Management

Decision outlook

Day 25 of the 56-day target. Westminster usually decides signs and adverts by day 36.

Day 2531 days to the 56-day target
76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 27 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15167454
Env. assessment
No
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026