Hotel Bryanston Street London W1H 7EH Data via plota.co.uk

25/04571/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of three Digital TV screens recessed behind shopfront glazing each measuring 1.44m x 0.78m. (Linked with 25/04570/FULL) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
3 Jul 2025
✓
Approved
21 Aug 2025

Approved on 21 Aug 2025 · Delegated Decision · Last checked 20 Oct 2026

Documents 11

Decision & officer reports 2

PDF NOT REQ'D-ADVERT CONSENT [PE] Decision Notice · 21 Aug 2025 View ↗ PDF DELEGATED REPORT Report · 21 Aug 2025 View ↗

Statements & assessments 1

PDF MARBLEARCH-DESIGN STATEMENT-NEW TV SCREENS AT ENTRANCE 30-6-25 Design and Access Statement · 3 Jul 2025 View ↗

Plans & drawings 5

PDF 3437_021_PHOTOMONTAGE_AS PROPOSED Drawing · 3 Jul 2025 View ↗ PDF LOCATION PLAN Location Plan · 3 Jul 2025 View ↗ PDF 3437_005_ELEVATIONS_AS EXISTING Drawing · 3 Jul 2025 View ↗ PDF 3437_010_ELEVATIONS_AS PROPOSED Drawing · 3 Jul 2025 View ↗ PDF 3437_020_DETAILED ELEVATIONS_AS EXISTING AND AS PROPOSED Drawing · 3 Jul 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 3 Jul 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 17 Jul 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 7 Jul 2025 View ↗

All documents on the council site ↗

Associated applications 2

Site constraints 13

Portman Estate conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.9
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
17 listed buildings within 150 m; Registered park or garden 146 m away: Portman Square and Manchester Square; National infrastructure project 62 m away: London Strategic Heat Main Project, at pre-application; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Heritage at risk 99 m away: Church of the Annunciation, Bryanston Street, Marble Arch.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area28 m² (301 sq ft)
Energy ratingD (asset rating 89)
UseA1/A2 Retail and Financial/Professional services
HeatingAir Conditioning

From the energy performance certificate lodged in January 2016, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

2 Sept 2026Pending

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1H 7EH
Received
3 Jul 2025
Validated
3 Jul 2025
Ward
West End
Case officer
Show
Target decision
28 Aug 2025
Decision
Not required
Decision date
21 Aug 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Unwin Jones Partnership

How this decision compares

Decided in 49 days from validation, 7 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 20 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14144243
Planning Portal ref
PP-14144243
Env. assessment
No

Historical activity at this location

35 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Installation of one AHU extract unit located in the centre east of the building at roof l…
25/05140/FULL
2025 Approved
Alterations to existing decorative metalwork to the glazed panels and the change of red c…
25/04570/FULL
2025 Approved
Installation of plant at roof level.
25/02916/FULL
2025 Approved
Display of an internally illuminated (letters only) fascia sign on the front face of the…
25/02912/ADV
2025
Display of an internally illuminated fascia sign on the front face the existing entrance…
25/02636/ADV
2023
Display of an internally illuminated fascia sign in four sections measuring 50cm x 351cm…
23/07795/ADV
2022 Approved
Display of 2 internally illuminated Thistle Hotel curved fascia signs on the Portman Stre…
22/00962/ADV
2022 Approved
Display of 3 internally illuminated fascia signs on the front face measuring 24.80m x 0.6…
22/00961/ADV
2020 Approved
Display of two internally illuminated three dimensional lettered signs at second floor le…
20/07188/ADV
2020 Approved
Display of three internally illuminated fascia signs measuring 0.6m x 24.8m, 0.6m x 2.1m…
20/07183/ADV
Within ~100m

Nearby activity

2025
4 Bryanston Street London W1H 7BY
Installation of replacement plant equipment. (Linked to 25/07843/FULL)
25/07844/LBC
2025
4 Bryanston Street London W1H 7BY
Installation of replacement plant equipment. (Linked to 25/07844/LBC)
25/07843/FULL
2025 Approved
16 Bryanston Street London W1H 7EF
Flexible use of part lower ground, ground and first floors as retail, gymnasium, office…
25/05733/FULL
2025 Approved
4 Bryanston Street London W1H 7BY
Installation of a replacement high level extract duct to run from rear ground floor level…
25/04004/FULL
2025 Approved
4 Bryanston Street London W1H 7BY
Installation of a replacement high level extract duct to run from rear ground floor level…
25/04005/LBC
2025 Approved
4 Bryanston Street London W1H 7BY
Alterations to the street-facing elevations. (Linked with 25/04006/FULL)
25/04007/LBC
2025 Approved
4 Bryanston Street London W1H 7BY
Alterations to the street-facing elevations. (Linked with 25/04007/LBC)
25/04006/FULL
2025 Refused
4 Bryanston Street London W1H 7BY
Insertion of new windows at ground floor on the Seymour Street elevation. (Linked with 25…
25/04009/LBC
2025 Refused
4 Bryanston Street London W1H 7BY
Insertion of new windows at ground floor on the Seymour Street elevation. (Linked with 25…
25/04008/FULL
2025 Approved
4 Bryanston Street London W1H 7BY
Internal alterations at ground floor level in the restaurant accommodation.
25/04010/LBC
2025
City Of Quebec 12 Old Quebec Street London W1H 7AF
Display of externally illuminated fascia and hanging signs measuring 3.65m x 0.32m & 0.70…
25/03428/ADV
2025
538 - 540 Oxford Street London W1C 1LS
Display of two internally illuminated fascia sings each measuring 3.25m x 0.70m; an inter…
25/03333/ADV
2025
538 - 540 Oxford Street London W1C 1LS
Replacement shopfront, installation of two grilles and kitchen recycling extract. (Linked…
25/03332/FULL
2025
55 - 59 Oxford Street London W1R 1RD
Upgrade to existing base station installation on rooftop, removal and replacement of 3 an…
25/02493/FULL
2024
499 - 517 Oxford Street London W1C 2QQ
Display of internally illuminated fascia signs (x8) measuring 3.36m X 0.48m, 0.6m X 4.197…
24/08011/ADV
2024 Approved
499 - 517 Oxford Street London W1C 2QQ
Display of a non-illuminated fascia sign measuring 70cm x 410cm for a temporary period fr…
24/06066/ADV
2024
499 - 517 Oxford Street London W1C 2QQ
Display of six internally illuminated fascia signs measuring 336cm x 48cm; two internally…
24/05354/ADV
2024
11 - 17 Seymour Street London W1H 7JW
Internal refurbishment of the existing restaurant comprising enlargement of the rear terr…
24/04553/LBC
2024 Approved
Portman House 2 Portman Street London W1H 6DU
Removal of existing glazed entrance screen, revolving door and pass doors; replacement gl…
24/02104/FULL
2024 Approved
518 - 520 Oxford Street London W1C 1NX
Installation of air exhaust louvre to ground floor Portman Street elevation.
24/01436/FULL
2016 Approved
499 - 517 Oxford Street London W1C 2QQ
Temporary display of externally illuminated PVC Christmas garland at shopfront windows ov…
16/10501/ADV
2016 Approved
City Of Quebec 12 Old Quebec Street London W1H 7AF
Use of the public highway measuring 7.6m x 3.3m for the placing of 8 tables, 32 chairs, 1…
16/07342/TCH
2016 Approved
522 Oxford Street London W1C 1LL
Display of an internally illuminated (letters only) fascia sign measuring 0.80m x 5.45m a…
16/07329/ADV
2016 Approved
City Of Quebec 12 Old Quebec Street London W1H 7AF
Use of the public highway for the placing of 158 outdoor seats, 40 tables, 26 canvas barr…
16/03443/TCH
2016 Approved
Basement And Ground Floor 526-528 Oxford Street London W1C 1LW
Display of internally illuminated lettering fascia sign measuring 8.4m x 0.8m and interna…
16/05054/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.