38 Maddox Street London W1S 1PY Data via plota.co.uk

25/06924/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of externally illuminated hanging sign measuring 0.9m X 1.35m, externally illuminated fascia sign measuring 3.5m X 0.3m, internally illuminated fascia sign measuring 0.377m X 0.5m, non illuminated fascia sign measuring 1.275m X 0.63m, 0.4m X 1.1m and 0.4m X 1.3m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
26 Sept 2025
✓
Approved
13 Oct 2025

Approved on 13 Oct 2025 · Delegated Decision · Last checked 19 Oct 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 13 Oct 2025 View ↗ PDF DELEGATED REPORT Report · 13 Oct 2025 View ↗

Plans & drawings 2

PDF EXISTING AND PROPOSED DRAWINGS Drawing · 26 Sept 2025 View ↗ PDF OS MAP Drawing · 26 Sept 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 26 Sept 2025 View ↗ PDF FEECALCULATION Background Papers · 26 Sept 2025 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 10 Oct 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 1 Oct 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 26 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 10

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
37 listed buildings within 150 m
Nearest: Church of St George, Vestry and Obelisks, Grade I, 14 m away · 1 Grade I, 2 Grade II*, 34 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 37 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1120 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 2

Last sold for £4,235,000 in February 2019. Other property, freehold.

22 February 2019£4,235,000Recorded as a transfer outside a standard sale
1 May 2017£3,461,439Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1S 1PY
Received
26 Sept 2025
Validated
26 Sept 2025
Ward
West End
Case officer
Show
Target decision
21 Nov 2025
Decision
Application Permitted
Decision date
13 Oct 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Ashleigh Signs
Freehold owner
Show

How this decision compares

Decided in 17 days from validation, 25 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 19 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14362346
Planning Portal ref
PP-14362346
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

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2025
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Display of illuminated hanging decorations measuring 2.5m x 11m suspended by catenary wir…
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2024 Approved
Basement And Ground Floor 14 - 15 Conduit Street London W1S 2XJ
Display of non-illuminated vinyl sheets measuring 3.2m X 0.72m, 3.2m X 0.72m, 3.2m X 0.72…
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2024
14 St George Street London W1S 1FE
Widening of existing entranceway, removal of bronze plaques, alterations to fanlight, alt…
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Internal refurbishment at ground and second floor levels, common parts and end of journey…
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Excavation of a new partial basement level 2 to provide space for water tanks and plant e…
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2024
28 - 29 St George Street London W1S 2FD
Variation of condition 1 of planning permission dated 27th March 2024 (RN:23/07891/FULL)…
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18A Maddox Street London W1S 1PH
Installation of external terrace heaters to shopfront
24/04576/FULL
2024
56 - 60 Conduit Street London W1S 2YZ
Part demolition of existing buildings including: first floor to 11 New Burlington Place t…
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2024 Approved
Basement And Ground Floor 11 - 12 Hanover Street London W1S 1YF
Installation of three uplighters to shopfront
24/02909/FULL
2024
25 Hanover Square London W1S 1JF
Variation of Conditions 1 and 5 of planning permission dated 02 November 2022 (RN: 21/085…
24/03153/FULL
2021 Approved
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Display of internally illuminated festoon string lighting measuring 2.7m X 0.55m around t…
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Removal of rear steel staircase and installation of Juliet balconies. Replacement of slat…
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2021 Approved
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Removal of rear steel staircase and installation of Juliet balconies. Replacement of slat…
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33 Maddox Street London W1S 2PB
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Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.