4 Soho Place London W1D 3BG Data via plota.co.uk

25/07397/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of one internally illuminated projecting sign measuring 0.7m x 0.595m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
13 Oct 2025
✓
Approved
17 Jun 2026

Approved on 17 Jun 2026 · Delegated Decision · Last checked 15 Oct 2026

Documents 10

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 17 Jun 2026 View ↗ PDF DELEGATED REPORT Report · 17 Jun 2026 View ↗

Plans & drawings 3

PDF LOCATIONPLAN Location Plan · 13 Oct 2025 View ↗ PDF EXISTING SHOPFRONT Drawing · 13 Oct 2025 View ↗ PDF PROPOSED SHOPFRONT WITH FEATURE LED DIGITAL DISPLAYS AND SIGNAGES Drawing · 13 Oct 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 13 Oct 2025 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 19 Feb 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 15 Oct 2025 View ↗ PDF SITELOCATION Background Papers · 13 Oct 2025 View ↗ PDF SITE PHOTOS Photo · 13 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 12

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Agricultural land, grade 3a
Best and most versatile land (grades 1, 2 and 3a). Source: the Predictive Agricultural Land Classification Map (Defra and Natural England, 2025; the Welsh Government's Predictive ALC Map 2 in Wales), a model rather than a site survey. A site survey can differ.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
42 listed buildings within 150 m
Nearest: Roman Catholic Church of St Patricks, Grade II*, 19 m away · 2 Grade I, 6 Grade II*, 34 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 42 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 834 m away: Thames Tideway Tunnel
The site is 834 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 320 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Heritage at risk 97 m away: 26, Denmark Street.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 4

Last sold for £15,258,074 in August 2022. Other property, leasehold.

3 August 2022£15,258,074Recorded as a transfer outside a standard sale. One of 2 sales recorded that day
3 August 2022£1,009,525Recorded as a transfer outside a standard sale. One of 2 sales recorded that day
5 July 2022£4,778,334Recorded as a transfer outside a standard sale
21 March 2022£68,000,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 3BG
Received
13 Oct 2025
Validated
13 Oct 2025
Ward
West End
Case officer
Show
Target decision
8 Dec 2025
Decision
Application Permitted
Decision date
17 Jun 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Gordon Young Architects
Leaseholder
Show

How this decision compares

Decided in 247 days from validation, 205 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 15 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14376646
Planning Portal ref
PP-14376646
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
16 Soho Square London W1D 3QH
Removal of the existing fifth storey and replacement with a two-storey upward extension t…
25/07401/FULL
2025 Refused
4 Oxford Street London W1D 1AL
Display of an externally illuminated scaffold banner advertisement measuring 17m x 4.5m (…
25/04510/ADV
2025 Approved
Bus Stop Outside 22 Oxford Street London W1C 2DZ
Display of double sided internally illuminated sequential content display with automatic…
25/05291/ADV
2025
22 Soho Square London W1D 4NS
Removal and replacement of external cladding panels to the existing roof extension and ex…
25/05339/FULL
2025
The House Of St Barnabas In Soho 1 Greek Street London W1D 4NQ
Repairs to internal walls, ceilings, and floors.
25/03312/LBC
2025
Royal George 133 Charing Cross Road London WC2H 0EA
Display of one internally illuminated facsia sign measuring 0.482m x 6m.
25/02099/ADV
2024 Approved
128 Charing Cross Road London WC2H 0LA
Refurbishment of existing shopfront.
2024/5051/P
2024
1 Oxford Street London W1D 2DH
Display of two internally illuminated projecting signs.
24/09081/ADV
2024
1 Oxford Street London W1D 2DH
Display of internally illuminated hanging sign measuring 0.65m x 0.12m.
24/08783/ADV
2024 Withdrawn
Skanska Development Site Ground Floor Unit 2 St Giles Square London Camden WC2H 8LH
Minor alterations to existing shopfront
2024/4202/P
2024 Approved
Skanska Development Site St Giles Square London Camden WC2H 8LH
Display of 2 x external illuminated fascia sign, 2 x retractable awning, painted letterin…
2024/4387/A
2024 Withdrawn
14 - 15 Manette Street London
Internal and external alterations in connection with use of the building as a restaurant…
24/06977/LBC
2024
14 - 15 Manette Street London
Removal of the existing gates, fire escape stair and plant equipment; installation of new…
24/06976/FULL
2024 Approved
130 Charing Cross Road London WC2H 0LA
Change of use from a hot food takeaway (Sui Generis) to a commercial use (Use Class E)
2024/1496/P
2024
8 - 10 Oxford Street London W1D 1AW
Display of internally illuminated projecting sign measuring 1m X 1m
24/02680/ADV
2024 Withdrawn
134 Charing Cross Road London Camden WC2H 0LA
Fit-out of existing retail unit to create a new take-away bakery unit over ground and bas…
2024/1559/NEW
2022 Approved
BT Street Hub Outside 127-133 Charing Cross Road London WC2H 0EA
Display of 2no. digital 75" LCD display screens, one on each side of a proposed Street Hu…
22/06488/ADV
2024 Approved
1 Oxford Street London W1D 2DH
Display of two internally illuminated (logo / lettering only) fascia signs measuring 139c…
24/00070/ADV
2023 Approved
127-133 Charing Cross Road London WC2H 0EA
Display of advertisements on hoarding measuring a total of 4.35m x 24.14m for a temporary…
23/07963/ADV
2023 Approved
Basement And Ground Floor 27 Oxford Street London W1D 2DP
Alterations to the shopfront.
23/08326/FULL
2019 Approved
St Patrick's R C Church 21A Soho Square London W1D 4NR
Major refurbishment.
19/07029/EEN
2020 Approved
33 Oxford Street London W1D 2DS
Display of an internally illuminated fascia sign measuring 0.6m x 2.8m and an internally…
20/00302/ADV
2019 Approved
The House Of St Barnabas In Soho 1 Greek Street London W1D 4NQ
Courtyard: 2 x London plane (T1): reduce lateral branches overhanging adjacent property b…
19/09068/TCA
2019 Withdrawn
13 Soho Square London W1D 3QF
Fix three-dimensional lightweight props and vinyl stickers to the facade of the building…
19/07661/LBC
2019 Refused
25-27 Oxford Street London W1D 2DP
Display of one externally illuminated screen measuring 6m x 10.5m for a temporary period…
19/07031/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.