17 Bruton Street London W1J 6QB Data via plota.co.uk

25/07740/FULL - Full Planning Permission Application Refused
Admin / procedural

Proposal

Variation of condition 1 and removal of condition 6 of planning permission dated 09 June 2024 (RN: ) for the: Shopfront alterations. Namely, to allow amendments to the approved shopfront and to omit limitations with regards to the fold down timber benches Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
27 Oct 2025
✓
Validated
7 Nov 2025
✓
Consultation
24 Nov 2025
✗
Refused
31 Mar 2026
Appeal
Not lodged

Refused on 31 Mar 2026 · Delegated Decision · Last checked 9 Oct 2026

Documents 16

Decision & officer reports 2

PDF REFUSAL-FULL PP [PE] Decision Notice · 31 Mar 2026 View ↗ PDF DELEGATED REPORT Report · 31 Mar 2026 View ↗

Plans & drawings 2

PDF SECTION 73 COVER LETTER Background Papers · 27 Oct 2025 View ↗ PDF 5314_BRUTON ST_SHOPFRONT WHITE LABEL AS BUILT A1 Drawing · 27 Oct 2025 View ↗

Consultation & comments 2

PDF NEIGHBOUR NOTIFICATION LETTER (21D) Background Papers · 24 Nov 2025 View ↗
PDF Objector’s name hidden Show Objection Comment · 27 Oct 2025 View ↗

Other documents 10

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 24 Nov 2025 View ↗ PDF CNSLT-LA SOCIETY Background Papers · 24 Nov 2025 View ↗ PDF CNSLT-LA SOCIETY Background Papers · 24 Nov 2025 View ↗ PDF CNSLT-LA SOCIETY Background Papers · 24 Nov 2025 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 24 Nov 2025 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 24 Nov 2025 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 24 Nov 2025 View ↗ PDF SITE NOTICE 21 OR 28 DAYS IF T&C APPL. Background Papers · 24 Nov 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 28 Oct 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 28 Oct 2025 View ↗

All documents on the council site ↗

Associated applications 2

  • Part of

    FullApprovedcouncil archive
    • VariationVariation of condition 1 and removal of condition 6 of planning permission dated 09 June 2024…RefusedThis application25/07740/FULL

Site constraints 11

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
41 listed buildings within 150 m
Nearest: 26, Bruton Street W1, Grade II, 29 m away · 2 Grade I, 1 Grade II*, 38 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 41 with distances
Historic England ↗
Registered park or garden 87 m away: Berkeley Square
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Also on the record
National infrastructure project 1072 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Full Planning Permission Application
Postcode
W1J 6QB
Received
27 Oct 2025
Validated
7 Nov 2025
Ward
West End
Case officer
Show
Target decision
2 Jan 2026
Decision
Application Refused
Decision date
31 Mar 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Firstplan
Leaseholder
Show

Public comments

1comment received
1 objecting

6 neighbours consulted · Last counted 9 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14353040
Planning Portal ref
PP-14353040
Comments by
19 Aug 2026
Site or press notice
24 Nov 2025
Env. assessment
No

Historical activity at this location

32 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2023 Refused
Display of a non-illuminated flag and flagpole measuring 1.98m x 2.08cm.
23/08801/ADV
2023 Refused
Installation of new shopfronts and wall lights with external heaters affixed to the fasci…
23/03700/FULL
2023 Approved
Display of an internally illuminated menu board measuring 0.57m x 0.45m. (SPLIT DECISION…
23/03701/ADV
2023 Refused
Display of a non illuminated flag sign measuring 2.08m x 1.05m.
23/03699/ADV
2023 Approved
Installation of rooftop telecommunications equipment including three tripods, twelve ante…
23/02659/FULL
2021 Approved
Installation of new plant equipment and associated plant screen enclosures; installation…
21/07522/FULL
2019 Approved
Replacement of glazing and spandrel panels at first floor level to 17 Bruton Street facad…
19/02225/FULL
Within ~100m

Nearby activity

2025
34 Bruton Place London W1J 6NR
Alterations to shopfront including installation of timber panelling to stall-riser and lo…
25/08335/FULL
2025 Refused
First Floor 26 Bruton Street London W1J 6QL
Erection of flagpole to front facade of first floor. (Linked with 25/05235/LBC)
25/05234/FULL
2025
31 Bruton Street London W1J 6HH
Display of one internally illuminated fascia sign measuring 0.29m x 0.83m and one non ill…
25/07747/ADV
2025 Approved
160 - 162 New Bond Street London W1S 2UE
Display of temporary Christmas decorations in the form of a topiary landscape with variou…
25/07452/ADV
2025
Statue Of The Allies New Bond Street London
Temporary removal, secure storage and reinstatement of Churchill and Roosevelt Statue, be…
25/07043/FULL
2025 Approved
Open Space Berkeley Square London W1J 6EB
Use of the south east quadrant of Berkeley Square Gardens for the temporary display of sc…
25/05296/COFUL
2025
21 Bruton Place London W1J 6QR
Display of one Internally illuminated project sign meauring 0.3m x 0.3m. Linked with 25/0…
25/06942/ADV
2025
21 Bruton Place London W1J 6QR
Alterations to shopfront including Victorian-style awnings and signage along Bruton Place…
25/06941/FULL
2025 Approved
34 Bruton Place London W1J 6NR
Use of the ground floor as a bar and restaurant (Sui Generis).
25/04874/FULL
2025 Approved
160 - 162 New Bond Street London W1S 2UE
Display of temporary Christmas Decorations in the form of a Topiary Landscape with variou…
25/05584/ADV
2025
First Floor 26 Bruton Street London W1J 6QL
Erection of flagpole to front facade of first floor. (Linked with 25/05234/FULL)
25/05235/LBC
2025
18 Bourdon Street London W1K 3PJ
Installation of one ceramic commemorative blue plaque recessed into the brickwork fabric…
25/03611/LBC
2025 Approved
Fourth Floor 25 Bruton Street London W1J 6QH
Installation of demountable internal partitions to create meeting room and lighting fitti…
25/03032/LBC
2025
34 Bruton Place London W1J 6NR
Use of the ground floor as a bar and restaurant (Sui Generis).
25/03315/FULL
2025
22 Berkeley Square London W1J 6EH
Display of two internally illuminated fascia signs measuring 0.858m x 5.457m and 0.858m x…
25/02533/ADV
2025
34 - 36 Bruton Street London W1J 6QX
Display of a flag above the entrance door (retrospective).
25/01106/ADV
2025
Berkeley Square London W1J 6DB
Placing a sculpture adjacent to the current sculpture.
25/00825/FULL
2025
Crowndean House 26 Bruton Lane London W1J 6JH
Installation of replacement windows at first to third floor level on the Bruton Lane elev…
25/00767/FULL
2025
153 New Bond Street London W1S 2TY
Display of non illuminated hoarding measuring 18.16m X 4.367m for a temporary period.
25/00354/ADV
2024 Refused
24 Bruton Street London W1J 6QQ
Erection of 2 x flag poles and flags to the front facade. [RETROSPECTIVE APPLICATION]
24/06980/LBC
2022 Approved
20-22 Berkeley Square London W1J 6EQ
Installation of double glazed windows on the Berkeley Square, Bruton Street and Bruton Pl…
22/03091/FULL
2022 Approved
First Floor To Second Floor 19 Bruton Place London W1J 6LZ
Installation of a new air conditioning unit to the rear of the existing building at basem…
22/03094/FULL
2022 Approved
15 Bruton Place London W1J 6LU
Removal of 6 air conditioning units and replacement with two air conditioning units in th…
22/02675/FULL
2022
160 - 162 New Bond Street London W1S 2UE
Use of fourth floor of 160 New Bond Street as office use. (Use Class E)
22/04081/FULL
2022 Refused
15 Bruton Place London W1J 6LU
Alterations to shop front, including (15 Bruton Place), removal of the existing brickwork…
22/02528/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Householder decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.