13 Artillery Row SW1P 1RH Data via plota.co.uk

25/07197/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of one internally illuminated fascia sign measuring 0.885m x 6.2m and one internally illuminated projecting sign measuring 0.6m x 0.6m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
6 Oct 2025
✓
Validated
14 Nov 2025
✓
Approved
26 Mar 2026

Approved on 26 Mar 2026 · Delegated Decision · Last checked 9 Oct 2026

Documents 11

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 26 Mar 2026 View ↗ PDF DELEGATED REPORT Report · 26 Mar 2026 View ↗

Plans & drawings 3

PDF EXISTING AND PROPOSED Drawing · 17 Feb 2026 View ↗ PDF LOCATIONPLAN Location Plan · 6 Oct 2025 View ↗ PDF EXISTING AND PROPOSED DRAWINGS Superseded document · 6 Oct 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 6 Oct 2025 View ↗

Other documents 5

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 24 Feb 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 28 Oct 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 9 Oct 2025 View ↗ PDF SITELOCATION Background Papers · 6 Oct 2025 View ↗ PDF COVERING LETTER Background Papers · 6 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 11

Grade II listed: Artillery House
List entry 1066499 · The pin is inside its outline · 5 more listed buildings within 150 m (1 Grade II*, 4 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 5 with distances
Historic England ↗
Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Broadway And Christchurch Gardens conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.8
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Victoria Street
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 464 m away: Thames Tideway Tunnel
The site is 464 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 430 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area566 m² (6,092 sq ft)
Energy ratingD (asset rating 87)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in November 2022, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1P 1RH
Received
6 Oct 2025
Validated
14 Nov 2025
Ward
St James's
Case officer
Show
Target decision
9 Jan 2026
Decision
Application Permitted
Decision date
26 Mar 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Zillwoods ltd

How this decision compares

Decided in 132 days from validation, 90 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 9 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14386619
Planning Portal ref
PP-14386619
Env. assessment
No

Historical activity at this location

30 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Installation of signage to shopfront. (Linked with 25/07197/ADV)
25/08343/LBC
2025 Approved
Painting of existing shopfront window frame and fascia board to Black Blue (RAL 5004).
25/05685/LBC
2025 Approved
Alterations to shopfront.
25/02366/LBC
2024
Internal reconfiguration of the basement and ground floor including demolition and reloca…
24/07615/LBC
2024 Refused
Internal reconfiguration of the ground floor to remove internal walls between Nos. 11 and…
24/02592/LBC
Within ~100m

Nearby activity

2025 Refused
11 - 11A Artillery Row SW1P 1RH
Alterations to shop front including enlargement of entrance door, lower threshold and inc…
25/05963/LBC
2025 Refused
11 - 11A Artillery Row SW1P 1RH
Alterations to shop front including enlargement of entrance door, lower threshold and inc…
25/05962/FULL
2025 Approved
14 Strutton Ground London SW1P 2HP
Alterations to shop front
25/05633/FULL
2025 Approved
8 Strutton Ground London SW1P 2HP
Replacement shopfront including shutter and entrance door.
25/04146/FULL
2025
Flat 2 14A Strutton Ground London SW1P 2HP
Addition of 2 x rear balconies at third and second floor level and replacement of 2 x exi…
25/02463/FULL
2025
Flat 2 14A Strutton Ground London SW1P 2HP
Addition of at third floor rear balcony and second floor rear Juliette balcony and replac…
25/02462/FULL
2025 Approved
10 Greycoat Place London SW1P 1SB
Display of six non illuminated projecting signs each measuring 0.46m x 0.46m.
25/01914/ADV
2025
Basement And Ground Floor 14 Strutton Ground London SW1P 2HP
Demolition of the pre-existing extension with canopy, installation of replacement roof co…
25/01791/FULL
2025
5 Howick Place London SW1P 1WG
Mixed-use of basement level as flexible B8 storage space and/or car parking (Sui Generis)…
25/01559/FULL
2025
11 - 11A Artillery Row SW1P 1RH
Internal alterations to ground and basement floors.
25/01168/LBC
2025
10 Greycoat Place London SW1P 1SB
Use of unit on the ground floor at 10 Greycoat Place for Class E(a) or Class E(b) or Clas…
25/01121/FULL
2024
Flat 2 14A Strutton Ground London SW1P 2HP
Erection of rear balconies to existing second and third floor flats, including minor alte…
24/09070/FULL
2024
10 Greycoat Place London SW1P 1SB
Use of unit at part basement and part ground floor at 10 Greycoat Place for Class E(c)(i)…
24/08029/FULL
2024
Development Site At 101 To 105 Victoria Street London
Display of an LED signboard measuring 52cm x 200cm for a temporary period from 03 July 20…
24/05143/ADV
2024
10 Greycoat Place London SW1P 1SB
Use of part of the seventh floor roof as a terrace and associated works.
24/05132/FULL
2024
28 Westminster Palace Gardens Artillery Row SW1P 1RR
Internal layout alteration.
24/03435/LBC
2024
8 Strutton Ground London SW1P 2HP
Variation of condition 1 of planning permission dated 29th July 2022 (21/08218/FULL) for…
24/03323/FULL
2024 Approved
33 Westminster Palace Gardens Artillery Row London SW1P 1RR
Internal alterations including the removal and addition of partitions between the kitchen…
24/01866/LBC
2024 Approved
75A Victoria Street London SW1H 0HW
Installation of an ATM in the shopfront glazing.
24/01104/FULL
2024 Approved
75A Victoria Street London SW1H 0HW
Display an internally illuminated ATM Fascia sign measuring 0.19m x 0.54m and non-illumin…
24/01105/ADV
2018 Approved
22 Strutton Ground London SW1P 2HR
Creation of an additional two bedroom flat through the reorganization of the existing upp…
18/03239/FULL
2018 Withdrawn
1 Artillery Row London SW1P 1RL
Repainting of existing shopfront. (Linked with 18/03903/LBC)
18/03900/FULL
2018 Approved
11-19 Artillery House Artillery Row London SW1P 1RH
Alteration of internal office entrance doors.
18/02547/LBC
2018 Approved
1 Artillery Row London SW1P 1RL
Minor internal alterations to accommodate a new hairdresser to occupy the basement and gr…
18/01737/LBC
2018 Refused
Payphone Site Outside 54 Victoria Street London SW1P 4ZT
Installation of a telephone kiosk on the pavement.
18/00914/TELCOM
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.