38 Stratton Street London W1J 8LT Data via plota.co.uk

25/04788/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of internally illuminated (letters only) signage to the 3 canopies at the entrances to the hotel measuring 0.3m x 3.06m, 0.2m x 2.05m, 0.17m x 0.53m and 0.17m x 1.46m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
11 Jul 2025
✓
Validated
5 Aug 2025
✓
Approved
15 Sept 2025

Approved on 15 Sept 2025 · Delegated Decision · Last checked 31 Oct 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 18 Sept 2025 View ↗ PDF DELEGATED REPORT Report · 18 Sept 2025 View ↗

Plans & drawings 4

PDF SITE PLAN Drawing · 5 Aug 2025 View ↗ PDF PROPOSED GROUND FLOOR PLAN Drawing · 11 Jul 2025 View ↗ PDF EXISTING AND PROPOSED ELEVATIONS Drawing · 11 Jul 2025 View ↗ PDF PROPOSED GROUND FLOOR BLOCK PLAN Drawing · 11 Jul 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 11 Jul 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 12 Sept 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 16 Jul 2025 View ↗

All documents on the council site ↗

Site constraints 12

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
27 listed buildings within 150 m
Nearest: 15, Stratton Street W1, Grade II, 48 m away · 1 Grade I, 2 Grade II*, 24 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 27 with distances
Historic England ↗
National infrastructure project 918 m away: Thames Tideway Tunnel
The site is 918 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 720 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Registered park or garden 149 m away: Green Park; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1J 8LT
Received
11 Jul 2025
Validated
5 Aug 2025
Ward
West End
Case officer
Show
Target decision
30 Sept 2025
Decision
Application Permitted
Decision date
15 Sept 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Edwardian Hotels London

How this decision compares

Decided in 41 days from validation, about the council's usual 42 days. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 31 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14170462
Planning Portal ref
PP-14170462
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
13 Berkeley Street London W1J 8DU
Fit out of internal office areas to existing 4th, 5th and 6th floors including Strip out…
25/06530/LBC
2025
50 Charles Street London W1J 5EP
REAR GARDEN T1 London plane (Platanus ? hispanica) Crown reduce by approximately 2m back…
25/02899/TPO
2024
Lansdowne House 57 Berkeley Square London W1J 6ER
Variation of conditions 1 and 5 of Planning Permission dated 15 October 2021 (RN: 20/0442…
24/06335/FULL
2024
Mayfair Inter-Continental Hotel 28 - 39 Berkeley Street London W1J 8LT
Display of six internally illuminated fascia; one measuring 9.2m x 0.7m, 0.3m x 3.148m, t…
24/06074/ADV
2024 Approved
20 Berkeley Street London W1J 8EE
An internally illuminated fascia sign measuring 45cm x 150cm. [Split with 24/01210/ADV]
24/00654/ADV
2024 Refused
20 Berkeley Street London W1J 8EE
Display of a flag and flagpole measuring 150cm x 90cm. [Split with 24/00654/ADV]
24/01210/ADV
2023 Approved
1 Berkeley Square London W1J 6EA
Alterations to front doors of number 1 and 2 Berkeley Square including repainting and rep…
23/08086/LBC
2022 Approved
15 Berkeley Street London
Alterations and extensions to the existing sixth and seventh floors and creation of new 8…
22/08666/FULL
2023 Approved
50 Charles Street London W1J 5EP
Replacement of 3 no. windows to front mansard dormers. (Linked to 23/02971/LBC)
23/02970/FULL
2023 Approved
50 Charles Street London W1J 5EP
Replacement of 3 no. windows to front mansard dormers.(Linked to 23/02970/FULL)
23/02971/LBC
2023 Approved
Second Floor 13 Berkeley Street London W1J 8DU
Internal alterations to office fit out at second, third and sixth floor level including l…
23/01760/LBC
2023 Approved
9 Fitzmaurice Place London W1J 5JD
Repairs and renovation including, brickwork repairs, re-roofing of flat roofs, repairs to…
23/00804/FULL
2023 Approved
4-5 Lansdowne Row London W1J 6DS
Use of the public highway for the placing of eight tables and 16 chairs in an area measur…
23/00327/TCH
2023 Approved
20 Berkeley Street London W1J 8EE
Display of two internally illuminated menu boxes measuring 49cm x 36cm.
23/00874/ADV
2022 Approved
10 Stratton Street London W1J 8LG
Temporary replacement of two windows with a louvre and installation of external condenser…
22/07836/FULL
2022 Approved
61 Curzon Street London W1J 8PD
Installation of a new louvre above the entrance door and new entrance handle.
22/07374/FULL
2022 Refused
51 - 52 Charles Street London W1J 5EW
Display of a non-illuminated fascia sign measuring 0.45m x 0.5m and two non-illuminated s…
22/08396/ADV
2022 Withdrawn
51 - 52 Charles Street London W1J 5EW
Installation of two flagpoles. (Linked with RN: 22/08396/ADV)
22/08395/FULL
2022 Approved
61 Curzon Street London W1J 8PD
Display of an externally illuminated fascia sign measuring 0.37m x 1.34m and an externall…
22/07375/ADV
2022 Approved
25 Lansdowne Row London W1J 8QN
Continued use of an area of the public highway, measuring 4.20m x 1.6m, for the placing o…
22/06095/TCH
2020 Approved
1 Curzon Street London W1J 5HD
Display of externally illuminated laser cut fascia sign measuring 0.25m x 2.22m, display…
20/00401/ADV
2019 Approved
14 Berkeley Street London W1J 8DX
Installation of new shopfront.
19/09477/FULL
2019 Approved
16 Berkeley Street London W1J 8DZ
Replacement of shopfront and extend existing matting.
19/09375/FULL
2019 Approved
20 Berkeley Street London W1J 8EE
Variation of Condition 1 of planning permission dated 18 September 2017 (RN 17/06242/FULL…
19/08031/FULL
2019 Approved
18 Lansdowne Row London W1J 8QF
Use of the public highway for the placing of four tables, eight chairs and two barriers…
19/07986/TCH
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings