295-297 Brompton Road, London, SW3 2DY Data via plota.co.uk

CA/25/03250 - Advertisement consent Approved

Proposal

Installation of externally illuminated fascia and projecting sign, and 3No. vinyl signs onto interior glass. Installation of black awning with white lettering. (Part Retrospective Application) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
8 Jul 2025
✓
Approved
6 Aug 2025

Approved on 6 Aug 2025 · Last checked 24 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 9

2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Brompton Cross
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
16 listed buildings within 150 m of the postcode pin
Nearest: 26 and 27, 28-30, Egerton Crescent Sw3, Grade II, about 44 m from the postcode pin · 1 Grade II*, 15 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 16 with distances
Historic England ↗
Conservation area about 17 m away: Thurloe/Smith's Charity
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
National infrastructure project about 976 m away: Thames Tideway Tunnel
The site is about 976 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 179 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Tree preservation order about 17 m away; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £225,000 in January 2018. Other property, leasehold.

31 January 2018£225,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW3 2DY
Received
8 Jul 2025
Validated
8 Jul 2025
Ward
Brompton and Hans Town
Case officer
Show
Target decision
2 Sept 2025
Decision
Granted
Decision date
6 Aug 2025
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 29 days from validation, 40 days faster than Kensington and Chelsea's median of 69 for advertisement consent. Approved, as 90% of advertisement consent here are.

41%decided within 8 weeks
90%approved
225decided in the last year

Plota live figures for advertisement consent decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
30 Jul 2025

Historical activity at this location

30 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Installation of externally illuminated fascia and projecting sign, and 3No. vinyl signs o…
PP/25/02299
2025 Withdrawn
Installation of non-illuminated bus stop sign, non-illuminated fascia sign, and vinyl wit…
CA/25/01721
2024 Approved
Confirmation that the proposed use of lower ground and ground floor as a restaurant (Use…
CL/24/01876
2020 Approved
Confirmation that the proposed use of lower ground and ground floor as a restaurant (Use…
CL/20/06483
2020 Approved
Alterations to shop front, replacement and upgrading of a/c condensers serving lower grou…
PP/20/06480
Within ~100m

Nearby activity

2025 Approved
171-175 Draycott Avenue, London, SW3 3AJ
Construction of extension to existing basement, alterations to shop frontage and construc…
PP/25/01057
2025 Approved
117 Walton Street, London, SW3 2HP
Installation of 3no air-conditioning units on roof
PP/25/04955
2025 Approved
29 Egerton Crescent, London, SW3 2EB
Prune 1x London Plane (Platanus x hispanica), 1x Lime (Tilia cordata) and 1x Portugal Lau…
ARB/25/05870
2025 Approved
117 Walton Street, London, SW3 2HP
Repainting of shopfront, installation of non-illuminated fascia signage, installation of…
CA/25/04974
2025 Approved
117 Walton Street, London, SW3 2HP
Repainting of shopfront, installation of non-illuminated fascia signage, installation of…
PP/25/04973
2025 Approved
305 Brompton Road, London, SW3 2DY
Verification Order required to confirm the numbering and description of the commercial an…
SNN/25/05628
2025 Approved
113 Walton Street, London, SW3 2HP
Alterations to ground floor shop front. Installation of 1no. internally illuminated fasci…
PP/25/03454
2025 Approved
8 Crescent Place, London, SW3 2EA
Amalgamation of works approved under planning permissions PP/24/05889, PP/24/08563 and PP…
PP/25/02821
2025 Approved
113 Walton Street, London, SW3 2HP
Alterations to ground floor shop front. Installation of 1no. internally illuminated fasci…
CA/25/03455
2025
Elden House, 90 Sloane Avenue, London, SW3 3EA
Construction of additional set back roof storey to provide two new 3-bedroom apartments…
PP/25/03639
2025 Approved
11 Crescent Place, London, SW3 2EA
Erection of ground and first-floor side extension, ground-floor rear extension with pitch…
PP/25/02253
2025 Approved
110-112 Draycott Avenue, London, SW3 3AE
Installation of replacement awnings and external heaters; addition of 2no. gold-colour le…
CA/25/00599
2025 Approved
110-112 Draycott Avenue, London, SW3 3AE
Installation of replacement awnings and external heaters; addition of 2no. gold-colour le…
PP/25/00598
2024 Approved
289 Brompton Road, London, SW3 2DY
Alterations to shopfront and stall riser; installation of new glazed door, awning, and il…
PP/24/08196
2025 Approved
289 Brompton Road, London, SW3 2DY
Installation of 1no internally illuminated protecting sign
CA/25/00617
2025 Approved
260-262 Brompton Road, London, SW3 2AS
Installation of 2no. externally illuminated brand logo above main entrance and folding do…
CA/25/00751
2024 Approved
Basement and Ground Floor, 165 Draycott Avenue and roof of 76-86 Sloane Avenue LONDON, SW3 3AJ
Replacement of shopfront and installation of new kitchen extraction equipment
PP/24/08018
2024 Approved
8 Crescent Place, London, SW3 2EA
Addition of mansard roof including the reinstatement of historic chimneys
PP/24/08565
2024 Approved
8 Crescent Place, London, SW3 2EA
Relocation of side door by one bay to the right of the elevation fronting Crescent Place
PP/24/08563
2024 Approved
254 Brompton Road, London, SW3 2AS
Decoration of exterior walls in dark grey and cladding of door handle in dark grey metal…
PP/24/05399
2021 Refused
29 Egerton Crescent, LONDON, SW3 2EB
FELL 1 x Lime (rear)
ARB/21/05752
2021
Chelsea Cloisters, Sloane Avenue, LONDON, SW3 3DZ
The addition of ancillary equipment including, but not limited to, RRU's and GPS units an…
NOT/21/06244
2021 Approved
38 Egerton Crescent, LONDON, SW3 2EB
Prune x 1 evergreen magnolia rear garden
ARB/21/05112
2021 Withdrawn
113 Walton Street, LONDON, SW3 2HP
Alterations to ground floor shop front; replacement windows to front and rear; re-renderi…
PP/21/04527
2021 Refused
305 Brompton Road, London, SW3 2DY
Change of use of first floor (Class A1) to residential use (Class C3)
PA/21/04806
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.