Strand London Data via plota.co.uk

26/01808/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of 40 non-illuminated cross street flags supported by catenary wires at eight locations along the length of the Strand for a temporary period from 7th June 2026 to 8th October 2026. Data via plota.co.uk

Track application Save this application and get an email when its status or decision changes. Alerts nearby Get email alerts for new planning applications near this address.
View original council record ↗Last checked

Application progress

✓
Received
19 Mar 2026
✓
Validated
28 Apr 2026
✓
Approved
20 May 2026

Approved on 20 May 2026 · Delegated Decision · Last checked 8 Jul 2026

Documents 19

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 21 May 2026 View ↗ PDF DELEGATED REPORT Report · 21 May 2026 View ↗

Statements & assessments 1

IMG HERITAGE SUMMER ART IN THE QUARTER 2024 Background Papers · 19 Mar 2026 View ↗

Plans & drawings 5

PDF 2026 FLAG DESIGN MOCK UPS Drawing · 7 May 2026 View ↗ PDF STREET SECTION Drawing · 28 Apr 2026 View ↗ PDF LOCATION PLAN Location Plan · 19 Mar 2026 View ↗ IMG CROSSING LOCATION MAP Drawing · 19 Mar 2026 View ↗ IMG 2026 ARTWORK EXAMPLE Drawing · 19 Mar 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 19 Mar 2026 View ↗

Other documents 10

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 19 May 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 9 Apr 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 27 Mar 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 19 Mar 2026 View ↗ IMG NORTHBANK TOGETHER - 2019 Background Papers · 19 Mar 2026 View ↗ IMG EVERYDAY KINGS AND QUEENS 2021 Background Papers · 19 Mar 2026 View ↗ IMG CORONATION 2023 Background Papers · 19 Mar 2026 View ↗ IMG UNION JACK FOR QUEENS JUBILEE 2022 Background Papers · 19 Mar 2026 View ↗ IMG MORE THAN MONUMENTS 2025 Background Papers · 19 Mar 2026 View ↗ PDF PRIDE IN THE QUARTER SUMMER CAMPAIGN - STRAND FLAGS Background Papers · 19 Mar 2026 View ↗

All documents on the council site ↗

Site constraints 11

Strand conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
National infrastructure project: Thames Tideway Tunnel
The site is inside the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 211 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
37 listed buildings within 150 m
Nearest: 356-359, Strand Wc2, Grade II, 16 m away · 1 Grade I, 5 Grade II*, 31 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 37 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 148 m away: Victoria Embankment Gardens; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 3 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Work with planning data?

Every application in Westminster - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service

Nearby new applications

3 Nov 2026Pending

65-67 Neal Street London WC2H 9PJ

Display of an externally illuminated fascia sign and an externally illuminated p...

2026/4674/A
2 Nov 2026Pending

9 Henrietta Street London WC2E 8PW

Refurbishments to the ground floor entrance, alterations to the rear third floor...

26/07432/FULL
2 Nov 2026Pending

9 Henrietta Street London WC2E 8PW

Refurbishments to the ground floor entrance, alterations to the rear third floor...

26/07433/LBC
30 Oct 2026Pending

1 Upper St Martin's Lane London WC2H 9NY

Display of non-illuminated vinyl lettering and graphics to five ground-floor sho...

26/07083/ADV
30 Oct 2026Pending

1 Upper St Martin's Lane London WC2H 9NY

Installation of non-illuminated vinyl lettering to the external face of the exis...

26/07421/LBC
29 Oct 2026Pending

Fortune Theatre Russell Street London WC2B 5HH

Installation of floral arrangement on structural frame around the entrance for t...

26/07319/LBC

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2R 0HS
Received
19 Mar 2026
Validated
28 Apr 2026
Ward
St James's
Case officer
Show
Target decision
23 Jun 2026
Decision
Application Permitted
Decision date
20 May 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 22 days from validation, 20 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-14791455
Planning Portal ref
PP-14791455
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
25 - 31 Wellington Street London WC2E 7DD
Variation of Condition 1 of planning permission dated 22 June 2023 (RN: 22/08028/FULL) fo…
25/08174/FULL
2025
25 - 31 Wellington Street London WC2E 7DD
Replacement of modern door in 15 Exeter Street and replacement of modern floor finishes f…
25/08141/LBC
2025 Approved
Brettenham House Lancaster Place London WC2E 7EN
Re-positioning of the fire escape door on Savoy Street.
25/05657/FULL
2025
25 - 31 Wellington Street London WC2E 7DD
Installation of external lighting at Wellington Street, Tavistock Street, Burleigh Street…
25/07108/LBC
2025
25 - 31 Wellington Street London WC2E 7DD
Installation of external lighting at Wellington Street, Tavistock Street, Burleigh Street…
25/07107/FULL
2025
25 - 31 Wellington Street London WC2E 7DD
Display of 4 no. externally illuminated menu case signs, two to the corner entrance at Bu…
25/06890/ADV
2025
25 - 31 Wellington Street London WC2E 7DD
Display of 4 no. externally illuminated menu case signs, two to the corner entrance at Bu…
25/06894/LBC
2025
14 Burleigh Street London WC2E 7PZ
Part retrospective works to the ceilings in 14 Burleigh Street.
25/06405/LBC
2025 Refused
25 - 31 Wellington Street London WC2E 7DD
Installation of external lighting at Wellington Street, Tavistock Street, Burleigh Street…
25/03797/LBC
2025 Refused
25 - 31 Wellington Street London WC2E 7DD
Installation of external lighting at Wellington Street, Tavistock Street, Burleigh Street…
25/03796/FULL
2025
The Queens Chapel Of The Savoy Savoy Hill London WC2R 0DA
T1, T2 & T3 London Plane Trees (Platanus ? hispanica), Garden Proposed works: Reduce crow…
25/05035/TCA
2025 Approved
Brettenham House Lancaster Place London WC2E 7EN
Temporary display of advertisement banners affixed to the hoarding, with under header lig…
25/04073/ADV
2025
25 - 31 Wellington Street London WC2E 7DD
Installation of 5 privacy screens at Wellington Street, Tavistock Street and Exeter Stree…
25/02443/FULL
2025
Savoy Buildings London WC2R 0AA
Internal refurbishment works to the existing restaurant area at sub-basement, basement, f…
25/01531/LBC
2025
Brettenham House Lancaster Place London WC2E 7EN
Installation of landscaping to the lower ground, ground, upper ground, fourth, fifth, sev…
25/00968/FULL
2025
The Strand Aldwych Public Space Strand London
Display of non illuminated other sign measuring 0.57m X 1.59m (Four decorated Easter egg…
25/00472/ADV
2024
1 Aldwych WC2B 4BZ
Internal alterations, inlcuding works to create new ceiling feature in Lobby Bar, small a…
24/07783/LBC
2024
1 Aldwych WC2B 4BZ
The reconfiguration and redesign for part of Basement Level B1 of the hotel.
24/06530/LBC
2024
143 - 145 Strand London WC2R 1JA
Removal of redundant rear fire escape, partial demolition at the rear to facilitate a new…
24/05841/FULL
2024
25 - 31 Wellington Street London WC2E 7DD
Display of 3 non-illuminated advertisement banners affixed to the scaffolding shroud on t…
24/05791/ADV
2020 Refused
Wellington House 125-130 Strand London WC2R 0AP
Installation of two GRP enclosures housing four antennas, one GPS module and twelve ERS u…
20/01969/FULL
2019 Approved
Norman House 105-109 Strand London WC2R 0AA
Variation of condition 1 of planning permission dated 9th January 2018 (RN: 17/07421/FULL…
19/09468/FULL
2019 Approved
104 Strand London WC2R 0AB
Insertion of flashings to party wall of 104 Strand and 105-109 Strand.
19/09465/LBC
2019 Approved
Wellington 351 Strand London WC2R 0HS
Variation of Condition 5 of planning permission dated 19 December 2018 (RN: 18/08116) for…
19/09863/FULL
2019 Approved
Strand Palace Hotel 372 Strand London WC2R 0JJ
Retention of part kitchen duct to roof level, extension of kitchen ducting up to existing…
19/08474/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings