Holden House 57 Rathbone Place London W1T 1JU Data via plota.co.uk

26/03390/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of non illuminated advertising attached to a construction hoarding measuring various heights from 1.24m to 2.62m x 112.93m for a temporary period from 1st July 2026 until 1st July 2031. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
22 May 2026
✓
Approved
17 Jun 2026

Approved on 17 Jun 2026 · Delegated Decision · Last checked 11 Jul 2026

Documents 15

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 17 Jun 2026 View ↗ PDF DELEGATED REPORT Report · 17 Jun 2026 View ↗

Plans & drawings 9

PDF LOCATION PLAN Drawing · 22 May 2026 View ↗ PDF SITE PLAN 2 Drawing · 22 May 2026 View ↗ PDF SITE PLAN Drawing · 22 May 2026 View ↗ PDF ELEVATIONS 1 Drawing · 22 May 2026 View ↗ PDF ELEVATIONS 2 Drawing · 22 May 2026 View ↗ PDF ELEVATIONS 3 Drawing · 22 May 2026 View ↗ PDF ELEVATIONS 4 Drawing · 22 May 2026 View ↗ PDF ELEVATIONS 5 Drawing · 22 May 2026 View ↗ PDF ELEVATIONS FULL Drawing · 22 May 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 22 May 2026 View ↗ PDF FEECALCULATION Background Papers · 22 May 2026 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 12 Jun 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 22 May 2026 View ↗

All documents on the council site ↗

Site constraints 12

23 listed buildings within 150 m of the postcode pin
Nearest: Evelyn House, Grade II, the postcode pin is inside its outline · 2 Grade II*, 19 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 23 with distances
Historic England ↗
Hanway Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2B.1 Parliament Hill oak tree to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project about 1022 m away: Thames Tideway Tunnel
The site is about 1022 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 187 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1T 1JU
Received
22 May 2026
Validated
22 May 2026
Ward
West End
Case officer
Show
Target decision
17 Jul 2026
Decision
Application Permitted
Decision date
17 Jun 2026
Decision level
Delegated Decision
Agent
Spring Planning Ltd

How this decision compares

Decided in 26 days from validation, 16 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-14955475
Planning Portal ref
PP-14955475
Env. assessment
No
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings