20 Chepstow Corner, Chepstow Place, London, W2 4XA Data via plota.co.uk

CA/25/06566 - Advertisement consent Refused
ShopfrontsSigns & advertsCommercial premises

Proposal

Placement of external table, 'A' frame sign boards and pet drinking bowl adjacent to existing shopfront. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
31 Oct 2025
✗
Refused
1 Apr 2026
Appeal
Not lodged

Refused on 1 Apr 2026 · Last checked 22 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 8

Pembridge conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 - No 100. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
10 listed buildings within 150 m of the postcode pin
Nearest: Elliots, Grade II, about 57 m from the postcode pin · 10 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 10 with distances
Historic England ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Town centre about 29 m away: Queensway/ Westbourne Grove.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 3 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

20 Oct 2026Pending

38 Chepstow Place, London, W2 4TA

Prune 1x Lime (Tilia spp) and 1x Magnolia (Magnolia spp) at front

ARB/26/05698
29 Jul 2026Approved

17 Chepstow Corner, Chepstow Place, London, W2 4XE

Replacement of two window panes within side elevation with proprietary acoustic ...

PP/26/04104
24 Jun 2026Approved

22 Chepstow Place, London, W2 4TA

Prune 1x Purple leaf Plum in front garden

ARB/26/03416

Nearby new applications

3 Nov 2026Pending

33 Ossington Street, London, W2 4LY

Prune 1 x Sycamore (rear)

ARB/26/05886
3 Nov 2026Pending

35 Ossington Street, London, W2 4LY

Prune 2 x Sycamore (rear)

ARB/26/05885
3 Nov 2026Pending

Flat 9, 15 Pembridge Square, London, W2 4EH

Internal alterations and refurbishment comprising strip-out and replacement of k...

LB/26/05815
3 Nov 2026Pending

2 Chepstow Villas, London, W11 2RB

Internal alterations to self contained residential units; construction of rear a...

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2 Nov 2026Pending

79 Hereford Road London W2 5BB

T1 Lime - To crown back to previous points removing approximately 2 to 3 meters ...

26/07308/TPO
30 Oct 2026Pending

Flat 1, 24 Pembridge Villas, London, W11 3EL

Prune 1 x Cherry (front)

ARB/26/05837

Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
W2 4XA
Received
31 Oct 2025
Validated
31 Oct 2025
Ward
Pembridge
Case officer
Show
Target decision
26 Dec 2025
Decision
Refused
Decision date
1 Apr 2026
Applicant
Show

How this decision compares

Decided in 152 days from validation, 86 days slower than Kensington and Chelsea's median of 66 for shopfronts. Refused, as 5% of shopfronts here are.

46%decided within 8 weeks
95%approved
110decided in the last year

Plota live figures for shopfronts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
2 Dec 2025

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Installation of 2no. non-illuminated projecting signs at fascia level
CA/25/04857
2025 Approved
Externally illuminated fascia sign to replace existing and vinyl graphics to windows.
CA/25/03746
Within ~100m

Nearby activity

2025 Approved
133-137 and 139 Westbourne Grove, and 2 Pembridge Villas, London, W11 2RS
Installation of non-illuminated 1no. fascia sign and 1no. projecting sign, and associated…
CA/25/06135
2025 Approved
8 Pembridge Villas, London, W11 2SU
Prune 1 x London Plane (rear)
ARB/25/06561
2025
39 Hereford Road London W2 4AB
Installation of a retractable Greenwich-style awning above the ground-floor shopfront, fi…
25/07679/FULL
2025
Basement Floor And Ground Floor 110 Westbourne Grove London W2 5RU
Use of an area of the public highway measuring 1200m x 4680m for the placing of 4 tables…
25/06987/TCH
2025 Withdrawn
Basement Floor And Ground Floor 110 Westbourne Grove London W2 5RU
Variation of condition 13 of planning permission dated 17th April 2025 (RN:25/01534/FULL)…
25/05622/FULL
2025 Approved
Flat 1, 16 Chepstow Place, London, W2 4TA
Full renovation and extension of property to create a two bedroom flat.
PP/25/04220
2025 Approved
12 Pembridge Villas, London, W11 2SU
Prune 1 x Honey Locust and 1 x Magnolia (front garden)
ARB/25/03667
2025 Approved
10 Pembridge Villas, London, W11 2SU
Prune 1 x Magnolia (rear garden) and Prune 1 x Magnolia (front garden)
ARB/25/03666
2025 Approved
Basement Floor And Ground Floor 110 Westbourne Grove London W2 5RU
Display of illuminated fascia sign and non-illuminated projection sign measuring 0.42m x…
25/04397/ADV
2025 Approved
Bus Stop outside New Church Centre, 5 Pembridge Villas, London, W11 3EN
Internally illuminated double sided Digital screen (amended description).
CA/25/01659
2025
Basement Floor And Ground Floor 110 Westbourne Grove London W2 5RU
Variation of conditions 2 and 3 of planning permission dated 14 April 2023 (RN: 23/01301/…
25/01534/FULL
2025
128 Westbourne Grove London W11 2RR
Installation of external air conditioning condenser units contained within acoustic enclo…
25/01343/FULL
2024 Approved
Flat A, 14 Pembridge Villas, LONDON, W11 2SU
The creation of an window opening into an existing eastern side elevation wall on the 1st…
PP/24/04595
2024 Approved
16 Pembridge Villas, LONDON, W11 2SU
Prune 1 x Fig (Ficus carica)(T1) in front garden.
ARB/24/06722
2024 Approved
Flat 6, 8 Pembridge Villas, LONDON, W11 2SU
Increase in parapet height to front porch with architectural decoration to match neighbou…
PP/24/05876
2024 Withdrawn
133-139 Westbourne Grove, LONDON, W11 2RS
Display of two non-illuminated temporary advertisement boards on corner of Pembridge Vill…
CA/24/05380
2024 Approved
Flat A, 14 Pembridge Villas, LONDON, W11 2SU
Addition of skylight into roof of ground floor rear extension, adjustment to ground floor…
PP/24/04816
2024 Approved
Basement Floor And Ground Floor 112 Westbourne Grove London W2 5RU
Reintroduction of a stud partition and cupboard area at the head of the staircase leading…
24/04816/LBC
2024 Refused
Gazelle Lodge, Chepstow Villas, LONDON, W11 2SU
Demolition and replacement of rear extensions on lower ground level; provision of rear ex…
PP/24/03445
2024 Approved
Flat 33 Baynards House 1 Chepstow Place London W2 4TE
Amalgamation of Flat 33 and Flat 34 by introducing an opening between the adjacent living…
24/02442/FULL
2019 Approved
159 Westbourne Grove, London, W11 2RS
Variation of condition 1 (approved drawings) of planning permission 18/02686 to allow pro…
PP/19/02670
2019 Approved
159 Westbourne Grove, London, W11 2RS
Variation of condition 2 (compliance with approved drawings) of planning permission 17/01…
PP/19/02569
2019 Approved
Flat B, 14 Pembridge Villas, London, W11 2SU
FELL 1 x False Acacia Robinia (front)
ARB/19/03220
2019 Approved
112 Westbourne Grove London W2 5RU
Installation of floral display to the shopfront for a temporary period of 6 months (Linke…
19/03047/FULL
2019 Approved
112 Westbourne Grove London W2 5RU
Installation of floral display to the shopfront for a temporary period of six months (Lin…
19/03048/LBC
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings