50A Sloane Street, London, SW1X 9LU Data via plota.co.uk

CA/25/05297 - Advertisement consent Approved

Proposal

Installation of shopfront branding, including logo on the awning and two back-lit signs on shopfront elevation. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
4 Sept 2025
✓
Approved
28 Oct 2025

Approved on 28 Oct 2025 · Last checked 23 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 11

Hans Town conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Registered park or garden about 32 m away: Cadogan Place
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
National infrastructure project about 961 m away: Thames Tideway Tunnel
The site is about 961 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 7 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
8 listed buildings within 150 m of the postcode pin; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Town centre about 7 m away: Knightsbridge; Designated open space about 32 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW1X 9LU
Received
4 Sept 2025
Validated
4 Sept 2025
Ward
Brompton and Hans Town
Case officer
Show
Target decision
30 Oct 2025
Decision
Granted
Decision date
28 Oct 2025
Applicant
Show

How this decision compares

Decided in 54 days from validation, 15 days faster than Kensington and Chelsea's median of 69 for advertisement consent. Approved, as 90% of advertisement consent here are.

41%decided within 8 weeks
90%approved
225decided in the last year

Plota live figures for advertisement consent decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
7 Oct 2025

Historical activity at this location

28 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Withdrawn
Installation of a retractable awning incorporating branding to shop frontage.***WITHDRAWN…
PP/25/04933
2023 Approved
Installation of 1no. internally illuminated fascia sign.
CA/23/02413
2020 Approved
Installation of non-illuminated signage to fascia, with metal powder coated black letters…
CA/20/02681
Within ~100m

Nearby activity

2025 Approved
51 and 52 Sloane Street, London, SW1X 9SW
Variation of conditions 2 (compliance with approved drawings) and 8 (use of roof as terra…
PP/25/05533
2025 Approved
Sloane Street Gardens North, Cadogan Place, London, SW1X 9PY
Prune 2x Platanus x hispanica
ARB/25/05695
2025 Approved
65 Sloane Street, London, SW1X 9SH
Installation of no.1 flagpole to front elevation facing Sloane Street
PP/25/04349
2025 Approved
8 Herbert Crescent, London, SW1X 0EZ
Installation of condenser unit for basement kitchen and replacement kitchen and dishwashe…
PP/25/03474
2025 Approved
Carlton Tower Hotel, Cadogan Place, London, SW1X 9PY
Installation of non-illuminated signage with built-up de-scaled stainless steel powder co…
CA/25/04247
2025 Refused
8 Herbert Crescent, London, SW1X 0EZ
Installation of condenser unit for the basement kitchen and replacement kitchen and dishw…
PP/25/02616
2025 Approved
Flat 22 and 23, Denbigh House, Hans Place, London, SW1X 0EX
Installation of louvres and ventilation cowl to plant room and installation of glass balu…
PP/25/01744
2025 Approved
51-52 Sloane Street, London SW1X 9SW
Confirmation that under Section 192 of the Town and Country Planning Act 1990 (as amended…
CL/25/00460
2024 Approved
Outside 15-17 Harriet Walk, London, SW1X 9JQ
Addition of a public bench, sheltering canopy, and cigarette bin to external publicly acc…
PP/24/06188
2024 Approved
Sloane Street Gardens North, Cadogan Place, London
FELL and Prune as specified
ARB/24/08004
2024 Approved
Flat 81, 50 Sloane Street, LONDON, SW1X 9SN
Construction of single storey extension to eighth floor flat and associated works.
PP/24/07145
2024 Approved
Flat 11, Denbigh House, Hans Place, LONDON, SW1X 0EX
Replacement of windows and external doors at fourth and fifth floor.
PP/24/06548
2024 Approved
51 and 52 Sloane Street, LONDON, SW1X 9SW
Variation of condition 2 (compliance with approved drawings) of planning permission 23/04…
PP/24/06522
2024 Withdrawn
51 and 52 Sloane Street, LONDON, SW1X 9SW
Variation of condition 2 (compliance with approved drawings) of planning permission 23/04…
PP/24/03774
2024 Approved
Basement, Ground and First Floor, 43-45 Sloane Street, LONDON, SW1X 9LU
Installation of two flagpoles with branded flags with white background and display "PRADA…
CA/24/03861
2024 Approved
Flat 22 and 23, Denbigh House, Hans Place, LONDON, SW1X 0EX
Installation of two louvres to plant room and installation of photovoltaic panels to roof…
PP/24/02721
2024 Approved
The Rib Room, Carlton Tower Hotel, Cadogan Place, LONDON, SW1X 9PY
Shopfront alterations including replacement of 4no. awnings, mosaic detailing to be appli…
CA/24/01979
2024 Approved
The Rib Room, Carlton Tower Hotel, Cadogan Place, LONDON, SW1X 9PY
Shopfront alterations including replacement of 4no. awnings, mosaic detailing to be appli…
PP/24/01978
2024 Approved
Basement, Ground and First Floor, 43-45 Sloane Street, LONDON, SW1X 9LU
Installation of new shop front; replacement of fascia signs, threshold signs and door vin…
CA/24/00131
2024 Approved
Basement, Ground and First Floor, 43-45 Sloane Street, LONDON, SW1X 9LU
Installation of new shop front; replacement of fascia signs, threshold signs and door vin…
PP/24/00130
2016 Approved
39 Sloane Street, LONDON, SW1X 9LP
Installation of shopfront and associated signage
PP/16/07121
2016 Approved
39 Sloane Street, LONDON SW1X 9LP
Installation of No1 internally illuminated fascia sign and non-illuminated stickers on th…
CA/16/07100
2016 Withdrawn
Basement To Second Floor, 51 Sloane Street, LONDON, SW1X 9SW
Use of part of the building at basement, ground, first and second floors for D1 medical u…
PP/16/07446
2016 Approved
1 Cadogan Place, LONDON, SW1X 9PU
Variation of condition 2 (Compliance with approved drawings) of planning permission 16/02…
PP/16/05708
2016 Approved
Cadogan Place, Outside Carlton Tower Hotel, Cadogan Place, LONDON, SW1X 9PY
Installation of 2 x DSLAM equipment cabinets olive green, Height 1600mm x Length 1200mm x…
NOT/16/07270
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings