Shadow Licence

Licensed activities and hours

Opening hours

The hours the premises may be open, which can be longer than the hours of any licensed activity.

The times the licence permits. The premises may open for less of them. A time after midnight runs into the next day.

Register history

• 17 Feb 2023Application to vary the licence
• 8 Nov 2021Licence granted
• 24 Jul 2019Application received
• No date givenMinor variation

Dates not given by the council's register; listed in the register's order.

Planning at this address

At these premises

• Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128…26/06151/LBC · received 9 September 2026Shopfront or signsListed buildingPending
• Installation of signage on the Shaftesbury Avenue and Coventry Street frontages and within the Great Windmill Street Arcade. ↗18/01367/LBC · received 15 February 2018Shopfront or signsListed buildingApproved
• Internal alterations including a new hatch at fifth floor level in association with museum fit out. ↗18/01368/LBC · received 15 February 2018Listed buildingApproved
• Display of five internally illuminated fascia signs measuring 0.49m x 0.60, four non illuminated flags measuring 1.34m x 2.60m, seventeen in… ↗18/01366/ADV · received 15 February 2018Shopfront or signsApproved

Nearby, bearing on licensed premises

• Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuri…26/06128/ADV · received 8 September 2026 · 0 m awayShopfront or signsListed buildingPending
• Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.…26/04035/ADV · received 18 June 2026 · 0 m awayShopfront or signsApproved
• Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to Condition 3 of Appeal A APP/X5990/W/23/…26/02448/ADFULL · received 14 April 2026 · 0 m awayShopfront or signsApproved
• Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illumina…26/00104/ADV · received 9 January 2026 · 0 m awayShopfront or signsApproved
• Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Gr…25/09202/LBC · received 19 December 2025 · 0 m awayShopfront or signsListed buildingApproved