The London Pavillion 1 Piccadilly London W1J 0DA Data via plota.co.uk
Proposal
Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months. Data via plota.co.uk
Application progress
Approved on 16 Jul 2026 · Delegated Decision · Last checked 20 Jul 2026
Documents 7
Decision & officer reports 2
Plans & drawings 1
Application forms 1
Site constraints 11
Show the other 32 with distances
- 20 mPiccadilly Circus Underground Station Booking Hall Concourse and Bronzework to Pavement Subway EntrancesGrade II
- 23 m18-20, Coventry Street Wc2Grade II
- 40 m20-24, Shaftesbury AvenueGrade II
- 47 mCriterion Theatre and RestaurantGrade II*
- 57 mTrocaderoGrade II
- 61 mShaftesbury Memorial Fountain ErosGrade I
- 62 m22, COVENTRY STREET W1 (See details for further address information)Grade II
- 66 m24-36, Lower Regent Street Sw1Grade II
- 73 m34, Haymarket Sw1Grade II*
- 75 m4-6 Glasshouse StreetGrade II
- 79 m33, Haymarket Sw1Grade II
- 80 mThe County Fire OfficeGrade II
- 84 mThe Lyric TheatreGrade II
- 91 mThe QuadrantGrade II
- 95 mPolice Public Call Post on Pavement to West of Junction Between Piccadilly and Regent StreetGrade II
- 96 m22, LOWER REGENT STREET SW1 (See details for further address information)Grade II
- 98 mThe QuadrantGrade II
- 107 m27-37, LOWER REGENT STREET SW1 (See details for further address information)Grade II
- 107 mRegent Palace Hotel (Main Building and Bridge)Grade II
- 112 mDorland HouseGrade II
- 115 mFormer Rialto Cinema and Cafe De ParisGrade II
- 117 m22 and 24, Rupert Street W1Grade II
- 119 m215 and 216, Piccadilly W1Grade II
- 120 m26, Rupert Street W1Grade II
- 120 mPrince of Wales TheatreGrade II
- 122 mThe Blue Posts Public HouseGrade II
- 125 mThe Apollo TheatreGrade II
- 132 mParamount and Universal CinemasGrade II
- 134 m7 and 9, Wardour Street W1Grade II
- 148 m27, WARDOUR STREET W1 (See details for further address information)Grade II
- 148 m8, Oxendon Street Sw1Grade II
- 150 m41 and 43, Wardour Street W1Grade II
Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
Building
From the energy performance certificate lodged in July 2018, the latest held for this property. The building may have changed since. View the certificate
Every application in Westminster - and every UK council - as a live feed, an API, or a bulk CSV export.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1J 0DA
- Received
- 18 Jun 2026
- Validated
- 18 Jun 2026
- Ward
- St James's
- Case officer
- Show
- Target decision
- 13 Aug 2026
- Decision
- Application Permitted
- Decision date
- 16 Jul 2026
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- Adfolio
- Freehold owner
- Show
How this decision compares
Decided in 28 days from validation, 12 days faster than Westminster's median of 40 for signs and adverts. Approved, as 83% of signs and adverts here are.
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Consultation & key dates
- Alt. reference
- PP-14979927
- Planning Portal ref
- PP-14979927
- Env. assessment
- No
Historical activity at this location
50 previous applications on record - archival context, not part of the live application.
Previous applications at this address
Nearby activity
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.
Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.
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The London Pavillion 1 Piccadilly London W1J 0DA
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Freehold owner and leaseholders, on paid plans
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