222 Baker Street London NW1 5RT Data via plota.co.uk

26/04852/ADV - Advert Application (ADV) Approved

Proposal

Display of a double-sided advertisement panel consisting of 2 LED digital screens positioned back-to-back measuring 2370mm x 1338mm attached to the bus shelter outside 222 Baker Street. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
20 Jul 2026
✓
Approved
25 Sept 2026

Approved on 25 Sept 2026 · Delegated Decision · Last checked 25 Sept 2026

Licence at this address

  • Licence Appleberry Kiosk Premises licence · in force since 4 Aug 2022 Hours not given on the register
    Food hygiene rating: 5 (Very good)Rated as Sip Up - 24/7 Alcohol Delivery · Inspected 3 May 2023

Licensed hours are what the licence permits, not opening times.

Site constraints 11

Dorset Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
14 listed buildings within 150 m
Nearest: 13, Allsop Place, Grade II, 5 m away · 2 Grade I, 12 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 14 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Registered park or garden 80 m away: Regent's Park
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Also on the record
National infrastructure project 808 m away: London Strategic Heat Main Project, at pre-application; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Metropolitan Open Land 38 m away; Town centre 41 m away: Marylebone Road.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £211,492 in July 2019. Other property, leasehold.

5 July 2019£211,492Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area44 m² (474 sq ft)
Energy ratingD (asset rating 97)
UseA1/A2 Retail and Financial/Professional services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in January 2019, the latest held for this property. The building may have changed since. View the certificate

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Important details

Application type
Advert Application (ADV)
Postcode
NW1 5RT
Received
20 Jul 2026
Validated
20 Jul 2026
Ward
Regent's Park
Case officer
Show
Target decision
25 Sept 2026
Decision
Application Permitted
Decision date
25 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
JCDecaux UK Ltd
Leaseholder
Show

How this decision compares

Decided in 67 days from validation, 27 days slower than Westminster's median of 40 for signs and adverts. Approved, as 83% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,132decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 25 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15097536
Planning Portal ref
PP-15097536
Env. assessment
No
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.