189 Baker Street London NW1 6UY Data via plota.co.uk

26/03141/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of an internally illuminated fascia sign measuring 0.828m x 5.05m; and an externally illuminated projecting sign measuring 0.5m x 0.5m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
12 May 2026
✓
Validated
22 Jul 2026
✓
Approved
5 Aug 2026

Approved on 5 Aug 2026 · Delegated Decision · Last checked 5 Oct 2026

Documents 13

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 5 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 5 Aug 2026 View ↗

Plans & drawings 5

PDF PROPOSED PLAN AND SECTION Drawing · 22 Jul 2026 View ↗ PDF PROPOSED ELEVATION Drawing · 23 Jun 2026 View ↗ PDF LOCATION PLAN Location Plan · 12 May 2026 View ↗ PDF EXISTING ELEVATION Drawing · 12 May 2026 View ↗ PDF ELEVATION (FRONT) - PROPOSED_INCLUDED_IN_ADDITIONAL PLANS Background Papers · 12 May 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 12 May 2026 View ↗

Consultation & comments 1

PDF INVALID CHASER LETTER (14 DAY RESPONSE) Background Papers · 10 Jul 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 30 Jul 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 18 May 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 18 May 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 12 May 2026 View ↗

All documents on the council site ↗

Site constraints 10

Dorset Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Marylebone Road
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
8 listed buildings within 150 m
Nearest: Dorset House, Grade II, 52 m away · 8 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 8 with distances
Historic England ↗
Also on the record
Registered park or garden 188 m away: Regent's Park; National infrastructure project 710 m away: London Strategic Heat Main Project, at pre-application; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area43 m² (463 sq ft)
Energy ratingC (asset rating 72)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in June 2024, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

9 Oct 2026Pending

192 Baker Street London NW1 5RT

Display of an internally illuminated double sided bus-stop digital advertisement...

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Installation of a non illuminated fascia sign measuring 0.52m x 4.29m for tempor...

26/05901/LBC
20 Jul 2026Approved

Unit 8 Baker Street Station Marylebone Road London NW1 5LA

Decoration of existing store front, including new signage, new lighting and deco...

26/04596/LBC
20 Jul 2026Approved

222 Baker Street London NW1 5RT

Display of a double-sided advertisement panel consisting of 2 LED digital screen...

26/04852/ADV

Nearby new applications

23 Oct 2026Pending

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Amendments to planning permission dated 6th May 2026 (RN:25/07520/FULL) for Repl...

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23 Oct 2026Pending

51 Upper Montagu Street London W1H 1FQ

Internal alterations to include additional floor lowering within the lower groun...

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22 Oct 2026Pending

55 Blandford Street London W1U 7HG

Display for a temporary period of six months of a non-illuminated estate agents ...

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22 Oct 2026Pending

41 Manchester Street London W1U 7LN

Details of approval of a methodology -where applicable, and detailed drawings (S...

26/07251/ADLBC
22 Oct 2026Pending

103 Marylebone High Street London W1U 4RP

Display of non illuminated fascia sign measuring 0.7m X 0.17m

26/07252/ADV
22 Oct 2026Pending

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Installation of an air conditioning condenser unit to the main roof

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
NW1 6UY
Received
12 May 2026
Validated
22 Jul 2026
Ward
Regent's Park
Case officer
Show
Target decision
16 Sept 2026
Decision
Application Permitted
Decision date
5 Aug 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Maplin Studio Limited

How this decision compares

Decided in 14 days from validation, 26 days faster than Westminster's median of 40 for signs and adverts. Approved, as 83% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,132decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 5 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14930777
Planning Portal ref
PP-14930777
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2024
One fascia sign to be internally illuminated. One projecting sign to be internally illumi…
24/05131/ADV
2024
Replacement of timber framed glass shopfront with an aluminium framed glass, installation…
24/05130/FULL
Within ~100m

Nearby activity

2025
Dorset House Gloucester Place London NW1 5AH
Installation of replacement double-glazed windows and doors. (Linked to 25/08279/FULL)
25/08280/LBC
2025
Dorset House Gloucester Place London NW1 5AH
Installation of replacement double-glazed windows and doors. (Linked to 25/08280/LBC)
25/08279/FULL
2025 Approved
Dorset House Gloucester Place London NW1 5AH
Installation of replacement double-glazed windows and doors (Proposal A). (Linked to 25/0…
25/05736/LBC
2025 Approved
Dorset House Gloucester Place London NW1 5AH
Installation of replacement double-glazed windows and doors (Proposal A) (Linked to 25/05…
25/05735/FULL
2025 Approved
Dorset House Gloucester Place London NW1 5AH
Installation of two replacement double-glazed windows in the ground-floor reception area…
25/05164/LBC
2025 Approved
Dorset House Gloucester Place London NW1 5AH
Installation of two replacement double-glazed windows in the ground-floor reception area…
25/05163/FULL
2025 Approved
25 Melcombe Street London NW1 6AG
Replacement shopfront. (Linked with 25/04605/FULL)
25/04606/LBC
2025 Approved
25 Melcombe Street London NW1 6AG
Replacement shopfront. (Linked with 25/04606/LBC)
25/04605/FULL
2025
Ground Floor Station Approach 7A Marylebone Road London NW1 5LD
External refurbishment of the existing shopfront including doors, windows and signage fas…
25/06326/FULL
2025 Approved
Marylebone Road London
Installation of 1 no. 4G/5G cell antenna upon the existing Street Lamp unit. Installation…
25/05512/TELNOT
2025 Approved
Marylebone Road London
The installation of 1 no. 4G/5G cell antenna upon the existing Street Lamp unit. installa…
25/05513/TELNOT
2025 Approved
Marylebone Road London
Regulation 5 Notification for works to Street Lamp on Marylebone Road (A501). Proposal fo…
25/03397/TELNOT
2025
Flat 64 Berkeley Court Marylebone Road London NW1 5NB
Installation of air conditioning unit at eighth-floor level including replacement of the…
25/02891/FULL
2025
186 Baker Street London NW1 5RU
Display of internally illuminated Large Festive Bauble Feature measuring 5.25m X 4.6m and…
25/00537/ADV
2024 Withdrawn
195 Baker Street London NW1 6UY
Replacement of existing shopfront with a new timber framed shopfront.
24/09018/FULL
2024 Withdrawn
195 Baker Street London NW1 6UY
Display of a halo illuminated fascia sign with pin mounted letters measuring 1.5m 0.3m an…
24/09019/ADV
2025
Bus Shelter Outside Bickenhall Mansions Marylebone Road London
Display of double sided internally illuminated sequential content display with automatic…
25/00343/ADV
2025
Bus Shelter Outside 198-213 Baker Street London NW1 6UY
Display of double sided internally illuminated sequential content display with automatic…
25/00346/ADV
2025
Bus Stop Outside 150 Marylebone Road London
Display of internally illuminated dynamic display with automatic rotation images measurin…
25/00282/ADV
2025
215 Baker Street London NW1 6XE
Use of an area of the public highway measuring 21.4m x 2.3m for the placing of 15 tables…
25/00001/TCH
2018 Approved
215 Baker Street London NW1 6XE
Use of two areas of the public highway measuring 13.1 x 1.53 and 4.49 x 1.53 metres for t…
18/04812/TCH
2018 Approved
Chiltern Court Baker Street London NW1 5SD
Installation of a new dry riser cupboard located adjacent to the South West front entranc…
18/06250/FULL
2018 Approved
133 Baker Street London W1U 6SF
Installation of one air conditioning unit and relocation of an air conditioning unit at b…
18/05143/FULL
2018 Approved
Dorset House Gloucester Place London NW1 5AH
Replacement pavement light units around perimeter of Dorset House and associated works in…
18/06988/LBC
2018 Approved
Dorset House Gloucester Place London NW1 5AH
Replacement pavement light units around perimeter of Dorset House and associated works in…
18/06987/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.