11 Dean Street London W1D 3RP Data via plota.co.uk

26/04346/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of three externally illuminated fascia signs measuring 2x (0.33m x 2.16m) and 0.30m x 2.60m; two internally illuminated projecting signs each measuring 0.57m x 0.57m; replacement of three awnings with lettering; and internally displayed illuminated menu board measuring 0.80m x 0.52m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
1 Jul 2026
✓
Validated
17 Jul 2026
✓
Approved
29 Jul 2026

Approved on 29 Jul 2026 · Delegated Decision · Last checked 6 Aug 2026

Documents 11

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 29 Jul 2026 View ↗ PDF DELEGATED REPORT Report · 29 Jul 2026 View ↗

Statements & assessments 1

PDF PLANNING STATEMENT Background Papers · 1 Jul 2026 View ↗

Plans & drawings 4

PDF EXISTING SHOPFRONT Drawing · 17 Jul 2026 View ↗ PDF PROPOSED SHOPFRONT Drawing · 17 Jul 2026 View ↗ PDF ADDITIONAL ILLUMINATED MENU AND PROJECTING SIGNS Drawing · 17 Jul 2026 View ↗ PDF SITE LOCATION PLAN Location Plan · 1 Jul 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 1 Jul 2026 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 29 Jul 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 2 Jul 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 2 Jul 2026 View ↗

All documents on the council site ↗

Licence at this address

  • Licence Pizza Pilgrims Premises licence · in force since 15 Dec 2025 Hours not given on the register
    Food hygiene rating: 5 (Very good)Inspected 3 Dec 2024

Licensed hours are what the licence permits, not opening times.

Site constraints 11

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2B.1 Parliament Hill oak tree to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
63 listed buildings within 150 m
Nearest: 36, Soho Square W1, Grade II, 9 m away · 2 Grade I, 9 Grade II*, 50 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 63 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 887 m away: Thames Tideway Tunnel
The site is 887 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 127 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area222 m² (2,390 sq ft)
Energy ratingE (asset rating 108)
UseA3/A4/A5 Restaurant and Cafes/Drinking Establishments and Hot Food takeaways
HeatingMixed-mode with Natural Ventilation

From the energy performance certificate lodged in September 2016, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 3RP
Received
1 Jul 2026
Validated
17 Jul 2026
Ward
West End
Case officer
Show
Target decision
11 Sept 2026
Decision
Application Permitted
Decision date
29 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Watts Planning

How this decision compares

Decided in 12 days from validation, 28 days faster than Westminster's median of 40 for signs and adverts. Approved, as 83% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,132decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 6 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15050218
Planning Portal ref
PP-15050218
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
35 Soho Square London W1D 3QX
External alterations, replacement windows and plant and enclosure and creation of a terra…
25/07565/FULL
2025
3 Great Chapel Street London W1F 8FL
Display of a halo illuminated fascia sign measruing 0.33m x 1.30m; an externally illumina…
25/07131/ADV
2025
3 Great Chapel Street London W1F 8FL
Shopfront Alterations. (Linked with 25/07131/ADV)
25/07130/FULL
2025 Approved
1 Frith Street London W1D 3HZ
Repair works to existing vaults, repair and replacement of steel lintels, replacement of…
25/06232/LBC
2025 Approved
95 - 97 Dean Street London W1D 3SY
Alterations to shopfront including installation of a solid metal stall riser; metal side…
25/05188/FULL
2025 Approved
95 - 97 Dean Street London W1D 3SY
Display of three internally illuminated fascia signs measuring 0.33m x 3.915m, 0.25m x 2…
25/05189/ADV
2025 Approved
2 Soho Square London W1D 3PX
Installation of metal railing entrance gate at front entrance steps
25/04961/LBC
2025 Approved
2 Soho Square London W1D 3PX
Installation of metal railing entrance gate at front entrance steps
25/04960/FULL
2025
6 Carlisle Street London W1D 3BN
Like for like replacement of rear roof including lead flashing and other repair works.
25/06206/LBC
2025 Withdrawn
5 Carlisle Street London W1D 3BL
Installation of a openable glass conservatory structure and a fixed glass cover over acce…
25/04280/FULL
2025 Withdrawn
5 Carlisle Street London W1D 3BL
Installation of a openable glass conservatory structure and a fixed glass cover over acce…
25/04281/LBC
2025 Approved
21 - 25 St Anne's Court London W1F 0BJ
Display of two internally illuminated fascia signs each measuring 0.50m x 0.45m; two proj…
25/04195/ADV
2025
21 - 25 St Anne's Court London W1F 0BJ
Installation of a new partially openable shopfront.
25/04188/FULL
2025 Approved
2 Soho Square London W1D 3PX
Display for a temporary period of six months of a non-illuminated 'to let' board attached…
25/03453/AD7
2025 Refused
87 Dean Street London W1D 3SR
Installation of replacement shopfront, including replacement windows and entrance door, a…
25/02217/FULL
2025
Crossrail Tottenham Court Road Western Ticket Hall Dean Street London
Display of a Turtle Sculpture on Dean Street, near the Tottenham Court Road Station entra…
25/03574/ADV
2025
80 Dean Street London W1D 3SL
Variation of conditions 1 and 6 dated 18 December 2024 (RN: 24/06105/FULL) for the: Erect…
25/03486/FULL
2025
14 Richmond Buildings London W1D 3HQ
Display of one non illuminated wall sign measuring 1.23m x 0.98m.
25/03108/ADV
2025
14 Richmond Buildings London W1D 3HQ
Replacement of the existing ground-floor single-glazed fixed window with a high-quality…
25/02564/FULL
2025
87 Dean Street London W1D 3SR
Display of internally illuminated (letters only) fascia sign measuring 4.95m X 0.45m and…
25/02218/ADV
2020 Approved
4-6 Soho Square London W1D 3PZ
Installation of enclosure for existing plant and steel balustrade at roof level above Dea…
20/05686/LBC
2020 Approved
4-6 Soho Square London W1D 3PZ
Installation of enclosure to house five air conditioning units, and steel balustrade at r…
20/05685/FULL
2020 Approved
Richmond House 12 - 13 Richmond Buildings London W1D 3HF
Installation of metal balustrade to roof terrace, installation of metal Juliet balconies…
20/04289/FULL
2020 Approved
West End House 91-92 Dean Street London W1D 3SY
Variation of Condition 5 of planning permission dated 1st March 2016 (RN: 15/11108/FULL)…
20/06112/FULL
2020 Approved
Crossrail Tottenham Court Road Western Ticket Hall Dean Street London
Request for plans and specifications pursuant to Schedule 7 of the Crossrail Act 2008 for…
20/05522/XRPS
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.