Charing Cross Road London Data via plota.co.uk

26/04493/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of a double-sided advertisement panel consisting of two LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images on bus shelter adjacent to Soho Place. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
6 Jul 2026
✓
Approved
13 Aug 2026

Approved on 13 Aug 2026 · Delegated Decision · Last checked 14 Aug 2026

Documents 13

Decision & officer reports 3

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 13 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 13 Aug 2026 View ↗ PDF DECISION NOTICE Decision Notice · 6 Jul 2026 View ↗

Plans & drawings 1

PDF PLANNING PACK Drawing · 6 Jul 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 6 Jul 2026 View ↗

Consultation & comments 2

PDF TFL COMMENT Consultee Comment · 11 Aug 2026 View ↗ PDF ECNSLT-STD EXT CONSULTEES Background Papers · 16 Jul 2026 View ↗

Other documents 6

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 16 Jul 2026 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 13 Jul 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 8 Jul 2026 View ↗ PDF SPECIFICATION Background Papers · 6 Jul 2026 View ↗ PDF TFL APPLICATION LETTER WESTMINSTER JAN 2026 Background Papers · 6 Jul 2026 View ↗ PDF COVERING LETTER Background Papers · 6 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 10

Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 502 m away: Thames Tideway Tunnel
The site is 502 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 88 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
63 listed buildings within 150 m
Nearest: Former Welsh Presbyterian Church, Grade II, 16 m away · 2 Grade II*, 61 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 63 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2H 0HR
Received
6 Jul 2026
Validated
6 Jul 2026
Ward
St James's
Case officer
Show
Target decision
31 Aug 2026
Decision
Application Permitted
Decision date
13 Aug 2026
Decision level
Delegated Decision
Applicant
Show
Agent
JCDecaux UK Ltd

How this decision compares

Decided in 38 days from validation, about the council's usual 40 days. Approved, as 83% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,132decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 14 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15063890
Planning Portal ref
PP-15063890
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
5 Newport Place London WC2H 7JN
Use of an area of the public highway measuring 2.2m x 2.8m for the placing of 3 tables an…
25/05901/TCH
2025
Vale Royal House 36 Newport Court London WC2H 7PS
Relocation of 2no existing antennas and 1no existing RRU, installation of 3no additional…
25/07693/TELCOM
2025
Sandringham Flats Charing Cross Road London WC2H 0BJ
1 x False acacia: Fell
25/07425/TDD
2025 Refused
5 Newport Place London WC2H 7JN
Display of LED screen menu board measuring 0.80m x 0.50m attached to shopfront at ground…
25/05326/ADV
2025 Refused
15A Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and a…
25/03881/LBC
2025 Refused
15A Little Newport Street London WC2H 7JJ
Display of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and an ext…
25/03968/ADV
2025 Refused
15 Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.60m x 0.75m, an…
25/03204/LBC
2025 Refused
15 Little Newport Street London WC2H 7JJ
Display of externally illuminated fascia sign measuring approx. 0.6m x 0.75m and an exter…
25/03205/ADV
2025 Approved
80 Charing Cross Road London WC2H 0BF
Display of three halo illuminated fascia signs measuring 0.151m x 1.3m
25/03690/ADV
2025
47 - 49 Charing Cross Road London WC2H 0AN
Display of non illuminated fascia sign measuring 6.3m X 0.4m, 6.3m X 0.4m and non illumin…
25/03314/ADV
2025
64 - 66 Charing Cross Road London WC2H 0BT
Display of two externally illuminated fascia sign measuring 0.5m x 2.005m, 0.48m x 2.939m…
25/02642/ADV
2025
5 Newport Place London WC2H 7JN
Display of one externally illuminated fascia sign measuring 0.48m x 4.1m and one non illu…
25/02037/ADV
2025
5 Newport Place London WC2H 7JN
Alterations to shopfront including reinstatement window and double glazed entrance door…
25/02036/FULL
2025
132 Shaftesbury Avenue London W1D 5EU
Installation of an open access communication Hub, including the removal of an existing co…
25/01273/FULL
2025
132 Shaftesbury Avenue London W1D 5EU
Display of internally illuminated LCD portrait screen measuring 2.63m x 1.34m on the pave…
25/01274/ADV
2025
22 Cranbourn Street London WC2H 7AA
Use of the public highway measuring 6.75m x 1.5m for placing of 4 x tables, 16 x chairs…
25/01209/TCH
2025
64 - 66 Charing Cross Road London WC2H 0BT
Display of two internally illuminated lettering fascia sign measuring 500mm x 2005mm and…
25/00736/ADV
2025
5 Newport Place London WC2H 7JN
Display of one internally illuminated wall panel sign measuring 0.9m x 0.6m.
25/00498/ADV
2025
5 Newport Place London WC2H 7JN
Display of Chinese lanterns for the Chinese New Year and Mid-Autumn festivities for speci…
25/00389/ADV
2024 Approved
Ambassadors Theatre West Street London WC2H 9ND
Creation of hospitality lounge and bar space in existing staff offices on second floor of…
2024/5072/L
2021 Approved
43 Charing Cross Road London WC2H 0AP
Display of three internally illuminated individual mounted letters fascia signs each meas…
21/01230/ADV
2021 Approved
15 Little Newport Street London WC2H 7JJ
Variation of condition 1 of planning permission dated 02 March 2020 (RN 20/00390/FULL) fo…
21/02094/FULL
2021 Approved
15 Little Newport Street London WC2H 7JJ
Variation of condition 1 of planning permission dated 02 March 2020 (RN: 20/00391/LBC) fo…
21/02210/LBC
2021 Refused
52 Charing Cross Road London WC2H 0BB
Display of one internally illuminated fascia sign measuring 0.82m x 4.2m and one internal…
21/01939/ADV
2021 Refused
14 Little Newport Street London WC2H 7JJ
Use of the first and second floor offices as a retail shop (Use class E).
21/00869/CLOPUD
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings