12 North Drive (Imperial Lodge) Great Yarmouth NR30 1EG Data via plota.co.uk

06/26/0276/A Approved
Signs & advertsCommercial premises

Proposal

Proposed double sided illuminated projecting sign Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
10 Apr 2026
✓
Validated
6 Aug 2026
✓
Approved
24 Sept 2026

Approved on 24 Sept 2026 · Last checked 24 Sept 2026

Documents

View the documents on the council's website ↗

Site constraints 10

No.16 Seafront conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Article 4 direction
Article 4 Direction - Houses in Multiple Occupation Great Yarmouth. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
In flood zones plus climate change
Inside the extent flood zones 2 and 3 could reach with climate change: the Central allowance for the 2080s on rivers, the Upper End allowance for sea level rise to 2125. From the sea. Defences are not counted.
The Environment Agency flood map for planning. Councils use it to decide when a flood risk assessment and the sequential test are needed. It is indicative and does not show whether a particular property will flood.
Flood map ↗
Heritage at risk: Seafront
On the register of historic places assessed as at risk.
A designated building, monument, park or conservation area assessed as at risk from neglect, decay or development. Proposals that secure its future are looked on favourably.
Historic England ↗
1 listed building within 150 m of the postcode pin
Nearest: Grandstand at Wellesley Recreation Ground, Grade II, about 13 m from the postcode pin
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Historic England ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Special area of conservation about 266 m away: Outer Thames Estuary
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
National infrastructure project about 825 m away: Great Yarmouth Third River Crossing
The site is about 825 m from the project boundary. Highway, decided. The project page says whether consent was granted. Also within 2 km: Redmere Wind Farm (at pre-application, about 1281 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Registered park or garden about 115 m away: The Venetian Waterways; Inside the Great Yarmouth built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

27 Jul 2026Approved

Land within Beaconsfield Recreation Ground (north of 14-15 Sandown Road (Arona Hotel)) (west of 19-20 North Drive (Furzedown Hotel)) NR30 1EY

Notification of proposal to install a 9m light wooden pole as fixed line broadba...

06/26/0608/TEL
22 Jun 2026Approved

47 North Drive Great Yarmouth NR30 4EU

Demolition of existing garage; Construction of a two-storey side extension.

06/26/0516/HH

Nearby new applications

8 Jun 2026Pending

Pub On The Prom 74-75 Marine Parade NR30 2DH

Proposed self-contained hotel penthouse apartment (Use Class C1) within roof spa...

06/26/0459/F
4 Aug 2026Pending

Shemara Guest House Wellesley Road Great Yarmouth NR30 2AR

Proposed change of use of existing guesthouse to form 1 no. residential dwelling...

06/26/0633/CU
21 Aug 2026Pending

Euston Court Euston Road Great Yarmouth NR30 1GA

Proposal to install a handrail around the perimeter of the rooftop

06/26/0671/F
11 Jun 2026Withdrawn

11 Wellesley Road (former Shemara Guest House) Great Yarmouth NR30 2AR

Application to determine if prior approval is required for the proposed change o...

06/26/0473/PAD
10 Apr 2026Approved

12 North Drive (Imperial Lodge) Great Yarmouth NR30 1EG

Installation of a double-sided internally-illuminated projecting sign.

06/26/0275/F
29 Jul 2026Approved

29 Middle Market Road (land outside) Great Yarmouth NR30 2DS

Notification of proposal to install a 12m light wooden pole as fixed line broadb...

06/26/0609/TEL

Important details

Council
Great Yarmouth
Postcode
NR30 1EG
Received
10 Apr 2026
Validated
6 Aug 2026
Parish
GY Central/Northgate
Case officer
Show
Target decision
1 Oct 2026
Decision
ADV. CONSENT Conditions/Reasons
Decision date
24 Sept 2026
Applicant
Show
Agent
Show

How this decision compares

Decided in 49 days from validation, 10 days faster than Great Yarmouth's median of 59 for commercial premises. Approved, as 82% of commercial premises here are.

44%decided within 8 weeks
82%approved
57decided in the last year

Plota live figures for commercial premises decided by Great Yarmouth in the last twelve months, from validation. Great Yarmouth decision record →

Historical activity at this location

6 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2022 Approved
North Drive Esplanade (adj to North Drive Car Park) North Drive GREAT YARMOUTH NR30 1EQ
Construct 43 no. beach huts with associated supporting foundations, retaining wall and ne…
06/22/0415/F
2022 Approved
North Drive Esplanade (adj to North Drive Car Park) North Drive GREAT YARMOUTH NR30 1EQ
Construct 43 no. beach huts with associated supporting foundations, retaining wall and ne…
06/22/0415/F
2020 Approved
13/15 North Drive Imperial Hotel GREAT YARMOUTH NR30 1EQ
Proposed illuminated visual fascia sign to front
06/20/0425/A
2020 Approved
13/15 North Drive Imperial Hotel GREAT YARMOUTH NR30 1EQ
Proposed illuminated visual fascia sign to front
06/20/0425/A
2018 Approved
The Esplanade Kiosk 4 Beach Hut GREAT YARMOUTH NR30 1EQ
Extend cafe to form additional covered and outdoor seating areas
06/18/0132/F
2018 Approved
The Esplanade Kiosk 4 Beach Hut GREAT YARMOUTH NR30 1EQ
Extend cafe to form additional covered and outdoor seating areas
06/18/0132/F
Great Yarmouth
Planning Authority Score
4.4/10
Below average
#181 of 296 councils
Relevant to this application:
Householder decisions

Great Yarmouth ranks #125 out of 296 councils for householder decision speed. 49% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Great Yarmouth decision statistics
Based on MHCLG data, the year to March 2026
87%
Overall approval rate
Above avg (87%) #171 of 296
92%
Householder approved
Above avg (90%) #154 of 296
69%
Decided in 8 weeks
Above avg (63%) #125 of 296
49%
Extended time limit
Above avg (41%) #221 of 296
69%
Minor dwellings approved
51 decided (1-9 homes)
78%
Major dwellings approved
9 decided (10+ homes)
89%
Change of use approved
18 decided
366
Total decisions
47 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings