Roundabout At Junction Of Newcastle Road And Shields Road Sunderland Fulwell Data via plota.co.uk

26/01653/ADV - Advert Application Current

Proposal

1no. freestanding digital 48 sheet advertising board. Data via plota.co.uk

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View original council record ↗Last checked 8 Oct 2026, 07:48

Street View

Application progress

✓

Received

30 Jul 2026

✓

Consultation

5 Aug 2026

Decision

Expected by 13 Oct 2026

Under consideration

No decision has been issued yet. Plota predicted a decision around 9 Oct 2026; it is now day 71.

The consultation period closed on 26 Aug 2026.

Documents 6

Site constraints 4

Also on the record

Radon affected area, class 2; Coalfield, development low risk area; Green belt 5 m away: Tyne and Wear; Inside the Sunderland built-up area.

Not affected

Outside flood zones 2 and 3 · No listed building at the site · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Mining Remediation Authority, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council: Sunderland
Application type: Advert Application
Received: 30 Jul 2026
Validated: 30 Jul 2026
Ward: Southwick
Case officer: Show
Target decision: 13 Oct 2026
Applicant: Show
Agent: Ardent Land Limited

Decision outlook

Day 71, past the statutory target. 91% of signs and adverts in Sunderland are decided within thirteen weeks, which runs to 29 Oct 2026; extensions of time are common, and the council need not decide on the day. Last seen undecided on 8 Oct 2026.

predicted

Day 7115 days past the 56-day target

89%decided within 8 weeks

98%approved

46decided in the last year

Plota live figures for signs and adverts decided by Sunderland in the last twelve months, from validation. Sunderland decision record →

Public comments

No public comments yet.

Last counted 8 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference: PP-15123733
Planning Portal ref: PP-15123733
Consultation: 5 Aug 2026
Comments by: 26 Aug 2026
Statutory expiry: 24 Sept 2026
Env. assessment: No

Sunderland

Planning Authority Score

6.2/10

Average

#94 of 296 councils

Relevant to this application:

Other decisions

Sunderland ranks #99 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance

Sunderland decision statistics

Based on MHCLG data, the year to March 2026

91%

Overall approval rate

Above avg (87%) #101 of 296

94%

Householder approved

Above avg (90%) #119 of 296

73%

Decided in 8 weeks

Above avg (63%) #99 of 296

37%

Extended time limit

Below avg (41%) #123 of 296

85%

Minor dwellings approved

34 decided (1-9 homes)

84%

Major dwellings approved

19 decided (10+ homes)

66%

Change of use approved

58 decided

581

Total decisions

54 refused in the year to March 2026