490 - 492 Fulham Road, London, SW6 5NH Data via plota.co.uk

P/2026/02661/ADV - Advertisement REGISTERED: Under Consultation

Proposal

Display of an externally illuminated static advertisement measuring 14 metres wide by 5 metres high within a temporary scaffold shroud incorporating a 1:1 depiction of the front elevation, illuminated by six downlights, for a period of 6 months. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
20 Oct 2026
✓
Validated
21 Oct 2026
Decision
Expected by 16 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 21 Dec 2026 and 2 Jan 2027, from Hammersmith and Fulham's recent signs and adverts.

Comments are open until 25 Nov 2026

Comment on this application ↗

Site constraints 10

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Walham Green conservation area
Also 63. Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Archaeological priority area: Medieval and post-medieval settlement and market place of the parish.
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Hammersmith and Fulham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Fulham Town Centre
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project about 887 m away: Thames Tideway Tunnel
The site is about 887 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
5 listed buildings within 150 m of the postcode pin; Inside the Hammersmith and Fulham built-up area; Public transport access: PTAL 5 (very good), TfL 2023, for the 100 m square; Heritage at risk about 96 m away: Church of St John, North End Road, Walham Green.
Not affected
Not green belt · No scheduled monument at the site

Checked on 23 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £620,000 in July 2021. Other property, leasehold.

26 July 2021£620,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Application type
Advertisement
Postcode
SW6 5NH
Received
20 Oct 2026
Validated
21 Oct 2026
Ward
Walham Green
Case officer
Show
Agent
Paul O'Neill / Metropolis Planning
Freehold owner
Show

Decision outlook

Day 7 of the 56-day target. Hammersmith and Fulham usually decides signs and adverts by day 65.

Day 758 days to the predicted decision (day 65)
36%decided within 8 weeks
94%approved
70decided in the last year

Plota live figures for signs and adverts decided by Hammersmith and Fulham in the last twelve months, from validation. Hammersmith and Fulham decision record →

Consultation & key dates

Consultation
22 Oct 2026
Comments by
25 Nov 2026
Site or press notice
4 Nov 2026
Statutory expiry
16 Dec 2026
Hammersmith and Fulham
Planning Authority Score
3.7/10
Below average
#210 of 296 councils
Relevant to this application:
Other decisions

Hammersmith and Fulham is one of the slowest councils in England for householder decisions, ranking #281 out of 296. The council extends the time limit on 63% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 99% approval rate vs 90% nationally.

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Hammersmith and Fulham decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #20 of 296
99%
Householder approved
Above avg (90%) #4 of 296
33%
Decided in 8 weeks
Below avg (63%) #281 of 296
63%
Extended time limit
Above avg (41%) #275 of 296
97%
Minor dwellings approved
209 decided (1-9 homes)
100%
Major dwellings approved
1 decided (10+ homes)
92%
Change of use approved
37 decided
1,321
Total decisions
60 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.