Clarence House Hotel, The Esplanade, Tenby, Pembrokeshire, SA70 7DU Data via plota.co.uk

NP/26/0398/ADV - Advert Approved

Proposal

Advertisement board/sun screen within hotel garden Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
4 Aug 2026
✓
Consultation
12 Aug 2026
✓
Approved
28 Sept 2026

Approved on 28 Sept 2026 · Delegated · Last checked 29 Sept 2026

Site constraints 25

LDP Open SpaceAncient Monument - within 500mROW Coast Path - within 10mRecreation Character AreasArticle_4_DirectionsAffordable Housing SubmarketsSeascape Character AreasLandscape Character AreaTAN 02 - Planning and Affordable HousingTAN 07 - Outdoor Advertisement ControlLDP2 Policy 08 - Special QualitiesLDP2 Policy 02 - Tenby Local Service and Tourism CentreLDP2 Policy 30 - AmenityLDP2 Policy 29 - Sustainable DesignPPW12Future Wales
Grade II listed: Cliff terrace to the Atlantic Hotel
List entry 26360 · 30 m away · 22 more listed buildings within 150 m (22 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 22 with distances
Historic England ↗
Pembrokeshire Coast National Park
The park authority decides applications here. Great weight to conserving the landscape; major development restricted.
Landscape, scenic beauty and wildlife carry great weight, and major development is only allowed in exceptional circumstances.
Tenby conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Special area of conservation 1 m away: Carmarthen Bay and Estuaries / Bae Caerfyrddin ac Aberoedd
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Agricultural land, grade 5
Very poor quality farmland, not best and most versatile. Source: the Predictive Agricultural Land Classification Map (Defra and Natural England, 2025; the Welsh Government's Predictive ALC Map 2 in Wales), a model rather than a site survey. A site survey can differ.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
SSSI 1 m away: Tenby Cliffs and St. Catherine's Island
Natural England may need consulting, depending on what is proposed.
Sites of special scientific interest are the best wildlife and geological sites in the country. Development likely to harm one is rarely permitted.
Scheduled monument 96 m away: Tenby Town Wall
Its setting is a consideration for work nearby.
Nationally important archaeology protected by the Secretary of State. Work that affects the monument or its setting is rarely permitted.
Radon affected area, class 5
An estimated 10 to 30% of homes reach the radon action level. Indicative for the 1 km square, which takes the highest class found in it; a radon test gives the answer for a building.
From the British Geological Survey and UK Health Security Agency indicative atlas. Under building regulations, as the BRE guide BR 211 (2023) sets out, new buildings and extensions need basic radon protection from class 3 in England and Wales and from class 2 in Scotland, and full protection from class 5. The class at the site itself, from the detailed BGS map, decides which.
UKHSA radon ↗
LDP Open SpaceCouncil record
Recorded by the council for this site.
Council site ↗
Ancient Monument - within 500mCouncil record
Recorded by the council for this site.
Council site ↗
ROW Coast Path - within 10mCouncil record
Recorded by the council for this site.
Council site ↗
Recreation Character AreasCouncil record
Recorded by the council for this site.
Council site ↗
Article_4_DirectionsCouncil record
Recorded by the council for this site.
Council site ↗
Affordable Housing SubmarketsCouncil record
Recorded by the council for this site.
Council site ↗
Seascape Character AreasCouncil record
Recorded by the council for this site.
Council site ↗
Landscape Character AreaCouncil record
Recorded by the council for this site.
Council site ↗
TAN 02 - Planning and Affordable HousingCouncil record
Recorded by the council for this site.
Council site ↗
TAN 07 - Outdoor Advertisement ControlCouncil record
Recorded by the council for this site.
Council site ↗
LDP2 Policy 08 - Special QualitiesCouncil record
Recorded by the council for this site.
Council site ↗
LDP2 Policy 02 - Tenby Local Service and Tourism CentreCouncil record
Recorded by the council for this site.
Council site ↗
LDP2 Policy 30 - AmenityCouncil record
Recorded by the council for this site.
Council site ↗
LDP2 Policy 29 - Sustainable DesignCouncil record
Recorded by the council for this site.
Council site ↗
PPW12Council record
Recorded by the council for this site.
Council site ↗
Future Wales: The National Plan 2040Council record
Recorded by the council for this site.
Council site ↗
Also on the record
National infrastructure project: Gwynt Glas Offshore Wind Farm, at pre-application.
Not affected
Outside flood zones 2 and 3

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advert
Postcode
SA70 7DU
Received
4 Aug 2026
Validated
4 Aug 2026
Ward
W05001489
Parish
Tenby
Case officer
Show
Target decision
28 Sept 2026
Decision
Approved with Conditions
Decision date
28 Sept 2026
Decision level
Delegated
Applicant
Show
Agent
Phillips

How this decision compares

Decided in 55 days from validation, about the council's usual 55 days. Approved, as 87% of advertisement consent here are.

67%decided within 8 weeks
87%approved
9,937decided in the last year

Plota live figures for advertisement consent decided across the UK in the last twelve months, from validation; too few recent advertisement consent in Pembroke Coast to go on. Pembroke Coast decision record →

Consultation & key dates

Alt. reference
PP-15130186
Site or press notice
12 Aug 2026
Committee
2 Sept 2026
Statutory expiry
2 Sept 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use