153 High Street New Malden KT3 4BH Data via plota.co.uk

26/01327/ADV - Advert Application Refused

Proposal

Display of 1 no illuminated fascia signage and 1 no illuminated projection sign. (Retrospective) Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
19 Jun 2026
✓
Validated
17 Jul 2026
✓
Consultation
29 Jul 2026
✗
Refused
8 Sept 2026
Appeal
Not lodged

Refused on 8 Sept 2026 · Delegated Decision · Last checked 24 Sept 2026

Site constraints 5

Article 4 direction
New Malden. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Kingston upon Thames AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: New Malden
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Also on the record
Inside the Kingston upon Thames built-up area; Public transport access: PTAL 4 (good), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area40 m² (431 sq ft)
Energy ratingD (asset rating 98)
UseRetail/Financial and Professional Services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in October 2024, the latest held for this property. The building may have changed since. View the certificate

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Important details

Application type
Advert Application
Postcode
KT3 4BH
Received
19 Jun 2026
Validated
17 Jul 2026
Ward
New Malden Village
Parish
New And Old Malden
Target decision
11 Sept 2026
Decision
Refuse
Decision date
8 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Rikesh Mistry

How this decision compares

Decided in 53 days from validation, about the council's usual 56 days. Refused, as 18% of signs and adverts here are.

69%decided within 8 weeks
82%approved
78decided in the last year

Plota live figures for signs and adverts decided by Kingston upon Thames in the last twelve months, from validation. Kingston upon Thames decision record →

Public comments

No public comments yet.

12 neighbours consulted · Last counted 24 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15018474
Planning Portal ref
PP-15018474
Neighbours
27 Jul 2026
Consultation
29 Jul 2026
Comments by
19 Aug 2026
Statutory expiry
11 Sept 2026
Env. assessment
No
Kingston upon Thames
Planning Authority Score
6.5/10
Good
#76 of 296 councils
Relevant to this application:
Other decisions

Kingston upon Thames is faster than most councils at deciding householder applications, ranking #33 out of 296. Only 20% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Kingston upon Thames is also one of the strictest councils - it refuses more householder applications than almost any other, with only 82% approved vs 90% nationally.

One of the strictest councils
only 82% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Kingston upon Thames decision statistics
Based on MHCLG data, the year to March 2026
75%
Overall approval rate
Below avg (87%) #288 of 296
82%
Householder approved
Below avg (90%) #266 of 296
81%
Decided in 8 weeks
Above avg (63%) #33 of 296
20%
Extended time limit
Below avg (41%) #18 of 296
44%
Minor dwellings approved
124 decided (1-9 homes)
60%
Major dwellings approved
10 decided (10+ homes)
42%
Change of use approved
26 decided
1,112
Total decisions
274 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.