Strensham Motorway Service Area M5 Northbound Strensham Worcester WR8 0BZ Data via plota.co.uk

M/26/01303/ADV - Advertisement Pending Decision

Proposal

2 x 3 metre digital advertising board (DM6) located on the slip road in to the service area. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
27 Aug 2026
✓
Validated
12 Oct 2026
Decision
Expected by 7 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 6 Dec 2026, from recent advertisement consent across the UK.

Comments are open until 5 Nov 2026

Comment on this application ↗

Site constraints 3

Agricultural land, grade 3a
Best and most versatile land (grades 1, 2 and 3a). Source: the Predictive Agricultural Land Classification Map (Defra and Natural England, 2025; the Welsh Government's Predictive ALC Map 2 in Wales), a model rather than a site survey. Natural England's Provisional ALC map (1:250,000, 1970s) agrees.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Habitat network: Network Expansion Zone
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Radon affected area, class 3.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 14 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement
Postcode
WR8 0BZ
Received
27 Aug 2026
Validated
12 Oct 2026
Ward
Upton & Ripple Ward
Parish
Hill Croome CP
Case officer
Show
Decision level
Delegated
Applicant
Show
Agent
i-media Advertising Limited

Decision outlook

Day 17 of the 56-day target. Councils usually decide advertisement consent by day 55.

Day 1739 days to the 56-day target
64%decided within 8 weeks
87%approved
13,916decided in the last year

Plota live figures for advertisement consent decided across the UK in the last twelve months, from validation; too few recent advertisement consent in Malvern Hills to go on. Malvern Hills decision record →

Consultation & key dates

Consultation
13 Oct 2026
Comments by
5 Nov 2026
Malvern Hills
Planning Authority Score
5.5/10
Average
#120 of 296 councils
Relevant to this application:
Other decisions

Malvern Hills is faster than most councils at deciding householder applications, ranking #45 out of 296. Householder applications are slightly less likely to be approved here (87%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Malvern Hills decision statistics
Based on MHCLG data, the year to March 2026
82%
Overall approval rate
Below avg (87%) #251 of 296
87%
Householder approved
Below avg (90%) #232 of 296
79%
Decided in 8 weeks
Above avg (63%) #45 of 296
37%
Extended time limit
Below avg (41%) #121 of 296
57%
Minor dwellings approved
148 decided (1-9 homes)
88%
Major dwellings approved
17 decided (10+ homes)
86%
Change of use approved
35 decided
744
Total decisions
131 refused in the year to March 2026