Basement And Ground Floor 10 Dean Street London W1D 3RW Data via plota.co.uk

26/04093/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of five internally illuminated fascia signs measuring 0.47 x 5.262m, 0.615m x 1.037m, 0.615m x 1.037m, one internally illuminated projecting sign measuring 0.7m x 0.7m and one internally illuminated other sign measuring 0.85m x 0.85m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
22 Jun 2026
✓
Approved
10 Jul 2026

Approved on 10 Jul 2026 · Delegated Decision · Last checked 29 Jul 2026

Documents 14

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 10 Jul 2026 View ↗ PDF DELEGATED REPORT Report · 10 Jul 2026 View ↗

Plans & drawings 7

PDF EXISTING DEAN STREET Drawing · 22 Jun 2026 View ↗ PDF EXISTING CARLISLE STREET ELEVATION Drawing · 22 Jun 2026 View ↗ PDF SECTIONS Drawing · 22 Jun 2026 View ↗ PDF PROPOSED DEAN STREET Drawing · 22 Jun 2026 View ↗ PDF PROPOSED CARLISLE STREET ELEVATION Drawing · 22 Jun 2026 View ↗ PDF SECTIONS Drawing · 22 Jun 2026 View ↗ PDF LOCATION PLAN Location Plan · 22 Jun 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 22 Jun 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 9 Jul 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 23 Jun 2026 View ↗ PDF PX DEAN STREET OS MAP Background Papers · 22 Jun 2026 View ↗ PDF PX DEAN STREET REV H OPT1 Background Papers · 22 Jun 2026 View ↗

All documents on the council site ↗

Licence at this address

  • Licence Pizza Express Premises licence · in force since 1 Feb 2008 Hours not given on the register
    Food hygiene rating: 5 (Very good)Inspected 29 Apr 2026

Licensed hours are what the licence permits, not opening times.

Site constraints 11

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2B.1 Parliament Hill oak tree to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
62 listed buildings within 150 m
Nearest: 19, Carlisle Street W1, Grade II, 5 m away · 2 Grade I, 9 Grade II*, 49 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 62 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 905 m away: Thames Tideway Tunnel
The site is 905 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 128 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area265 m² (2,852 sq ft)
Energy ratingE (asset rating 102)
UseA3/A4/A5 Restaurant and Cafes/Drinking Establishments and Hot Food takeaways
HeatingAir Conditioning

From the energy performance certificate lodged in May 2022, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 3RW
Received
22 Jun 2026
Validated
22 Jun 2026
Ward
West End
Case officer
Show
Target decision
17 Aug 2026
Decision
Application Permitted
Decision date
10 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Technical Signs

How this decision compares

Decided in 18 days from validation, 22 days faster than Westminster's median of 40 for signs and adverts. Approved, as 83% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,132decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-15028533
Planning Portal ref
PP-15028533
Env. assessment
No

Historical activity at this location

29 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2022 Approved
Display of internally illuminated (letters only) fascia signs measuring 0.5m X 1.958m, 0…
22/01261/ADV
2022 Withdrawn
Display of non- illuminated signs on two non - retractable awnings measuring 0.92m x 4.18…
22/02805/ADV
2022 Withdrawn
Installation of two new non illuminated non - retractable awnings measuring 0.92m x 4.18m…
22/02804/FULL
2022 Approved
Installation of sliding folding doors to existing shopfront.
22/01034/FULL
Within ~100m

Nearby activity

2025 Approved
35 Soho Square London W1D 3QX
External alterations, replacement windows and plant and enclosure and creation of a terra…
25/07565/FULL
2025
3 Great Chapel Street London W1F 8FL
Display of a halo illuminated fascia sign measruing 0.33m x 1.30m; an externally illumina…
25/07131/ADV
2025
3 Great Chapel Street London W1F 8FL
Shopfront Alterations. (Linked with 25/07131/ADV)
25/07130/FULL
2025 Approved
95 - 97 Dean Street London W1D 3SY
Alterations to shopfront including installation of a solid metal stall riser; metal side…
25/05188/FULL
2025 Approved
95 - 97 Dean Street London W1D 3SY
Display of three internally illuminated fascia signs measuring 0.33m x 3.915m, 0.25m x 2…
25/05189/ADV
2025 Approved
2 Soho Square London W1D 3PX
Installation of metal railing entrance gate at front entrance steps
25/04961/LBC
2025 Approved
2 Soho Square London W1D 3PX
Installation of metal railing entrance gate at front entrance steps
25/04960/FULL
2025
6 Carlisle Street London W1D 3BN
Like for like replacement of rear roof including lead flashing and other repair works.
25/06206/LBC
2025 Withdrawn
5 Carlisle Street London W1D 3BL
Installation of a openable glass conservatory structure and a fixed glass cover over acce…
25/04280/FULL
2025 Withdrawn
5 Carlisle Street London W1D 3BL
Installation of a openable glass conservatory structure and a fixed glass cover over acce…
25/04281/LBC
2025 Approved
21 - 25 St Anne's Court London W1F 0BJ
Display of two internally illuminated fascia signs each measuring 0.50m x 0.45m; two proj…
25/04195/ADV
2025
21 - 25 St Anne's Court London W1F 0BJ
Installation of a new partially openable shopfront.
25/04188/FULL
2025 Approved
2 Soho Square London W1D 3PX
Display for a temporary period of six months of a non-illuminated 'to let' board attached…
25/03453/AD7
2025 Refused
87 Dean Street London W1D 3SR
Installation of replacement shopfront, including replacement windows and entrance door, a…
25/02217/FULL
2025
1 Dean Street London W1D 3RB
Variation of condition 1 of planning permission dated 4th June 2024 (RN:24/01091/FULL) fo…
25/02917/FULL
2025
87 Dean Street London W1D 3SR
Display of internally illuminated (letters only) fascia sign measuring 4.95m X 0.45m and…
25/02218/ADV
2025
13 - 14 Dean Street London W1D 3RS
Erection of two storey roof extension (Class E Use), use of all of ground floor as Class…
25/01923/FULL
2025
35 Soho Square London W1D 3QX
Temporary display of 1:1 replica facade building wrap on the east elevation incorporating…
25/01819/ADV
2025
13 - 14 Dean Street London W1D 3RS
Installation of replacement windows to front and rear elevation including four lantern ro…
25/01125/FULL
2025 Approved
38 Soho Square London W1D 3HB
Display for a temporary period of six months of a non-illuminated estate agent board atta…
25/00372/AD7
2020 Withdrawn
88 Dean Street London W1D 3ST
Use of first to third floors as 4 flats (Class C3) installation of secondary glazing to h…
20/00597/LBC
2019 Approved
The Nadler Soho 10 - 12 Carlisle Street London W1D 3BR
Display of one high level halo illuminated letters sign measuring 2.53m x 0.34m
19/09811/ADV
2019 Approved
3 Soho Square London W1D 3PY
Internal alterations at lower ground and first floor levels.
19/09746/LBC
2019 Approved
4-6 Soho Square London W1D 3PZ
External alterations including the installation of ventilation and cooling plant at roof…
19/07915/LBC
2019 Approved
4-6 Soho Square London W1D 3PZ
External alterations including the installation of ventilation and cooling plant at roof…
19/07920/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.