Unit 1 Cunard House 15 Regent Street London SW1Y 4LN Data via plota.co.uk

26/06062/ADV - Advert Application (ADV) Approved
Listed buildingsSigns & advertsCommercial premises

Proposal

Display of non-illuminated vinyl wrap at shopfront glass until 4th December 2026, measuring 3216mm x 2585mm. (Linked with 26/06061/LBC) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
4 Sept 2026
✓
Approved
23 Sept 2026

Approved on 23 Sept 2026 · Delegated Decision · Last checked 26 Sept 2026

Documents 8

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 23 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 23 Sept 2026 View ↗

Plans & drawings 3

PDF LOCATION PLAN Location Plan · 4 Sept 2026 View ↗ PDF PROPOSED ELEVATION Drawing · 4 Sept 2026 View ↗ PDF EXISTING ELEVATION Drawing · 4 Sept 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 4 Sept 2026 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 21 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 11 Sept 2026 View ↗

All documents on the council site ↗

Associated applications 2

Site constraints 12

Grade II listed: 15, Lower Regent Street Sw1
List entry 1274516 · The pin is inside its outline · 31 more listed buildings within 150 m (2 Grade I, 7 Grade II*, 22 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 31 with distances
Historic England ↗
Regent Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 4A.2 Primrose Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 396 m away: Thames Tideway Tunnel
The site is 396 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 175 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 129 m away: St James's Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

3 Jul 2026Approved

Part Basement, Ground Floor And Part Mezzanine Floor British Columbia House 1 - 3 Regent Street London SW1Y 4NR

Installation of security locks and other fittings to the entrance doors to 3 Reg...

26/04425/LBC
23 Jun 2026Approved

Basement And Ground Floor 13 Regent Street London SW1Y 4LR

Display of two internally illuminated (internal soffit-mounted) fascia signs mea...

26/03462/ADV
22 Jun 2026Approved

Cunard House 15 Regent Street London SW1Y 4LR

Display of non-illuminated promotional vinyls measuring 3.1m x 2.4m applied to s...

26/02204/ADV

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16 Moor Street London W1D 5AP

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1Y 4LN
Received
4 Sept 2026
Validated
4 Sept 2026
Ward
St James's
Case officer
Show
Target decision
30 Oct 2026
Decision
Application Permitted
Decision date
23 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
101 A+D Ltd.

How this decision compares

Decided in 19 days from validation, 37 days faster than Westminster's median of 56 for listed building works. Approved, as 90% of listed building works here are.

50%decided within 8 weeks
90%approved
2,038decided in the last year

Plota live figures for listed building works decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 26 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15205316
Planning Portal ref
PP-15205316
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
108 Jermyn Street London SW1Y 6EE
Display of non-illuminated fascia sign measuring 0.64m x 1.35m; non illuminated hanging s…
25/07575/ADV
2025 Approved
3 St James's Square London SW1Y 4JU
Extension of lift overrun at roof level and associated works.
25/05780/FULL
2025
Part Basement, Ground Floor And Part Mezzanine Floor British Columbia House 1 - 3 Regent Street London SW1Y 4NR
Minor internal works to two sets of doors at ground floor level.
25/06651/LBC
2025 Approved
Open Space Centre Of St James's Square London SW1Y 4LD
T146 1 x Tree of Heaven: Crown reduce to previous, most recent reduction points, pruning…
25/06052/TPO
2025 Approved
215 - 217 Piccadilly London W1J 9HN
Partial demolition, enabling works, strip out and investigative works to Clydesdale Bank…
25/04379/LBC
2025 Approved
21B Jermyn Street London SW1Y 6HP
Display of non illuminated fascia sign measuring 1.104m X 0.4m
25/05725/ADV
2025 Approved
Second Floor North British Columbia House 1 - 3 Regent Street London SW1Y 4NW
Installation of security locks to the entrance doors to 3 Regent Street, an internal cros…
25/04736/LBC
2025
1 St James's Market London SW1Y 4SB
Display of a Turtle Sculpture on outside 1 St James's Market, to the right of the main en…
25/03569/ADV
2025
Cunard House 15 Regent Street London SW1Y 4LR
Investigative works to corbels to ascertain condition of steelwork behind corbels and oth…
25/01477/LBC
2024
Morris House 1 Jermyn Street London SW1Y 4UH
Public realm improvements to Jermyn Street
24/08322/LBC
2024
Morris House 1 Jermyn Street London SW1Y 4UH
Public realm improvements to Jermyn Street including obscure glazed doors to the colonnad…
24/08323/LBC
2024 Refused
56 Haymarket London SW1Y 4RP
Use of two areas of the public highway measuring 2.68m x 6.43m and 3.73m x 9.5m for the p…
24/04658/TCH
2024 Approved
215 - 217 Piccadilly London W1J 9HN
Internal strip out and opening up works
24/04586/LBC
2024 Approved
20 Regent Street London SW1Y 4PH
Display of non-illuminated fascia and hanging sign measuring 1.36m x 0.02m and 0.90m x 0…
24/04438/ADV
2024
Charles House 5 - 11 Regent Street London SW1Y 4LR
Display of non-illuminated mesh and vinyl advertisements on hoardings.
24/04340/ADV
2024
Morris House 1 Jermyn Street London SW1Y 4UH
Public realm improvements to Jermyn Street
24/03515/FULL
2024
Morris House 1 Jermyn Street London SW1Y 4UH
Public realm improvements to Jermyn Street including obscure glazed doors to the colonnade
24/03516/FULL
2023 Approved
Cunard House 15 Regent Street London SW1Y 4LR
Repair and restoration to the external elevations and roof including cleaning of stonewor…
23/07286/LBC
2023 Approved
29 - 31 Regent Street London SW1Y 4NQ
Use of an area of the public highway measuring 6.5m by 1.9m for the placing of 4 tables…
23/06680/TCH
2023
224 Piccadilly London W1J 9HP
Installation of internally illuminated fascia sign measuring 2.50m x 0.24m, two low level…
23/04169/LBC
2018 Approved
112 Jermyn Street London SW1Y 6LS
Renewal of display for a temporary period of six months of a non-illuminated 'to let' boa…
18/09025/AD7
2018 Approved
6 Babmaes Street London SW1Y 6HD
Extension and alteration of the existing office (Class B1) building together with the use…
18/06785/FULL
2018 Approved
1 Carlton Street London SW1Y 4QQ
Installation of two awnings with signage to the St James's Market elevation and two awnin…
18/07213/LBC
2018 Approved
British Columbia House 1 - 3 Regent Street London SW1Y 4NR
Use of two areas of the public highway measuring 3.28 x 11.48 and 3.28 x 10.51 for the pl…
18/06728/TCH
2018 Approved
Amazon UL06, Brixton (Origin) Limited, London, SW1Y 4LR
Proposed 2 x hvac system to operate at low speed to existing industrial unit. To be locat…
18/0172/DELBRE
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings