Cunard House 15 Regent Street London SW1Y 4LR Data via plota.co.uk

26/02204/ADV - Advert Application (ADV) Approved
ShopfrontsSigns & adverts

Proposal

Display of non-illuminated promotional vinyls measuring 3.1m x 2.4m applied to shopfront glazing for a temporary period until 1 April 2027. Data via plota.co.uk

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View original council record ↗

Application progress

✓
Received
1 Apr 2026
✓
Validated
22 Jun 2026
✓
Approved
7 Jul 2026

Approved on 7 Jul 2026 · Delegated Decision · Last checked 19 Jul 2026

Documents 15

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 7 Jul 2026 View ↗ PDF DELEGATED REPORT Report · 7 Jul 2026 View ↗

Plans & drawings 6

PDF EXISTING SHOPFRONT Drawing · 22 Jun 2026 View ↗ PDF PROPOSED SHOPFRONT Drawing · 22 Jun 2026 View ↗ PDF WHOLE SECTION Drawing · 22 Jun 2026 View ↗ PDF SITE PLAN Drawing · 22 Jun 2026 View ↗ PDF LOCATIONPLAN Location Plan · 1 Apr 2026 View ↗ PDF DRAWINGS Drawing · 1 Apr 2026 View ↗

Consultation & comments 1

PDF INVALID CHASER LETTER (14 DAY RESPONSE) Background Papers · 8 Jun 2026 View ↗

Other documents 6

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 3 Jul 2026 View ↗ PDF INVALID APPLICATION RETURNED LETTER Background Papers · 18 Jun 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 10 Apr 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 10 Apr 2026 View ↗ PDF APPLICATIONFORMREDACTED Superseded document · 1 Apr 2026 View ↗ PDF SITELOCATION Background Papers · 1 Apr 2026 View ↗

All documents on the council site ↗

Other new applications on this street

Basement And Ground Floor 13 Regent Street London SW1Y 4LR

Alterations to existing glazing shopfront, entrance doors, new step and internal...

26/04127/LBC - 23 Jun 2026

Part Basement, Ground Floor And Part Mezzanine Floor British Columbia House 1 - 3 Regent Street London SW1Y 4NR

Installation of security locks and other fittings to the entrance doors to 3 Reg...

26/04425/LBC - 3 Jul 2026

Unit 1 Cunard House 15 Regent Street London SW1Y 4LN

Installation of signage. Internal alterations to ground floor and basement to en...

26/03234/LBC - 15 May 2026

16B Regent Street London SW1Y 4PH

Display of one non-illuminated flag and flagpole measuring 2m x 1m.

26/02189/ADV - 1 Apr 2026

Nearby new applications

81 Jermyn Street London SW1Y 6JF

Variation of condition 1 of planning permission dated 30 October 2025 (RN: 24/03...

26/05011/FULL - 27 Jul 2026

Regent Street London

Display of strings of LED lights suspended on catenary wires on 25 crossings on ...

26/05014/ADV - 27 Jul 2026

25 Old Bond Street London W1S 4QB

Details of revised boundary treatment / method statement for removal and reinsta...

26/05007/ADLBC - 24 Jul 2026

25 Old Bond Street London W1S 4QB

Removal of condition 21 of planning permission dated 1st May 2026 (RN: 25/07665/...

26/04966/FULL - 24 Jul 2026

25 Old Bond Street London W1S 4QB

Details of acoustic report / revised boundary treatment / new windows and doors ...

26/04976/ADFULL - 24 Jul 2026

25 Old Bond Street London W1S 4QB

Details of updated Deconstruction Audit/Report and updated and Detailed Circular...

26/04969/ADFULL - 24 Jul 2026

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1Y 4LR
Received
1 Apr 2026
Validated
22 Jun 2026
Ward
St James's
Case officer
Show
Target decision
17 Aug 2026
Decision
Application Permitted
Decision date
7 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
101 A+D Ltd.

Consultation & key dates

Alt. reference
PP-14830427
Env. assessment
No

Historical activity at this location

36 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Details of a report confirming: - (A) the findings from the investigation; and (B) the re…
25/05320/ADLBC
2025 Approved
Sample panel of the proposed stone cleaning; pursuant to condition 4 of listed building c…
25/03766/ADLBC
2025
Investigative works to corbels to ascertain condition of steelwork behind corbels and oth…
25/01477/LBC
2023 Approved
Repair and restoration to the external elevations and roof including cleaning of stonewor…
23/07286/LBC
2022 Approved
Internal alterations at first, second and third floor levels.
22/07141/LBC
2020 Approved
Alterations to the Regent Street ground floor facade and entrance of Cunard House.
20/05294/LBC
2020 Approved
Alterations to the Regent Street ground floor facade and entrance of Cunard House.
20/05293/FULL
2020 Approved
Details of the dormer, glazing and a more traditional design for the balustrade pursuant…
20/03824/ADLBC
2020 Approved
Details of the dormer, glazing and a more traditional design for the balustrade pursuant…
20/03813/ADFULL
2020 Approved
Removal of window cleaning cradle and extension of lift at roof level to include a new li…
20/01291/LBC
2020 Approved
Removal of window cleaning cradle and extension of lift at roof level to include a new li…
20/01290/FULL
Within ~100m

Nearby activity

2025
108 Jermyn Street London SW1Y 6EE
Display of non-illuminated fascia sign measuring 0.64m x 1.35m; non illuminated hanging s…
25/07575/ADV
2025 Approved
3 St James's Square London SW1Y 4JU
Extension of lift overrun at roof level and associated works.
25/05780/FULL
2025
Part Basement, Ground Floor And Part Mezzanine Floor British Columbia House 1 - 3 Regent Street London SW1Y 4NR
Minor internal works to two sets of doors at ground floor level.
25/06651/LBC
2025 Approved
Open Space Centre Of St James's Square London SW1Y 4LD
T146 1 x Tree of Heaven: Crown reduce to previous, most recent reduction points, pruning…
25/06052/TPO
2025 Approved
215 - 217 Piccadilly London W1J 9HN
Partial demolition, enabling works, strip out and investigative works to Clydesdale Bank…
25/04379/LBC
2025 Approved
21B Jermyn Street London SW1Y 6HP
Display of non illuminated fascia sign measuring 1.104m X 0.4m
25/05725/ADV
2025 Approved
Second Floor North British Columbia House 1 - 3 Regent Street London SW1Y 4NW
Installation of security locks to the entrance doors to 3 Regent Street, an internal cros…
25/04736/LBC
2025
1 St James's Market London SW1Y 4SB
Display of a Turtle Sculpture on outside 1 St James's Market, to the right of the main en…
25/03569/ADV
2024 Approved
215 - 217 Piccadilly London W1J 9HN
Internal strip out and opening up works
24/04586/LBC
2024 Approved
20 Regent Street London SW1Y 4PH
Display of non-illuminated fascia and hanging sign measuring 1.36m x 0.02m and 0.90m x 0…
24/04438/ADV
2024
2 Regent Street London SW1Y 4PF
Installation of additional external heaters located on rail above the shopfront window at…
24/04587/FULL
2024
Charles House 5 - 11 Regent Street London SW1Y 4LR
Display of non-illuminated mesh and vinyl advertisements on hoardings.
24/04340/ADV
2024
Morris House 1 Jermyn Street London SW1Y 4UH
Public realm improvements to Jermyn Street
24/03515/FULL
2024
Morris House 1 Jermyn Street London SW1Y 4UH
Public realm improvements to Jermyn Street including obscure glazed doors to the colonnade
24/03516/FULL
2023 Approved
29 - 31 Regent Street London SW1Y 4NQ
Use of an area of the public highway measuring 6.5m by 1.9m for the placing of 4 tables…
23/06680/TCH
2023 Withdrawn
1 St James's Market London SW1Y 4SB
Display of externally illuminated floor mounted decoration measuring 6.3m x 3.2m for a te…
23/01587/ADV
2023 Approved
Fifth Floor 112 Jermyn Street London SW1Y 6LS
Internal alterations including removal and additions of partitions for the lower ground…
23/02184/LBC
2022 Approved
2 St James's Market London SW1Y 4SB
Installation of 3 antennas,1 GPS module, 15. RRHs, 1 PSU, 2 FPRs and associated ancillary…
22/08110/TELCOM
2022 Approved
Development Site At St Albans, Greener House, Samuel House Haymarket, 13-16 Charles II St Haymarket London
Variation of conditions 3, 4, 5, 6, 7, 39, 40 and 52 dated 24 June 2020 (RN:19/04480/FULL…
22/03961/FULL
2022 Refused
Clydesdale Bank House 33 - 37 Regent Street London SW1Y 4ND
Installation of six antennas and two transmission dishes on the roof of the building loca…
22/07442/LBC
2018 Approved
1 Carlton Street London SW1Y 4QQ
Installation of two awnings with signage to the St James's Market elevation and two awnin…
18/07213/LBC
2018 Approved
British Columbia House 1 - 3 Regent Street London SW1Y 4NR
Use of two areas of the public highway measuring 3.28 x 11.48 and 3.28 x 10.51 for the pl…
18/06728/TCH
2018 Approved
Amazon UL06, Brixton (Origin) Limited, London, SW1Y 4LR
Proposed 2 x hvac system to operate at low speed to existing industrial unit. To be locat…
18/0172/DELBRE
2018 Approved
4 St James's Market London SW1Y 4AH
Display of externally illuminated hanging sign measuring 0.77m X 0.5m.
18/06650/ADV
2018
2 St James's Market London SW1Y 4SB
Erection of 3 antennas, 4 cabinets and associated development on the roof of the existing…
18/06378/TELCOM
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision performance
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings