Cunard House 15 Regent Street London SW1Y 4LR Data via plota.co.uk

26/02204/ADV - Advert Application (ADV) Approved
ShopfrontsSigns & advertsCommercial premises

Proposal

Display of non-illuminated promotional vinyls measuring 3.1m x 2.4m applied to shopfront glazing for a temporary period until 1 April 2027. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
1 Apr 2026
✓
Validated
22 Jun 2026
✓
Approved
7 Jul 2026

Approved on 7 Jul 2026 · Delegated Decision · Last checked 19 Jul 2026

Documents 15

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 7 Jul 2026 View ↗ PDF DELEGATED REPORT Report · 7 Jul 2026 View ↗

Plans & drawings 6

PDF EXISTING SHOPFRONT Drawing · 22 Jun 2026 View ↗ PDF PROPOSED SHOPFRONT Drawing · 22 Jun 2026 View ↗ PDF WHOLE SECTION Drawing · 22 Jun 2026 View ↗ PDF SITE PLAN Drawing · 22 Jun 2026 View ↗ PDF LOCATIONPLAN Location Plan · 1 Apr 2026 View ↗ PDF DRAWINGS Drawing · 1 Apr 2026 View ↗

Consultation & comments 1

PDF INVALID CHASER LETTER (14 DAY RESPONSE) Background Papers · 8 Jun 2026 View ↗

Other documents 6

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 3 Jul 2026 View ↗ PDF INVALID APPLICATION RETURNED LETTER Background Papers · 18 Jun 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 10 Apr 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 10 Apr 2026 View ↗ PDF APPLICATIONFORMREDACTED Superseded document · 1 Apr 2026 View ↗ PDF SITELOCATION Background Papers · 1 Apr 2026 View ↗

All documents on the council site ↗

Site constraints 12

Grade II listed: 15, Lower Regent Street Sw1
List entry 1274516 · The pin is inside its outline · 31 more listed buildings within 150 m (2 Grade I, 7 Grade II*, 22 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 31 with distances
Historic England ↗
Regent Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 4A.2 Primrose Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 396 m away: Thames Tideway Tunnel
The site is 396 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 175 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 129 m away: St James's Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £78,000,000 in April 2019. Other property, leasehold.

5 April 2019£78,000,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area1,117 m² (12,023 sq ft)
Energy ratingC (asset rating 67)
UseB1 Offices and Workshop businesses
HeatingAir Conditioning

From the energy performance certificate lodged in March 2019, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1Y 4LR
Received
1 Apr 2026
Validated
22 Jun 2026
Ward
St James's
Case officer
Show
Target decision
17 Aug 2026
Decision
Application Permitted
Decision date
7 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
101 A+D Ltd.
Freehold owner
Show

How this decision compares

Decided in 15 days from validation, 41 days faster than Westminster's median of 56 for shopfronts. Approved, as 82% of shopfronts here are.

51%decided within 8 weeks
82%approved
210decided in the last year

Plota live figures for shopfronts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-14830427
Planning Portal ref
PP-14830427
Env. assessment
No

Historical activity at this location

36 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Details of a report confirming: - (A) the findings from the investigation; and (B) the re…
25/05320/ADLBC
2025 Approved
Sample panel of the proposed stone cleaning; pursuant to condition 4 of listed building c…
25/03766/ADLBC
2025
Investigative works to corbels to ascertain condition of steelwork behind corbels and oth…
25/01477/LBC
2023 Approved
Repair and restoration to the external elevations and roof including cleaning of stonewor…
23/07286/LBC
2022 Approved
Internal alterations at first, second and third floor levels.
22/07141/LBC
2020 Approved
Alterations to the Regent Street ground floor facade and entrance of Cunard House.
20/05294/LBC
2020 Approved
Alterations to the Regent Street ground floor facade and entrance of Cunard House.
20/05293/FULL
2020 Approved
Details of the dormer, glazing and a more traditional design for the balustrade pursuant…
20/03824/ADLBC
2020 Approved
Details of the dormer, glazing and a more traditional design for the balustrade pursuant…
20/03813/ADFULL
2020 Approved
Removal of window cleaning cradle and extension of lift at roof level to include a new li…
20/01291/LBC
2020 Approved
Removal of window cleaning cradle and extension of lift at roof level to include a new li…
20/01290/FULL
Within ~100m

Nearby activity

2025
108 Jermyn Street London SW1Y 6EE
Display of non-illuminated fascia sign measuring 0.64m x 1.35m; non illuminated hanging s…
25/07575/ADV
2025 Approved
3 St James's Square London SW1Y 4JU
Extension of lift overrun at roof level and associated works.
25/05780/FULL
2025
Part Basement, Ground Floor And Part Mezzanine Floor British Columbia House 1 - 3 Regent Street London SW1Y 4NR
Minor internal works to two sets of doors at ground floor level.
25/06651/LBC
2025 Approved
Open Space Centre Of St James's Square London SW1Y 4LD
T146 1 x Tree of Heaven: Crown reduce to previous, most recent reduction points, pruning…
25/06052/TPO
2025 Approved
215 - 217 Piccadilly London W1J 9HN
Partial demolition, enabling works, strip out and investigative works to Clydesdale Bank…
25/04379/LBC
2025 Approved
21B Jermyn Street London SW1Y 6HP
Display of non illuminated fascia sign measuring 1.104m X 0.4m
25/05725/ADV
2025 Approved
Second Floor North British Columbia House 1 - 3 Regent Street London SW1Y 4NW
Installation of security locks to the entrance doors to 3 Regent Street, an internal cros…
25/04736/LBC
2025
1 St James's Market London SW1Y 4SB
Display of a Turtle Sculpture on outside 1 St James's Market, to the right of the main en…
25/03569/ADV
2024 Approved
215 - 217 Piccadilly London W1J 9HN
Internal strip out and opening up works
24/04586/LBC
2024 Approved
20 Regent Street London SW1Y 4PH
Display of non-illuminated fascia and hanging sign measuring 1.36m x 0.02m and 0.90m x 0…
24/04438/ADV
2024
2 Regent Street London SW1Y 4PF
Installation of additional external heaters located on rail above the shopfront window at…
24/04587/FULL
2024
Charles House 5 - 11 Regent Street London SW1Y 4LR
Display of non-illuminated mesh and vinyl advertisements on hoardings.
24/04340/ADV
2024
Morris House 1 Jermyn Street London SW1Y 4UH
Public realm improvements to Jermyn Street
24/03515/FULL
2024
Morris House 1 Jermyn Street London SW1Y 4UH
Public realm improvements to Jermyn Street including obscure glazed doors to the colonnade
24/03516/FULL
2023 Approved
29 - 31 Regent Street London SW1Y 4NQ
Use of an area of the public highway measuring 6.5m by 1.9m for the placing of 4 tables…
23/06680/TCH
2023 Withdrawn
1 St James's Market London SW1Y 4SB
Display of externally illuminated floor mounted decoration measuring 6.3m x 3.2m for a te…
23/01587/ADV
2023 Approved
Fifth Floor 112 Jermyn Street London SW1Y 6LS
Internal alterations including removal and additions of partitions for the lower ground…
23/02184/LBC
2022 Approved
2 St James's Market London SW1Y 4SB
Installation of 3 antennas,1 GPS module, 15. RRHs, 1 PSU, 2 FPRs and associated ancillary…
22/08110/TELCOM
2022 Approved
Development Site At St Albans, Greener House, Samuel House Haymarket, 13-16 Charles II St Haymarket London
Variation of conditions 3, 4, 5, 6, 7, 39, 40 and 52 dated 24 June 2020 (RN:19/04480/FULL…
22/03961/FULL
2022 Refused
Clydesdale Bank House 33 - 37 Regent Street London SW1Y 4ND
Installation of six antennas and two transmission dishes on the roof of the building loca…
22/07442/LBC
2018 Approved
1 Carlton Street London SW1Y 4QQ
Installation of two awnings with signage to the St James's Market elevation and two awnin…
18/07213/LBC
2018 Approved
British Columbia House 1 - 3 Regent Street London SW1Y 4NR
Use of two areas of the public highway measuring 3.28 x 11.48 and 3.28 x 10.51 for the pl…
18/06728/TCH
2018 Approved
Amazon UL06, Brixton (Origin) Limited, London, SW1Y 4LR
Proposed 2 x hvac system to operate at low speed to existing industrial unit. To be locat…
18/0172/DELBRE
2018 Approved
4 St James's Market London SW1Y 4AH
Display of externally illuminated hanging sign measuring 0.77m X 0.5m.
18/06650/ADV
2018
2 St James's Market London SW1Y 4SB
Erection of 3 antennas, 4 cabinets and associated development on the roof of the existing…
18/06378/TELCOM
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.