1A & 1B Stadium Retail Park, Wembley Park Drive, Wembley, HA9 8TS Data via plota.co.uk

26/2325 - Advertisement consent Registered

Proposal

Installation of signage to include: 1 x internally illuminated main fascia sign to front elevation 1 x internally illuminated main billboard sign to front elevation 2 x internally illuminated circular hanging signs to front elevation 2 x internally illuminated fascia signs to side elevations 1 x internally illuminated fascia sign to rear elevation Non-illuminated replacement signage on the existing retail park totem sign Non-illuminated window graphics to shopfront glazing Non-illuminated window graphics to trolley bays Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
11 Sept 2026
Decision
Expected by 6 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 6 Nov 2026, from Brent's recent signs and adverts.

The consultation period closed on 22 Oct 2026.

Site constraints 6

Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Air quality management area: Brent AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Wembley Park
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Inside the Brent built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Not green belt · No listed building at the site · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area1,156 m² (12,443 sq ft)
Energy ratingC (asset rating 71)
UseRetail/Financial and Professional Services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in May 2023, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Brent
Application type
Advertisement consent
Postcode
HA9 8TS
Received
11 Sept 2026
Validated
11 Sept 2026
Ward
Wembley Park
Case officer
Show
Target decision
6 Nov 2026
Decision level
Delegated Team Manager
Applicant
Show
Agent
Iceni Projects Ltd

Decision outlook

Day 48 of the 56-day target. Brent usually decides signs and adverts by day 56.

Day 488 days to the 56-day target
79%decided within 8 weeks
69%approved
52decided in the last year

Plota live figures for signs and adverts decided by Brent in the last twelve months, from validation. Brent decision record →

Public comments

No public comments yet.

Last counted 28 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15217185
Planning Portal ref
PP-15217185
Comments by
22 Oct 2026
Env. assessment
No
Brent
Planning Authority Score
5.7/10
Average
#113 of 296 councils
Relevant to this application:
Other decisions

Brent is faster than most councils at deciding householder applications, ranking #91 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (85%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Brent decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #269 of 296
85%
Householder approved
Below avg (90%) #247 of 296
73%
Decided in 8 weeks
Above avg (63%) #91 of 296
28%
Extended time limit
Below avg (41%) #42 of 296
53%
Minor dwellings approved
73 decided (1-9 homes)
85%
Major dwellings approved
13 decided (10+ homes)
54%
Change of use approved
193 decided
1,963
Total decisions
431 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.