Savernake Mercedes Benz 123 London Road Newbury RG14 2BX Data via plota.co.uk

26/01810/ADV - Advert Application Awaiting decision

Proposal

Advertising display 1off pylon sign 2off fascia signs 1off welcome sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
20 Aug 2026
Decision
Expected by 30 Oct 2026

Under consideration

No decision has been issued yet. Plota predicted a decision around 28 Oct 2026; it is now day 69.

The consultation period closed on 16 Sept 2026.

Site constraints 6

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
SSSI 183 m away: Bowdown and Chamberhouse Woods SSSI
Natural England may need consulting, depending on what is proposed.
Sites of special scientific interest are the best wildlife and geological sites in the country. Development likely to harm one is rarely permitted.
Also on the record
Radon affected area, class 2; Special area of conservation 454 m away: River Lambourn; Inside the Newbury built-up area.
Not affected
Not green belt · No listed building at the site · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £1,790,000 in February 2021. Other property, leasehold.

4 February 2021£1,790,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area166 m² (1,787 sq ft)
Energy ratingF (asset rating 136)
UseA1/A2 Retail and Financial/Professional services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in January 2021, the latest held for this property. The building may have changed since. View the certificate

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Important details

Application type
Advert Application
Postcode
RG14 2BX
Received
20 Aug 2026
Validated
20 Aug 2026
Ward
Newbury Clay Hill
Parish
Newbury Town Council
Case officer
Show
Target decision
30 Oct 2026
Applicant
Show
Agent
Sign Specialists Ltd
Leaseholder
Show

Decision outlook

Day 69, past the statutory target. 89% of signs and adverts in West Berkshire are decided within thirteen weeks, which runs to 19 Nov 2026; extensions of time are common, and the council need not decide on the day. Last seen undecided on 27 Oct 2026.

Day 6913 days past the 56-day target
59%decided within 8 weeks
100%approved
27decided in the last year

Plota live figures for signs and adverts decided by West Berkshire in the last twelve months, from validation. West Berkshire decision record →

Public comments

No public comments yet.

8 neighbours consulted · Last counted 27 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
16 Sept 2026
Statutory expiry
15 Oct 2026
Env. assessment
No
West Berkshire
Planning Authority Score
3.9/10
Below average
#202 of 296 councils
Relevant to this application:
Other decisions

West Berkshire is slower than most councils at deciding householder applications, ranking #199 out of 296. Householder applications are slightly more likely to be approved here (93%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
West Berkshire decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #122 of 296
93%
Householder approved
Above avg (90%) #142 of 296
57%
Decided in 8 weeks
Below avg (63%) #199 of 296
46%
Extended time limit
Above avg (41%) #203 of 296
55%
Minor dwellings approved
65 decided (1-9 homes)
96%
Major dwellings approved
25 decided (10+ homes)
77%
Change of use approved
57 decided
1,045
Total decisions
108 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.