127 London Road Newbury RG14 2BX Data via plota.co.uk

26/01243/ADV - Advert Application Approved

Proposal

Sign 1: Illuminated 6m Omoda totem Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
9 Jun 2026
✓
Approved
14 Aug 2026

Approved on 14 Aug 2026 · Delegated Decision · Last checked 15 Aug 2026

Site constraints 7

Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Nutrient neutrality catchment: River Lambourn SAC
New homes and overnight accommodation must show nutrient neutrality before approval.
Natural England advice: extra wastewater in these catchments harms protected habitats, so schemes must offset their nutrient load, usually through credits.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
SSSI 206 m away: Bowdown and Chamberhouse Woods SSSI; Radon affected area, class 2; Special area of conservation 435 m away: River Lambourn; Inside the Newbury built-up area.
Not affected
Not green belt · No listed building at the site · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area669 m² (7,201 sq ft)
Energy ratingC (asset rating 74)
UseB1 Offices and Workshop businesses
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in November 2021, the latest held for this property. The building may have changed since. View the certificate

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Important details

Application type
Advert Application
Postcode
RG14 2BX
Received
9 Jun 2026
Validated
9 Jun 2026
Ward
Newbury Clay Hill
Parish
Newbury Town Council
Case officer
Show
Target decision
4 Aug 2026
Decision
Approval
Decision date
14 Aug 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Tara Signs
Leaseholder
Show

How this decision compares

Decided in 66 days from validation, 10 days slower than West Berkshire's median of 56 for signs and adverts. Approved, as 100% of signs and adverts here are.

59%decided within 8 weeks
100%approved
27decided in the last year

Plota live figures for signs and adverts decided by West Berkshire in the last twelve months, from validation. West Berkshire decision record →

Public comments

No public comments yet.

4 neighbours consulted · Last counted 15 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
7 Jul 2026
Statutory expiry
4 Aug 2026
Env. assessment
No
West Berkshire
Planning Authority Score
3.9/10
Below average
#202 of 296 councils
Relevant to this application:
Other decisions

West Berkshire is slower than most councils at deciding householder applications, ranking #199 out of 296. Householder applications are slightly more likely to be approved here (93%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
West Berkshire decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #122 of 296
93%
Householder approved
Above avg (90%) #142 of 296
57%
Decided in 8 weeks
Below avg (63%) #199 of 296
46%
Extended time limit
Above avg (41%) #203 of 296
55%
Minor dwellings approved
65 decided (1-9 homes)
96%
Major dwellings approved
25 decided (10+ homes)
77%
Change of use approved
57 decided
1,045
Total decisions
108 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.