66 - 68 Brewer Street London W1F 9TP Data via plota.co.uk

26/05898/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of an internally illuminated (letters only) plaque adjacent to the entrance door measuring 0.5m x 0.22m and an awning with advertising over the ground floor entrance. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
28 Aug 2026
✓
Approved
11 Sept 2026

Approved on 11 Sept 2026 · Delegated Decision · Last checked 11 Sept 2026

Documents 15

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 11 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 11 Sept 2026 View ↗

Statements & assessments 2

PDF BUSINESS STATEMENT 28.08.26 Background Papers · 28 Aug 2026 View ↗ PDF PLANNING STATEMENT Background Papers · 28 Aug 2026 View ↗

Plans & drawings 6

PDF EXISTING ELEVATION OF DOORWAY Drawing · 28 Aug 2026 View ↗ PDF LOCATION PLAN Location Plan · 28 Aug 2026 View ↗ PDF 4411.01.00_SITE_PLAN-6701408 EXISTING BLOCKPLAN 27.08.26 Drawing · 28 Aug 2026 View ↗ PDF EXISTING GROUND FLOOR PLAN Drawing · 28 Aug 2026 View ↗ PDF EXISTING BASEMENT Drawing · 28 Aug 2026 View ↗ PDF PROPOSED ELEVATION OF DOORWAY Drawing · 28 Aug 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 28 Aug 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 9 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 3 Sept 2026 View ↗ PDF PHOTOS Photo · 28 Aug 2026 View ↗ PDF NOTICE NO 1 SERVED ON MADDIE AT WORKMAN BY EMAIL ONLY 28.08.26 SF Background Papers · 28 Aug 2026 View ↗

All documents on the council site ↗

Site constraints 8

Grade II listed: 4 Bollards,a Pair at Junction With Lower James Street,one Each at Corners of Lower John Street and Warwick Street
List entry 1291531 · 20 m from the pin · 25 more listed buildings within 150 m (2 Grade II*, 23 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 25 with distances
Historic England ↗
Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

24 Jul 2026Approved

12 Brewer Street London W1F 0SF

Internal alterations including removal of internal enclosures; Replacement floor...

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Display of an externally illuminated projecting sign measuring 0.64m x 0.64m

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24 Jun 2026Approved

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Display of two internally illuminated hanging signs measuring 0.60m x0.60m and 6...

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28 New Bond Street London W1S 2RJ

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12 Golden Square London W1F 9JE

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1F 9TP
Received
28 Aug 2026
Validated
28 Aug 2026
Ward
West End
Case officer
Show
Target decision
23 Oct 2026
Decision
Application Permitted
Decision date
11 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Benchmark Development Planning Ltd

How this decision compares

Decided in 14 days from validation, 22 days faster than Westminster's median of 36 for signs and adverts. Approved, as 84% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 11 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15012778
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Withdrawn
6 Warwick Street London W1B 5LU
Installation of new kitchen extraction equipment, ducting and associated works.
25/06213/FULL
2025
53A Brewer Street London W1F 9UH
Display for a temporary period of six months of a non-illuminated estate agent board loca…
25/07576/AD7
2025 Refused
1 Lower John Street London W1F 9DT
Display of a non illuminated scaffold shroud of a 1:1 replica facade measuring 15.50m hei…
25/05899/ADV
2025
Ground Floor 36 Great Pulteney Street London W1F 9NT
Use of ground and lower ground floors to display works of art (Class F.1).
25/06630/FULL
2025
10 Warwick Street London W1B 5LZ
Replacement shopfront including the creation of a terrace at roof level; erection of terr…
25/06527/FULL
2025 Approved
57 Brewer Street London W1F 9UL
Display for a further temporary period of six months of a non-illuminated estate agent bo…
25/04291/AD7
2025
1 Lower John Street London W1F 9DT
Display of one temporary decorative scaffold shroud measuring 10.8m x 5.7m.
25/03430/ADV
2025
52 Brewer Street London W1F 9TQ
Replacement shopfront.
25/03080/FULL
2024
77 Brewer Street London W1F 9ZN
Replacement awning, display of 10 decals internally fitted behind the windows, installati…
24/07406/LBC
2024 Approved
Piccadilly Theatre Denman Street London W1D 7DY
Display of two externally illuminated lightboxes measuring 20cm x 650cm and 25cm x 390cm.
24/07063/ADV
2024
15 Golden Square London W1F 9JG
Installation of additional plant at roof level, to comprise 2no. additional condensers to…
24/06796/FULL
2024
77 Brewer Street London W1F 9ZN
Dual/alternative use of part ground floor and basement levels 1 (part), 2 and 3 (part) as…
24/06771/LBC
2024
77 Brewer Street London W1F 9ZN
Dual/alternative use of part ground floor and basement levels 1 (part), 2 and 3 (part) as…
24/06770/FULL
2024 Refused
1 Warwick Street London W1B 5LR
The installations of 4 retractable rooftop awnings to cover the outdoor seating area of t…
24/04669/FULL
2024
36 Great Pulteney Street London W1F 9NS
Creation of an external light well fire escape stair to the building frontage, from lower…
24/05912/LBC
2024
36 Great Pulteney Street London W1F 9NS
Creation of an external light well fire escape stair to the building frontage, from lower…
24/05911/FULL
2024
Ground Floor 45A Brewer Street London W1F 9UE
Installation of wireless fire alarm system, fire alarm panel by the entrance, smoke detec…
24/05885/LBC
2024 Approved
First Floor To Third Floor 1 Lower John Street London W1F 9DT
Use of first, second and third floor level as one bed flats x 3 (Class C3). Including alt…
24/01721/FULL
2024
8-10 Lower James Street London W1F 9EL
Display of an internally illuminated projecting sign measuring 50cm x 70cm.
24/00689/ADV
2023 Approved
36-40 Glasshouse Street London W1B 5DL
Installation of plant at main roof level and internal alterations at second floor level…
23/08115/LBC
2020 Approved
Piccadilly Theatre Denman Street London W1D 7DY
Installation of facade lighting.
20/03312/FULL
2020 Approved
20 Sherwood Street London W1F 7ED
Use of an area of public highway for the placing of 13 tables, 26 chairs, 5 external heat…
20/04852/TCH
2020 Approved
First To Fourth Floor Rooms 9 Golden Square London W1F 9HZ
Infill extension to existing lightwell at first floor level, to provide additional reside…
20/04577/FULL
2020 Approved
19 Air Street London W1B 5AG
Display for a temporary period of six months of a non-illuminated estate agent board loca…
20/03088/AD7
2020 Withdrawn
First Floor 47 Brewer Street London W1F 9UF
Use of the first floor for retail purposes (Class A1).
20/03801/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings