The Windmill Ratcliffe Highway Hoo St Werburgh Rochester Medway ME3 8QB Data via plota.co.uk

MC/26/2029 - Advertisement Consent Registered

Proposal

Advertisement consent for installation of a non-illuminated free-standing double-sided sign and an externally-illuminated fascia sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
20 Oct 2026
Decision
Expected by 15 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 14 Dec 2026, from Medway's recent signs and adverts.

Site constraints 2

Grade II listed: Mill House
List entry 1085754 · The pin is inside its outline
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Historic England ↗
Agricultural land, grade 3b
Not best and most versatile land (grades 1, 2 and 3a). Source: the Predictive Agricultural Land Classification Map (Defra and Natural England, 2025; the Welsh Government's Predictive ALC Map 2 in Wales), a model rather than a site survey. Natural England's Provisional ALC map (1:250,000, 1970s), which most planning maps still show, had this area as grade 1. The predicted grade is Defra's current estimate; only a site survey settles it.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 21 October 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 2

Last sold for £780,000 in March 2022. Other property, freehold.

11 March 2022£780,000Recorded as a transfer outside a standard sale
24 September 2018£30,000Leasehold. Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area143 m² (1,539 sq ft)
Energy ratingD (58 out of 100), could reach B
PropertyDetached house, 5 habitable rooms
Built2003 to 2006
HeatingBoiler and radiators, LPG
WallsCavity wall, as built, insulated (assumed)

From the energy performance certificate lodged in November 2020, the latest held for this property. The building may have changed since. View the certificate

Work with planning data?

Every application in Medway - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service

Important details

Council
Medway
Application type
Advertisement Consent
Postcode
ME3 8QB
Received
20 Oct 2026
Validated
20 Oct 2026
Ward
Hoo St Werburgh & High Halstow
Parish
Hoo St. Werburgh
Case officer
Show
Target decision
15 Dec 2026
Decision level
Delegated
Applicant
Show
Freehold owner
Show

Decision outlook

Day 9 of the 56-day target. Medway usually decides signs and adverts by day 55.

Day 947 days to the 56-day target
94%decided within 8 weeks
97%approved
35decided in the last year

Plota live figures for signs and adverts decided by Medway in the last twelve months, from validation. Medway decision record →

Public comments

No public comments yet.

Last counted 21 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15177980
Planning Portal ref
PP-15177980
Env. assessment
No
Medway
Planning Authority Score
9.2/10
Excellent
#3 of 296 councils
Relevant to this application:
Other decisions

Medway is one of the fastest councils in England for householder decisions, ranking #8 out of 296. Only 19% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Medway decision statistics
Based on MHCLG data, the year to March 2026
91%
Overall approval rate
Above avg (87%) #99 of 296
96%
Householder approved
Above avg (90%) #53 of 296
94%
Decided in 8 weeks
Above avg (63%) #8 of 296
19%
Extended time limit
Below avg (41%) #16 of 296
79%
Minor dwellings approved
106 decided (1-9 homes)
78%
Major dwellings approved
27 decided (10+ homes)
75%
Change of use approved
67 decided
999
Total decisions
88 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.