Basement And Ground Floor 21 - 22 New Row London WC2N 4LA Data via plota.co.uk

26/01511/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of an A-board measuring 1066mm x 720mm. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
10 Mar 2026
✓
Validated
19 May 2026
✗
Refused
17 Jul 2026
Appeal
Not lodged

Refused on 17 Jul 2026 · Delegated Decision · Last checked 28 Jul 2026

Documents 11

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 17 Jul 2026 View ↗ PDF DELEGATED REPORT Report · 17 Jul 2026 View ↗

Plans & drawings 3

PDF A BOARD DRAWING Drawing · 19 May 2026 View ↗ PDF A BOARD DRAWINGS AND ELEVATION 1 Superseded document · 21 Apr 2026 View ↗ PDF A BOARD DRAWING 2 Superseded document · 21 Apr 2026 View ↗

Application forms 1

PDF APPLICATION FORM REDACTED Superseded document · 21 Apr 2026 View ↗

Other documents 5

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 17 Jun 2026 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 17 Jun 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 14 May 2026 View ↗ PDF 2ND INVALID LETTER Background Papers · 22 Apr 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 12 Mar 2026 View ↗

All documents on the council site ↗

Site constraints 10

Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 262 m away: Thames Tideway Tunnel
The site is 262 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 7 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
67 listed buildings within 150 m
Nearest: The Garrick Club, Grade II*, 5 m away · 5 Grade II*, 62 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 67 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2N 4LA
Received
10 Mar 2026
Validated
19 May 2026
Ward
St James's
Case officer
Show
Target decision
14 Jul 2026
Decision
Application Refused
Decision date
17 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Origins.1450

How this decision compares

Decided in 59 days from validation, 22 days slower than Westminster's median of 37 for signs and adverts. Refused, as 16% of signs and adverts here are.

73%decided within 8 weeks
84%approved
922decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-14763854
Planning Portal ref
PP-14763854
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
4 Goodwin's Court London WC2N 4LL
Change of use of four premises from Use Class E to residential, refurbishment of windows…
25/08106/LBC
2025
4 Goodwin's Court London WC2N 4LL
Change of use of four premises from Use Class E to residential, refurbishment of windows…
25/08105/FULL
2025
11 Garrick Street London WC2E 9AR
Internal alterations at first floor level and installation of an external condenser unit…
25/08002/LBC
2025
42 - 49 St Martin's Lane London WC2N 4EJ
Change of use from gym space (Class E) to a Live Music Jazz Venue with a sit-down food an…
25/07802/FULL
2025 Withdrawn
11 Garrick Street London WC2E 9AR
Installation of external condenser unit at 1st floor flat roof area; replacement of doors…
25/05904/LBC
2025
52 St Martin's Lane London WC2N 4EA
Installation of new internal fire doors throughout the building.
25/07315/LBC
2025 Approved
17 Garrick Street London WC2E 9BL
Variation of Condition 5 of planning permission dated 4th August 2023 (RN 23/04192/FULL)…
25/05660/FULL
2025 Approved
26 King Street Covent Garden London WC2E 8HN
Installation of secondary glazing at first, second and third floor levels.
25/05075/LBC
2025 Withdrawn
4 Goodwin's Court London WC2N 4LL
Internal alterations to 4-7 Goodwin's Court. (Linked with 25/03857/FULL)
25/03858/LBC
2025 Withdrawn
4 Goodwin's Court London WC2N 4LL
Use of 4-7 Goodwin's Court as four x two bedroom dwellings. (Linked with 25/03858/LBC)
25/03857/FULL
2025
First Floor 11 Garrick Street London WC2E 9AR
Installation of an air-conditioning system comprising an external condenser unit on rear…
25/03638/LBC
2025
First Floor 11 Garrick Street London WC2E 9AR
Installation of an external condenser unit to rear first floor roof. (Linked with 25/0363…
25/03637/FULL
2025
45 St Martin's Lane London WC2N 4HX
Display of a single Turtle Sculpture on St Martin's Lane outside number 45 (near kerbside…
25/03568/ADV
2025
15 Garrick Street London WC2E 9AY
Alteration to the interior furniture to the two Porters Lodges situated within the main r…
25/03405/LBC
2025
Garrick House 63 - 66 St Martin's Lane London WC2N 4JS
Display of external digital menu board measuring 0.57m x 0.42m and vinyl window manifesta…
25/02941/ADV
2025
26 King Street Covent Garden London WC2E 8HN
Repair works to the render and brick work on the facade and at basement level, together w…
25/02023/LBC
2025
Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU
Display of externally illuminated hanging sign measuring 8m X 2m and 1m X 2m (7 cross str…
25/00789/ADV
2024
Basement And Ground Floor 4 New Row London WC2N 4LH
Installation of external heaters to shopfront. (Linked with 24/08995/LBC)
24/08994/FULL
2024
Basement And Ground Floor 4 New Row London WC2N 4LH
Installation of external heaters to shopfront. (Linked with 24/08994/FULL)
24/08995/LBC
2024
26 King Street Covent Garden London WC2E 8HN
Internal works associated with the use of the building as a composite delicatessen, resta…
24/08504/LBC
2021 Approved
The Salisbury Public House 90 St Martin's Lane London WC2N 4AP
Use of an area of the public highway for the placing of 4 tables, 16 chairs and 6 screens…
21/07064/TCH
2021 Approved
12 Goodwin's Court London WC2N 4LL
Reconfiguration of internal spaces and staircases, lateral extension to existing set-back…
21/04789/LBC
2021 Approved
12 Goodwin's Court London WC2N 4LL
Alterations at fourth floor level including lateral extension to existing set-back roof e…
21/04788/FULL
2021 Refused
80-81 St Martin's Lane London WC2N 4AA
Use of an area of the public highway measuring 1.19m x 7.69m for the placing of 6 tables…
21/06169/TCH
2021 Approved
The Salisbury Public House 90 St Martin's Lane London WC2N 4AP
Installation of two removable stainless steel brackets for the hanging of flags and festi…
21/06569/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings