Fulham Town Hall,553-561 Fulham Road,London,SW6 1ER Data via plota.co.uk

P/2026/02119/ADV - Advertisement Approved
Signs & adverts

Proposal

Display of an externally illuminated shroud advertisement screen onto the proposed scaffold to Fulham Road elevation of the building measuring 7m (Height) x 10m (Width) for a temporary period until 13th February 2028. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
14 Aug 2026
✓
Validated
17 Aug 2026
✓
Approved
19 Oct 2026

Approved on 19 Oct 2026 · Last checked 19 Oct 2026

Documents 14

Decision & officer reports 1

PDF PER_ADVERTISMENT_CONSENT Planning Permission Decision Notice · 19 Oct 2026 View ↗

Statements & assessments 1

PDF 05 - 260415 553-561 fulham rd planning statement.pdf Other Reports · 14 Aug 2026 View ↗

Plans & drawings 5

PDF 03-04 - application drawings.pdf Drawing · 14 Aug 2026 View ↗ PDF Layout Plan - Existing_included_in_Block plan of the site.pdf Existing Drawings · 14 Aug 2026 View ↗ PDF Layout Plan - Proposed_included_in_Block plan of the site.pdf Proposed Drawings · 14 Aug 2026 View ↗ PDF SiteBlock Plan - Existing_included_in_Block plan of the site.pdf Existing Drawings · 14 Aug 2026 View ↗ PDF The location plan_included_in_Block plan of the site.pdf Drawing · 14 Aug 2026 View ↗

Application forms 1

PDF ApplicationFormRedacted.pdf Application Form Redacted · 14 Aug 2026 View ↗

Other documents 6

PDF DELEGATED_OFFICER_REPORT Officers Report · 19 Oct 2026 View ↗ PDF Press List Correspondence For Publication · 26 Aug 2026 View ↗ PDF Press List Correspondence For Publication · 26 Aug 2026 View ↗ PDF SITE_NOTICE_ADVERTISEMENT_CONSENT Site Notice · 18 Aug 2026 View ↗ PDF ACKNOWLEDGEMENT_ADV Acknowledgement letter · 18 Aug 2026 View ↗ PDF ACKNOWLEDGEMENT_ADV Acknowledgement letter · 18 Aug 2026 View ↗

All documents on the council site ↗

Site constraints 9

Grade II* listed: FULHAM TOWN HALL (original building and 1904-5 extension)
List entry 1191939 · 15 m away · 1 more listed building within 150 m (1 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other one with distances
Historic England ↗
Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Walham Green conservation area
Also 63. Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Protected view corridor: 9A.1 King Henry's Mound to St Paul's Cathedral
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Air quality management area: Hammersmith and Fulham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Fulham Town Centre
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 628 m away: Thames Tideway Tunnel
The site is 628 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the Hammersmith and Fulham built-up area; Public transport access: PTAL 5 (very good), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Hammersmith and Fulham
Application type
Advertisement
Postcode
SW6 1ER
Received
14 Aug 2026
Validated
17 Aug 2026
Ward
Walham Green
Case officer
Show
Decision
APPLICATION APPROVED
Decision date
19 Oct 2026
Applicant
Show
Agent
Paul O'Neill / Metropolis Planning

How this decision compares

Decided in 63 days from validation, about the council's usual 65 days. Approved, as 94% of signs and adverts here are.

36%decided within 8 weeks
94%approved
70decided in the last year

Plota live figures for signs and adverts decided by Hammersmith and Fulham in the last twelve months, from validation. Hammersmith and Fulham decision record →

Public comments

No public comments yet.

Read the comments on the council site ↗

Consultation & key dates

Consultation
18 Aug 2026
Comments by
16 Sept 2026
Site or press notice
26 Aug 2026
Statutory expiry
12 Oct 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2021 Approved
Fulham Town Hall Fulham Road, London, SW6 1ER
Submission of details of masonry cleaning pursuant to condition 22 of planning applicatio…
2021/02875/DLBC
2023 Approved
Fulham Town Hall Fulham Road, London, SW6 1ER
Submission of details of a phased programme for carrying out all of the approved works pu…
2023/02095/DLBC
2024 Approved
Fulham Broadway Retail Centre Fulham Road, London, SW6 1BW
Change of use of part of the building at Level 1 (2,277 sqm floorspace) from cinema (Clas…
2024/03250/FUL
2025 Approved
472 Fulham Road, London, SW6 1BY
Submission of details of detailed drawings at a scale of not less than 1:20 in plan, sect…
2025/00182/DLBC
2023 Approved
Fulham Town Hall Fulham Road, London, SW6 1ER
Submission of details of structural engineer's report, drawings and a method statement pu…
2023/02146/DLBC
2025 Refused
563 Fulham Road, London, SW6 1ES
Retention of the display of previously installed, high-level signage situated between fir…
2025/01148/ADV
2025 Approved
2-6 Fulham Broadway, London, SW6 1AA
Installation of new replacement external plant at roof level comprising of air conditioni…
2025/01902/FUL
2025 Approved
Unit 1, Fulham Broadway Retail Centre Fulham Road, London, SW6 1BW
Change of use of the lower ground and ground floor level from retail bank (Class E 'Comme…
2025/01918/CLP
2025 Approved
Fulham Broadway Underground Station Fulham Road, London, SW6 1DJ
Submission of details of detailed Method Statement with full particulars of the means by…
2025/01335/DLBC
2025 Approved
2-6 Fulham Broadway, London, SW6 1AA
Alterations to existing shopfront (north east elevation) to include the removal of 1no gl…
2025/01182/FUL
2025 Approved
2-6 Fulham Broadway, London, SW6 1AA
Display of an internally illuminated fascia sign and 1no internally illuminated projectin…
2025/01183/ADV
2025 Approved
Unit 12, Fulham Broadway Retail Centre Fulham Road, London, SW6 1BW
Infilling of the existing double doors with glazing to southern elevation of the unit at…
2025/00074/FUL
2025 Approved
Fulham Broadway Retail Centre Fulham Road, London, SW6 1BW
Installation of new plant equipment comprising of 3no air conditioning units, refrigerati…
2025/00075/FUL
2024 Withdrawn
4 Harwood Road, London, SW6 4PH
Erection of a rear extension at first floor level, on top of the existing back addition…
2024/03266/FUL
2024 Approved
Fulham Broadway Underground Station Fulham Road, London, SW6 1DJ
Submission of details of physical samples of the materials to be used on the external sur…
2024/02695/DLBC
2024 Approved
On The Pavement On Cedarne Road Adjacent To 547 - 551 Fulham Road London SW6 1ES
Use of part of the public highway for the placing of a temporary market stall (selling ho…
2024/00650/FR3
2024 Approved
563 Fulham Road, London, SW6 1ES
Installation of a new shopfront.
2024/02194/FUL
2024 Approved
563 Fulham Road, London, SW6 1ES
Display of an externally illuminated fascia sign and a non-illuminated projecting sign to…
2024/02195/ADV
2024
Pavement Outside 1 Walham Green Court London SW6 2DH
Installation of a new telephone kiosk to replace the existing kiosk.
2024/02467/FUL
2024
Pavement Outside 1 Walham Green Court London SW6 2DH
Display of an internally illuminated digital advertisement panel to the rear of the repla…
2024/02468/ADV
2017 Approved
Maisonette 1 18 Harwood Road London SW6 4PH
Erection of a single storey rear extension to the side and rear of the existing back addi…
2017/00453/FUL
2016 Refused
Maisonette First And Second Floors 34 Harwood Road London SW6 4PH
Replacement of existing windows with new PVCu windows at first and second floor level to…
2016/04445/FUL
2016 Approved
8 Harwood Road London SW6 4PH
Erection of an additional floor at roof level, erection of rear extensions at lower groun…
2016/04715/FUL
2016 Refused
Basement 4 Harwood Road London SW6 4PH
Change of use of the basement from an office (Class B1) into a 1x one bedroom self-contai…
2016/04765/FUL
2016 Refused
Bank Buildings Fulham Broadway London SW6 1EP
Display of a non-illuminated advertisement hoarding measuring 8.5m (height) x 7m (width)…
2016/05097/ADV
Hammersmith and Fulham
Planning Authority Score
3.7/10
Below average
#210 of 296 councils
Relevant to this application:
Other decisions

Hammersmith and Fulham is one of the slowest councils in England for householder decisions, ranking #281 out of 296. The council extends the time limit on 63% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 99% approval rate vs 90% nationally.

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Hammersmith and Fulham decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #20 of 296
99%
Householder approved
Above avg (90%) #4 of 296
33%
Decided in 8 weeks
Below avg (63%) #281 of 296
63%
Extended time limit
Above avg (41%) #275 of 296
97%
Minor dwellings approved
209 decided (1-9 homes)
100%
Major dwellings approved
1 decided (10+ homes)
92%
Change of use approved
37 decided
1,321
Total decisions
60 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings