12 Soho Square London W1D 3QF Data via plota.co.uk

26/00977/AD7 - Advert Application-Regulat. 7 Area (AD7) Approved
Signs & adverts

Proposal

Display for a temporary period of six months of a non-illuminated estate agent board located on the face of the building at first floor level and measuring 0.6 x 0.45m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
16 Feb 2026
✓
Approved
31 Mar 2026

Approved on 31 Mar 2026 · Delegated Decision · Last checked 24 Sept 2026

Documents 8

Decision & officer reports 2

PDF GRANT OF ADVERT 7 CONSENT [PE] Decision Notice · 31 Mar 2026 View ↗ PDF DELEGATED REPORT Report · 31 Mar 2026 View ↗

Plans & drawings 1

IMG 12 SOHO 2 Drawing · 16 Feb 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 16 Feb 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 23 Mar 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 16 Mar 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 16 Feb 2026 View ↗ IMG 12 SOHO Background Papers · 16 Feb 2026 View ↗

All documents on the council site ↗

Site constraints 11

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2B.1 Parliament Hill oak tree to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
42 listed buildings within 150 m
Nearest: 13, Soho Square W1, Grade II*, 5 m away · 1 Grade I, 6 Grade II*, 33 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 42 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 928 m away: Thames Tideway Tunnel
The site is 928 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 212 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application-Regulat. 7 Area (AD7)
Postcode
W1D 3QF
Received
16 Feb 2026
Validated
16 Feb 2026
Ward
West End
Case officer
Show
Target decision
13 Apr 2026
Decision
Application Permitted
Decision date
31 Mar 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 43 days from validation, about the council's usual 41 days. Approved, as 83% of signs and adverts here are.

68%decided within 8 weeks
83%approved
1,081decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 24 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14710303
Planning Portal ref
PP-14710303
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2019
Demolition of the existing buildings at 3-7 Soho Street and 12 Soho Square and redevelopm…
19/06624/FULL
Within ~100m

Nearby activity

2025
50 Oxford Street London W1D 1BG
Display of a non-illuminated vinyl graphics applied to the window area (Hanway Street sid…
25/08047/ADV
2025
16 Soho Square London W1D 3QH
Removal of the existing fifth storey and replacement with a two-storey upward extension t…
25/07401/FULL
2025
Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London
Display of a temporary scaffold shroud with advertisment. Linked with 25/07091/ADV
25/07092/LBC
2025
Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London
Display of non illuminated scaffolding shroud measuring 10m x 26m. Linked with 25/07092/L…
25/07091/ADV
2025
36 - 38 Hanway Street London W1T 1UP
External alterations including replacement windows and replacement roof coverings and oth…
25/07080/FULL
2025 Approved
2 Soho Square London W1D 3PX
Installation of metal railing entrance gate at front entrance steps
25/04961/LBC
2025 Approved
2 Soho Square London W1D 3PX
Installation of metal railing entrance gate at front entrance steps
25/04960/FULL
2025 Approved
Bus Stop Outside 22 Oxford Street London W1C 2DZ
Display of double sided internally illuminated sequential content display with automatic…
25/05291/ADV
2025
13 Soho Square London W1D 3QF
Demolition of the existing rear extension and erection of replacement new extension with…
25/05508/LBC
2025
13 Soho Square London W1D 3QF
Demolition of the existing rear extension and erection of replacement new extension with…
25/05507/FULL
2025
22 Soho Square London W1D 4NS
Removal and replacement of external cladding panels to the existing roof extension and ex…
25/05339/FULL
2025 Approved
2 Soho Square London W1D 3PX
Display for a temporary period of six months of a non-illuminated 'to let' board attached…
25/03453/AD7
2025
Proposed Development Site At 51 To 58 Rathbone Place And 54-62 And 66 And 68 Oxford Street London
Erection of a single storey roof extension with plant screen and associated landscaping…
25/02973/LBC
2025
1 Dean Street London W1D 3RB
Variation of condition 1 of planning permission dated 4th June 2024 (RN:24/01091/FULL) fo…
25/02917/FULL
2025 Approved
38 Soho Square London W1D 3HB
Display for a temporary period of six months of a non-illuminated estate agent board atta…
25/00372/AD7
2024
13 Soho Square London W1D 3QF
Use of the property as offices and recording studios (Class E(g)).
24/03768/CLOPUD
2024 Approved
1 Dean Street London W1D 3RB
External alterations including the creation of a roof terrace at seventh floor level, rec…
24/01091/FULL
2023 Approved
11 Soho Square London W1D 3QE
Use of the building as a private members club (sui generis) with external alterations inc…
23/05567/FULL
2024 Approved
4-6 Soho Square London W1D 3PZ
Installation of rooftop cooling and ventilation plant and erection of internal partitions…
24/00969/FULL
2024 Approved
4-6 Soho Square London W1D 3PZ
Installation of rooftop cooling and ventilation plant and erection of internal partitions…
24/00970/LBC
2020 Approved
25 - 27 Oxford Street London W1D 2DP
Variation of condition 1 of planning permission dated 28 March 2017 (RN: 16/11476/FULL) f…
20/03069/FULL
2020 Approved
St Patrick's R C Church 21A Soho Square London W1D 4NR
Installation of lighting to the exterior of the building.
20/01964/EEN
2020 Approved
St Patrick's R C Church 21A Soho Square London W1D 4NR
Alteration of rainwater downpipe installation to the east elevation, replacement of glazi…
20/01683/FULL
2020 Withdrawn
St Patrick's R C Church 21A Soho Square London W1D 4NR
Installation of external lighting to the elevations and tower, alteration of rainwater do…
20/01684/LBC
2020 Approved
34 - 36 Oxford Street London W1D 1AU
Display of one internally illuminated fascia sign measuring 0.03m x 2.65m and one interna…
20/01849/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use