Pedestrian Area Outside 1266-1268 London Road Alvaston Derby Data via plota.co.uk

26/00993/ADV - Advertisement Consent Pending Consideration

Proposal

Display of one internally illuminated double sided digital display unit Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
28 Jul 2026
✓
Consultation
29 Jul 2026
Decision
Expected by 22 Sept 2026

Under consideration

No decision has been issued yet. Plota predicted a decision around 9 Oct 2026; it is now day 73.

The consultation period closed on 19 Aug 2026.

Site constraints 4

Air quality management area: Derby NO2 AQMA No.1: Ring Roads
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Conservation area about 66 m away: Railway; 2 listed buildings within 150 m of the postcode pin; Inside the Derby built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Derby
Application type
Advertisement Consent
Received
28 Jul 2026
Validated
28 Jul 2026
Ward
Alvaston North Ward
Case officer
Show
Target decision
22 Sept 2026
Applicant
Show
Agent
Ardent Land Limited

Decision outlook

Day 73, past the statutory target. 98% of signs and adverts in Derby are decided within thirteen weeks, which runs to 27 Oct 2026; extensions of time are common, and the council need not decide on the day. Last seen undecided on 7 Oct 2026.

Day 7317 days past the 56-day target
36%decided within 8 weeks
73%approved
49decided in the last year

Plota live figures for signs and adverts decided by Derby in the last twelve months, from validation. Derby decision record →

Public comments

No public comments yet.

Last counted 7 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Consultation
29 Jul 2026
Comments by
19 Aug 2026
Derby
Planning Authority Score
2.2/10
Poor
#266 of 296 councils
Relevant to this application:
Other decisions

Derby is slower than most councils at deciding householder applications, ranking #253 out of 296. The council extends the time limit on 60% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly more likely to be approved here (91%) than the national average (90%).

Frequently extends decision deadlines
expect longer than the statutory limit
These figures are council-wide context, not a prediction for this application. View full council performance
Derby decision statistics
Based on MHCLG data, the year to March 2026
91%
Overall approval rate
Above avg (87%) #98 of 296
91%
Householder approved
Above avg (90%) #172 of 296
45%
Decided in 8 weeks
Below avg (63%) #253 of 296
60%
Extended time limit
Above avg (41%) #268 of 296
79%
Minor dwellings approved
47 decided (1-9 homes)
91%
Major dwellings approved
11 decided (10+ homes)
89%
Change of use approved
84 decided
944
Total decisions
87 refused in the year to March 2026