Embankment Place Railway Bridge Embankment Place London WC2N 6NN Data via plota.co.uk

25/08880/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of multiple advertisements comprising fascia signs including halo illuminated signs, trough illuminated projecting signs and non illuminated flag mounted signs across three elevations fronting Northumberland Avenue, Victoria Embankment and Embankment Place. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
8 Dec 2025
✓
Validated
27 Apr 2026
✗
Refused
29 May 2026
Appeal
Not lodged

Refused on 29 May 2026 · Delegated Decision · Last checked 25 Sept 2026

Documents 18

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 29 May 2026 View ↗ PDF DELEGATED REPORT Report · 29 May 2026 View ↗

Plans & drawings 5

PDF AMENDED DRAWING Drawing · 27 Apr 2026 View ↗ PDF LOCATIONPLAN Background Papers · 8 Dec 2025 View ↗ PDF EXISTING FLOOR PLAN Background Papers · 8 Dec 2025 View ↗ PDF PROPOSED FLOOR PLAN Background Papers · 8 Dec 2025 View ↗ PDF EMBANKMENT PLANS Drawing · 8 Dec 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 8 Dec 2025 View ↗

Other documents 10

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 27 May 2026 View ↗ PDF 2ND INVALID LETTER Background Papers · 20 Apr 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 5 Mar 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 5 Mar 2026 View ↗ IMG PHOTO EMABNKMENT PLACE Background Papers · 8 Dec 2025 View ↗ IMG PHOTO EMBANKMENT PLACE Background Papers · 8 Dec 2025 View ↗ IMG OCEAN LEISURE PHOTOS - GOOGLE SEARCH (1) Background Papers · 8 Dec 2025 View ↗ IMG OCEAN LEISURE PHOTOS - GOOGLE SEARCH Background Papers · 8 Dec 2025 View ↗ PDF PROPOSED SIGNAGE VICTORIA EMBANKMENT Background Papers · 8 Dec 2025 View ↗ PDF PROPOSEDSIGNAGE Background Papers · 8 Dec 2025 View ↗

All documents on the council site ↗

Site constraints 12

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Savoy conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
National infrastructure project: Thames Tideway Tunnel
The site is inside the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 28 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
34 listed buildings within 150 m
Nearest: Playhouse Theatre, Grade II, 31 m away · 3 Grade I, 11 Grade II*, 19 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 34 with distances
Historic England ↗
Registered park or garden 52 m away: Victoria Embankment Gardens
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2N 6NN
Received
8 Dec 2025
Validated
27 Apr 2026
Ward
St James's
Case officer
Show
Target decision
22 Jun 2026
Decision
Application Refused
Decision date
29 May 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 32 days from validation, 5 days faster than Westminster's median of 37 for signs and adverts. Refused, as 16% of signs and adverts here are.

73%decided within 8 weeks
84%approved
922decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 25 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14547130
Planning Portal ref
PP-14547130
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Charing Cross Station Strand London WC2N 5HS
Alterations to shopfronts of retail units 17 and 18 within station concourse.
25/08336/LBC
2025 Refused
49 Villiers Street London WC2N 6NE
Display of non illuminated A-frame board measuring 1.1m x 0.65m placed on pavement.
25/04592/ADV
2025 Approved
49 Villiers Street London WC2N 6NE
Display of non illuminated projecting sign measuring 0.6m x 0.6m.
25/07402/ADV
2025
8 Buckingham Street London WC2N 6BX
Proposed repainting of the front elevation.
25/07007/LBC
2025 Approved
Charing Cross Station Strand London WC2N 5HS
External alterations to Villiers Street facade including replacement of partially louvere…
25/04716/LBC
2025 Refused
34 Craven Street London WC2N 5NP
Erection of an independent roof over an existing yard accessed off Hungerford Lane.
25/03299/FULL
2025 Approved
47 Villiers Street London WC2N 6NE
Use of five areas of Watergate Walk for the placing of 50 tables, 168 chairs, 2 serveries…
25/02970/TCH
2025
Charing Cross Station Strand London WC2N 5HS
Internal floor remedial works within units 17 and 18 located in the south eastern corner…
25/03479/LBC
2025
34 Craven Street London WC2N 5NP
Erection of a free standing roof over an existing yard accessed off Hungerford Lane, a pr…
25/03600/CLLB
2025
Villiers Street London
Display of externally illuminated aluminium frame display measuring 1m x 6m across Villie…
25/00612/ADV
2024
34 Craven Street London WC2N 5NP
Variation of condition 1 and 4 of planning permission dated 9th October 2024 (RN:23/04673…
24/08647/FULL
2024
18 Buckingham Street London WC2N 6DU
Cleaning of brickwork; redecoration of previously decorated parts; like-for-like repairs…
24/06536/LBC
2024
13 - 14 Buckingham Street London WC2N 6DF
Lowering of the window cill and excavation of the ground floor within Watergate Walk to p…
24/06409/FULL
2024
13 - 14 Buckingham Street London WC2N 6DF
Lowering of the window cill and excavation of the ground floor within Watergate Walk to p…
24/06410/LBC
2024 Approved
Charing Cross Station Strand London WC2N 5HS
Installation of fire stopping measures and associated investigative and strip out works.
24/05773/LBC
2024
Playhouse Theatre Northumberland Avenue London WC2N 5DE
Variation of conditions 5,6 of listed building consent dated 15th July 2021 (RN 21/03110/…
24/05656/LBC
2024 Approved
34 - 36 Villiers Street London WC2N 6NJ
Alterations to the existing shopfront.
24/02555/FULL
2024 Approved
Victoria Embankment Gardens Villiers Street London WC2N 6ND
Temporary display of a non-illuminated tea cup sculpture (on a plinth) measuring 1.32 m x…
24/02486/ADV
2023 Approved
8 Buckingham Street London WC2N 6BX
Front entrance door repair on a like for like basis: lower rail and two lower panel repai…
23/08784/LBC
2024 Approved
Charing Cross Station Strand London WC2N 5HS
Creation of a changing places facility and new emergency exit including alterations to th…
24/02096/LBC
2017 Approved
10 Buckingham Street London WC2N 6DF
Replacement roof coverings (main roof, front bay roof and rear extension roof), replace 2…
17/01143/FULL
2017 Refused
18-21 Northumberland Avenue London WC2N 5EA
Display of internally illuminated fascia sign measuring 0.50m X 2.44m, non illuminated fa…
17/02270/ADV
2017 Approved
32 Craven Street London WC2N 5NP
Variation of Condition 1 of listed building consent dated 10 March 2016 (RN: 15/11546/LBC…
17/00377/LBC
2017 Approved
32 Craven Street London WC2N 5NP
Variation of Condition 1 of planning permission dated 10 March 2016 (RN 15/11545/FULL) fo…
17/00376/FULL
2017 Approved
13 - 14 Buckingham Street London WC2N 6DF
Display for a temporary period of 6 months of a non-illuminated estate agents board attac…
17/02186/AD7
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings