Berkeley Street London Data via plota.co.uk

26/06180/ADV - Advert Application (ADV) Pending
Signs & adverts

Proposal

Display of non illuminated other sign measuring 2.4m X 2.4m an Art of London initiative from 6th October 2026 to 25th October 2026(outside the May Fair Hotel) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
9 Sept 2026
✓
Validated
25 Sept 2026
Decision
Expected by 20 Nov 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision between 23 Oct 2026 and 8 Nov 2026, from Westminster's recent signs and adverts.

Documents 9

Plans & drawings 3

PDF LOCATION PLAN Drawing · 9 Sept 2026 View ↗ PDF SMALLER SIZE - TECH DRAWING Drawing · 9 Sept 2026 View ↗ PDF LOCATION Drawing · 9 Sept 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 9 Sept 2026 View ↗ PDF FEECALCULATION Background Papers · 9 Sept 2026 View ↗

Other documents 4

PDF RECEIPT OF APPLICATION Other · 17 Sept 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 17 Sept 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 9 Sept 2026 View ↗ PDF COVER LETTER - MAY FAIR HOTEL - FRENCH RIVIERA 2026 Background Papers · 9 Sept 2026 View ↗

All documents on the council site ↗

Site constraints 10

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
29 listed buildings within 150 m
Nearest: Oxford University Press, Grade I, 59 m away · 1 Grade I, 1 Grade II*, 26 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 29 with distances
Historic England ↗
Also on the record
Registered park or garden 144 m away: Berkeley Square; Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 25 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Received
9 Sept 2026
Validated
25 Sept 2026
Ward
West End
Case officer
Show
Target decision
20 Nov 2026
Applicant
Show
Agent
Premier

Decision outlook

Day 10 of the 56-day target. Westminster usually decides signs and adverts by day 36.

Day 1046 days to the 56-day target
74%decided within 8 weeks
84%approved
856decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 29 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15215439
Env. assessment
No
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings