Reading International Business Park , Land to the South of A33 Relief Road , Reading, RG2 6AA Data via plota.co.uk
PL/26/1216 - Consent to display an advertisement
Under Consultation
Proposal
Installation of 4no. non-illuminated building-mounted signs Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
11 Sept 2026
Decision
Expected by 6 Nov 2026
Under consideration
No decision has been issued yet. Plota predicts a decision between 6 Nov 2026 and 13 Nov 2026, from Reading's recent signs and adverts.
Documents 12
Plans & drawings 5
PDF
23545-umc-0400-xx-dr-a-0241(p03) unit 4-elevations & section.pdf
PDF · 11 Sept 2026
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PDF
23545-umc-0200-xx-dr-a-0221(p02) unit 2-elevations & section.pdf
PDF · 11 Sept 2026
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PDF
23545-umc-si01-si-dr-a-0200(p01)-location plan.pdf
PDF · 11 Sept 2026
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PDF
23545-umc-0300-xx-dr-a-0231(p02) unit 3-elevations & section.pdf
PDF · 11 Sept 2026
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PDF
23545-umc-0100-xx-dr-a-0211(p03) unit 1-elevations & section.pdf
PDF · 11 Sept 2026
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Other documents 7
PDF
c178-umc-0400-xx-dr-a-0304-unit 4 - building signage-rev-p01.pdf
PDF · 11 Sept 2026
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PDF
ApplicationFormRedacted.pdf
PDF · 11 Sept 2026
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PDF
c178-umc-0200-xx-dr-a-0302-unit 2 - building signage-rev-p01.pdf
PDF · 11 Sept 2026
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PDF
c178-umc-0300-xx-dr-a-0303-unit 3 - building signage-rev-p01.pdf
PDF · 11 Sept 2026
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PDF
jt142746_graftongate.pdf
PDF · 11 Sept 2026
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PDF
c178-umc-0100-xx-dr-a-0301-unit 1 - building signage-rev-p01.pdf
PDF · 11 Sept 2026
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PDF
c178-umc-si01-si-dr-a-0300-proposed signage locations-rev-p01.pdf
PDF · 11 Sept 2026
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Site constraints 5
National infrastructure project about 139 m away: M4 Junctions 3 to 12 Smart Motorway
The site is about 139 m from the project boundary. Highway, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Also on the record
1 listed building within 150 m of the postcode pin; Inside the Reading built-up area; Air quality management area about 56 m away: Reading AQMA; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 9 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
Decision outlook
Day 47 of the 56-day target. Reading usually decides signs and adverts by day 56.
Day 479 days to the 56-day target
54%decided within 8 weeks
61%approved
59decided in the last year
Plota live figures for signs and adverts decided by Reading in the last twelve months, from validation. Reading decision record →
Public comments
No public comments yet.
Last counted 27 Oct 2026
Consultation & key dates
- Comments by
- 27 Oct 2026
Historical activity at this location
26 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
Within ~100m
Nearby activity
2025
Approved
First Floor - Suite C, Reading International Business Park, Reading, RG2 6DH
Installation of new fire escape door and access door, access step, fencing and pergola to…
2023
Approved
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
Construction of car port structures within the rear car park at Reading International Bus…
2023
Approved
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
Construction of car port structures within the rear car park at Reading International Bus…
2022
Approved
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
Installation of 2 x advertisements
2022
Approved
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
Installation of 2 x advertisements
2021
Approved
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
Construction of car port structures within the rear car park at Reading International Bus…
2021
Approved
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
Construction of car port structures within the rear car park at Reading International Bus…
2021
Approved
Reading International Business Park A33 Relief Road Reading Berkshire RG2 6DA
1x Roof mounted sky sign
2021
Approved
Reading International Business Park A33 Relief Road Reading Berkshire RG2 6DA
1x Roof mounted sky sign
2020
Withdrawn
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
A decked car park to the rear of the site and associated amendments to the parking layout…
2020
Withdrawn
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
A decked car park to the rear of the site and associated amendments to the parking layout…
2019
Approved
Reading International Business Park Land to the South of A33 Relief Rd Reading RG2 6DA
Redevelopment to provide 15,080 sqm (GEA) of class B1(c), B2 or B8 floor space in four bu…
2019
Approved
Reading International Business Park Land to the South of A33 Relief Rd Reading RG2 6DA
Redevelopment to provide 15,080 sqm (GEA) of class B1(c), B2 or B8 floor space in four bu…
2020
Approved
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
Upgrade of existing office building comprising the construction of a new entrance, reconf…
2020
Approved
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
Upgrade of existing office building comprising the construction of a new entrance, reconf…
2020
Approved
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
Upgrade of existing office building comprising the construction of a new entrance, reconf…
2020
Approved
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
Upgrade of existing office building comprising the construction of a new entrance, reconf…
2020
Approved
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
Consultation from Reading Borough Council for the following proposal: Upgrade of existing…
2020
Withdrawn
Verizon, Reading International Business Park Reading RG2 6DA
Please see attached Tree survey for reference and more information.
2020
Withdrawn
Verizon, Reading International Business Park Reading RG2 6DA
Please see attached Tree survey for reference and more information.
2018
Approved
Verizon Reading International Business Park A33 Relief Road Reading RG2 6DA
Display of internally illuminated fascia sign to southward elevation
2017
Withdrawn
Little Lea Farmhouse, Reading International Business Park A33 Relief Road Reading RG2 6DA
Essential maintenance and repair works with like for like products to all areas of the pr…
2017
Withdrawn
Little Lea Farmhouse, Reading International Business Park A33 Relief Road Reading RG2 6DA
Essential maintenance and repair works with like for like products to all areas of the pr…
2016
Approved
M4 Junction 11 A33 Relief Road Reading RG2 6DB
Installation of 17.5 metre high 'Phase 5' monopole telecommunications mast and ground lev…
2016
Approved
M4 Junction 11 A33 Relief Road Reading RG2 6DB
Installation of 17.5 metre high 'Phase 5' monopole telecommunications mast and ground lev…
Reading
Planning Authority Score
2.4/10
Poor
#258 of 296 councils
Relevant to this application:
Other decisions
Reading is one of the slowest councils in England for householder decisions, ranking #274 out of 296. 52% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).
Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application.
View full council performance
Reading decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #226 of 296
92%
Householder approved
Above avg (90%) #163 of 296
37%
Decided in 8 weeks
Below avg (63%) #274 of 296
52%
Extended time limit
Above avg (41%) #236 of 296
67%
Minor dwellings approved
67 decided (1-9 homes)
67%
Major dwellings approved
6 decided (10+ homes)
84%
Change of use approved
44 decided
643
Total decisions
103 refused in the year to March 2026
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Reading International Business Park , Land to the South of A33 Relief Road , Reading, RG2 6AA
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Comments are open until 27 Oct 2026